They say that "one size fits all" – or does it?
These days it's quite common for photographers to be promoting to and working in multiple markets in order to maximize their exposure and their earning potential.
And since you're working hard on expanding your brand and income is there a right or a wrong way to approach each different market, or can your 'brand' simply speak for itself?
Come hear Louisa J. Curtis of Chatterbox Enterprises, and her select line-up of industry experts, to find out what might work best for your situation. Even if you only plan to work in one area, you will still learn something useful and gain valuable insights to help with your individual strategy! Combined, this stellar group has numerous years of experience spanning multiple genres that include: Fine Art, Commercial Advertising, Editorial Magazines, Music, Weddings & Events, Portraiture, and Photojournalism.
"In my experience, one size rarely fits all, so each photographer, each situation, is going to be different. As a consultant, the recommendations and the recipe I give one client, is not necessarily going to be the same for another. It's a question of a case-by-case examination and considering the whole picture before determining what makes the most sense for that particular individual."
Continuing on from the successes of her previous panels, Louisa invites you to hear all of the must-have and key tips when it comes to managing multiple markets, websites, and creating appropriate marketing plans. Some of our topics under discussion for this panel will be:
- Who are you and where should you be showing your work in the first place?
- Are you a niche-based photographer or more of a broad-based generalist, and are you even ready to make the move into multiple markets?
- Can you have one website for all markets, or should you have several websites?
- Do multiple websites suggest versatility or imply multiple personalities?
- What are the essential website features and tools that best serve the end user's needs and requirements?
- Should you have a different strategy for each of your targeted markets?
- Does social media play a big part in finding work in new markets and how can you utilize it to best support your brand?
- How can you make your marketing plan effective and have the most impact?
Whether you're a commercial photographer looking to cross over into fine art, or an editorial photographer who wants to shoot weddings, or whatever areas you're looking to expand into, this discussion is for everybody!
There will also be ample time for the audience to ask questions, and attendees should bring items for note taking during the Workshop.
*Members of the panel may be subject to change due to last-minute availability
Moderator: Louisa Curtis
Louisa J. Curtis is a creative consultant based in New York City. Her company Chatterbox Enterprises offers photographers a variety of creative consulting services ranging from portfolio & website reviews, to image edits, and customized marketing packages designed to help refine your artistic vision, target the appropriate audience, as well as create and implement an Internet-driven and relevant business plan.
Louisa has been described as an 'ambassador to the industry' due to her many years experience and ability to communicate with all different branches of the photographic tree. Her experience ranges from Archive magazine and the Black Book, to photo agents WSW Creative (formerly Watson & Spierman Productions), PDN's PhotoServe and IPNStock as well as database services ADBASE & Agency Access.
Besides her creative and marketing consulting, Louisa also writes her own popular monthly newsletter, the ChatterBulletin as well as regular articles and interviews for PDN's PhotoServe Features section, Agency Access's blog The Lab, and ASPP's magazine The Picture Professional. She has worked as an event coordinator, panel moderator and seminar speaker over the years, regularly presenting programs and reviewing portfolios for Adorama, APA, ASMP, Eyeist, Miami Ad School, The New School, Palm Springs Portfolio Reviews and Photo Plus Expo.Ê
Julie Grahame is editor-in-chief of aCurator.com a full-screen photo magazine that launched in early 2010. Born in London, Grahame emigrated to New York in 1992 to manage the photo syndication agency Retna, and later she became the production manager and an editor for the online fashion magazine ZooZoom.com
Julie recently became Associate Director at contemporary art gallery ClampArt.
She also writes a photo blog, works for the estate of Yousuf Karsh, and advises photographers in the arena of social media. She is a member of American Society of Picture Professionals (ASPP) and American Photography Archive Group (APAG), a portfolio reviewer for American Society of Media Photographers (ASMP) and American Photographic Artists (APA), and a contributing writer for PDN's Emerging Photographer magazine.
Manuela Oprea is an associate photo editor for Bloomberg Markets Magazine.
She has also worked for Adweek, The Wall Street Journal, InStyle and for an HBO funded startup, Volume.com. Manuela received her B.F.A in photography from The School of Visual Arts and is currently pursuing an MBA at NYU Stern.
Megan Re began her photography career over a decade ago as a professional photo editor and photographer. She received her BFA in Photography from the Parsons School of Design in New York City. Presently, Megan is the Director of Photography for the Food Network and Cooking Channel Television Network where she has been responsible for over site of the Brand Photography. Prior to the Food Network, Megan spent previous years in publishing as a photo editor for various well-known and award winning print publications such as Gourmet, Self, and Elle magazines. During this time, she was fortunate to collaborate with some of the top creative directors, photographers, stylists, and editors from around the world.
Trained traditionally as a photographer, Megan continues to work on personal projects of her own. Her passion for artists, lectures, photo events, gallery shows, along with her love of food and travel have lead her to enjoy life in
Meg Reinhardt has worked in the photo industry for 10 years, and is currently Deputy Photo Editor, Digital & Print for WWE Magazine & WWE.com. She began as a studio manager and wedding photographer in North Carolina before moving to New York City in 2003 to pursue her dream of working in publications.
She got her start at The Knot and then moved to WWE Magazine where she helped to re-launch their magazine, and then launch WWE Kids and WWEKids.com. WWE Magazine was recognized as one of the 14 hottest new magazines launched in 2008 by Min Magazine. Meg travels throughout the United States producing photo shoots for WWE, where she is resourceful in finding talent both locally and internationally. When she is not working, you will find her dancing, cooking, or spending time with her dog, Spike.
Patricia Cortese is a Director of Creative Operations at Rosetta, LLC with skills in Art Buying, and Photo/Video Shoot Production. She has been working in the field of creative production for over 15 years. Patricia was exposed to the world of art buying when, as a creative coordinator for a brand agency, she was brought into a large art buying transaction involving a world-renowned and celebrated artist. Patricia called upon her past life as a legal secretary, to meet the challenges of this task. Although there were many hurdles, success followed and inspired her to pursue art buying and production as a career.
Well, the details and the challenges still exist – and, with the evolution of the digital side of the industry – there continues to be those uncharted areas to conquer. Like many trailblazers before her, Patricia still finds new paths to follow and new territories to explore. From stock purchases, to full-blown photo shoots and videos, from CGI to 3D medical animation, Patricia tends to the production needs of her creative team and the verticals they service. From financial to information, B-to-B, and pharmaceutical, the list of clientele, products, and deliverables transverse a wide range, and cover a variety of needs both traditional and emerging.
A native New Yorker, Patricia now makes her home in a bucolic but accessible community of New Jersey!
Sean Stone is a graduate of Savannah College of Art & Design and has experience in both the fine art and commercial worlds of photography. At Wonderful Machine, heÊsets the tone for all of the pictures on the website and promotional materials. He is an expert on branding and editing for photographers, and handles the production of print portfolios and printed-on-demand books from start to finish. Sean works closely with designers to help coordinate website overhauls and print and electronic promotions for commercial photographers.