Fujifilm Unveils New X-E4 Camera and FUJINON XF70-300mm F/4-5.6 and XF27mm F/2.8 R WR Lenses

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Published on January 27, 2021
Fujifilm X-E4
Fujifilm X-E4
Stephanie Vermillion
Adorama ALC

Fujifilm photographers and videographers have a variety of new creative tools to choose from, starting with the innovative X Series X-E4 camera, and two new X-Series lens options: the FUJINON XF70-300mm F/4-5.6 and XF27mm F/2.8. The X-E4 is a compact and lightweight camera with powerful results—think 26.1-megapixel sensor, 0.02-second autofocus, and an impeccable color science the brand’s X Series cameras have become known for.

Add the new FUJINON lens options to the mix, and it’s hard to beat this exciting Fujifilm combination. The XF27mmF2.8 R WR Lens is a go-to prime for street photography, photojournalism, and landscape photography. Meanwhile, the XF70-300mm F/4-5.6 is a powerful-yet-portable super-telephoto zoom lens that everyone from wildlife to adventure photographers will rave about.

Here’s what we know about this exciting new assortment of Fujifilm products, available for preorder today.

Fujifilm X-E4
Image provided by Fujifilm

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Fujifilm X-E4 Camera

With a 26.1-megapixel CMOS 4 sensor, a wide dynamic range, impressive low-light performance, advanced face and eye detection, and a 0.02-second autofocus, it’s hard to beat the new Fujifilm X-E4 camera. This latest installment in the brand’s revolutionary X Series delivers on its pristine color promise while making it easier than ever to capture the perfect shot, thanks to a 180-degree forward-tilting LCD screen.

From stellar image quality to sharp-as-can-be photos, here are some of the new camera’s key features. You can also head over to Adorama.com to preorder your Fujifilm X-E4 camera in black or silver starting today for .

Key Features

  • 26.1-megapixel back-side illuminated X-Trans CMOS 4 sensor
  • 0.02 sec autofocus (AF) system
  • 1.62 million dot, 180° forward-tilting LCD touchscreen
  • Choose from 12 exclusive Film Simulation modes and 13 Advanced Filters
  • Record at 4K/30p in 4:2:0 8-bit color to your SD card or 4:2:2 10-bit color to an external device via HDMI
Fujifilm 70-300
Image provided by Fujifilm

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FUJINON XF70-300mm F/4-5.6

Wildlife, travel, and adventure photographers can get up close to their subjects more than ever with the introduction of Fujifilm’s new FUJINON XF70-300mm F/4-5.6 R LM OIS WR lens. This high-quality super-telephoto zoom has a 107-457mm equivalent focal range, with speedy and silent autofocus to keep disruptions at bay. Up to 5.5 stops of image stabilization ensure images are impeccably sharp as well.

Pair these key features with the FUJINON XF70-300mmF4-5.6 R LM OIS WR’s minimum close-focusing distance of 32.7 inches, and you better believe this lens will be a game-changer for Fujifilm photographers across numerous niches, from wildlife to adventure and beyond. Here’s everything we know about the new FUJINON XF70-300mmF4-5.6 R LM OIS WR, which is available for preorder today for 

FUJINON XF70-300mm F/4-5.6 Key Features

The FUJINON XF70-300mmF4-5.6 R LM OIS WR is more than a new zoom lens. It’s a super-telephoto zoom that packs everything from fast and silent autofocus to 5.5 stops of image stabilization into one 1.3-pound lens. Here are some of the new lens’ most exciting features:

  • Equivalent 35mm focal range of 107-457mm
  • Measures just 5.2in (132.5mm) long and weighs 1.3lb (580g)
  • Compatible with the XF1.4X TC WR and XF2X TC WR teleconverters
  • Close focusing distance of 32.7in (0.83m) throughout the zoom range
  • Dust and moisture-resistant and can operate in temperatures as low as 14°F (-10°C)
  • Highly portable body measures just 5.2 inches
Fujifilm XF27
Image provided by Fujifilm

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FUJINON XF27mmF2.8 R WR

Creators across virtually all subjects, from landscape to astrophotography and street scenes to portraits, will benefit from the FUJINON XF27mm F/2.8’s fast, precise autofocusing and portable design. This X Series lens is also weather-resistant and hardy enough to work in temperatures as low as 14 degrees Fahrenheit, which means it will stay reliable even during winter aurora hunting. The XF27mm F/2.8’s is available for preorder today for  here are its top features.  

FUJINON XF27mmF2.8 R WR Key Features

  • 41mm equivalent focal length
  • Weather-resistant and able to operate in temperatures as low as 14°F (-10°C)
  • Capable of extremely fast, precise, and near-silent autofocus
  • Includes dome-style hood
  • 9 inches (23mm) deep, weighing 2.9oz (84g)

Feature image via Fujifilm

Stephanie Vermillion
Stephanie Vermillion is a wedding, documentary and small business filmmaker covering the New York, New Jersey and Pennsylvania area, as well as a travel and lifestyle journalist reporting on a variety of topics across the globe. Combining Stephanie’s interests in storytelling, love, wildlife, travel and media, Stephanie Vermillion Studio was built from the ground up in her one-bedroom apartment in Hoboken, New Jersey. Stephanie’s writing and photography have been published in outlets like Mental Floss and Elite Daily, and her filmmaking includes everything from East Coast weddings to awareness-building wildlife conservation films around the world.