{"id":100946,"date":"2024-04-12T10:00:00","date_gmt":"2024-04-12T14:00:00","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=100946"},"modified":"2024-04-12T10:06:30","modified_gmt":"2024-04-12T14:06:30","slug":"how-to-get-a-book-deal-as-a-photographer","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/how-to-get-a-book-deal-as-a-photographer\/","title":{"rendered":"How to Get a Book Deal as a Photographer with Christine Chitnis"},"content":{"rendered":"\n

One spin through the colorful pages of Patterns of Portugal<\/a><\/em> will have you ready to book a plane ticket. For travel photographers, this ode to the region\u2019s visual identity may also spark a question: How can I get a book deal and publish my work, too?<\/em><\/strong><\/p>\n\n\n\n

For that, we turned to Christine Chitnis<\/a>, the author and photographer behind Patterns of Portugal<\/em>, which debuted in February 2024. <\/em>These days, Chitnis pens books and writes for dream publications like Vogue<\/em> and the New York Times<\/em>, but she didn’t get to this point overnight.<\/p>\n\n\n\n

Brick by brick, Chitnis paved her unconventional path into travel journalism<\/a> and publishing. We sat down to learn more about her story and the lifestyle publishing world, from the inspiration for unique projects and bringing ideas to life to learning how to stand out in the saturated travel media world.<\/p>\n\n\n\n

The Path to Travel Publishing<\/strong><\/h2>\n\n\n\n

To an outsider, it may seem like you need deep industry connections to break into travel publishing. Yet, as Chitnis\u2019 journey<\/a> shows, there are numerous ways to do so.<\/p>\n\n\n\n

Before dabbling into travel journalism, Chitnis worked as a grant writer for nonprofits. “When grant writing felt stale, I thought, ‘What if I could write things I really care about?'” she says.<\/p>\n\n\n\n

Chitnis started on a local scale, reporting stories about her local Rhode Island community for outlets like The Boston Globe<\/em>. Little by little, she worked her way up, pitching to larger publications.<\/p>\n\n\n\n

Simultaneously, she also relearned an old hobby: photography. \u201cI had darkroom experience from high school, so I had that base of knowledge,\u201d she says. \u201cMy goal was to not just write, but illustrate, what I was doing.\u201d<\/p>\n\n\n\n

She used this skill set on numerous trips to India with her husband and children. Eventually, a backlog of content, as well as her expertise in the country, presented an opportunity. “I had this huge archive of photography after 10 years,” she says. “I also had a blog, and people kept telling me ‘You have to do something with all of this.'”<\/p>\n\n\n\n

Eventually, she did, and that led to her first book, Patterns of India<\/a><\/em>. “I never set out to write that book; I just really wanted to show India through the story of our family and through my lens. I noticed these color stories and the way color, surface, design, and pattern illuminate the culture and history of a place.”<\/p>\n\n\n\n

\"\"
\u201cPatterns of Portugal\u201d Copyright \u00a9 2023 by Christine Chitnis. Published by Clarkson Potter, an imprint of Crown Publishing Group, a division of Penguin Random House LLC, New York.\u201d<\/figcaption><\/figure>\n\n\n\n

Behind the First Book<\/strong><\/h2>\n\n\n\n

For photographers, the idea of capturing visuals for a book can sound exciting. Writing that book, on the other hand, can appear downright impossible. Chitnis shares some advice: \u201cA lot of photographers sell themselves short. If you lead with an image, explain what that image means and what you\u2019re seeing in the photo. It can be as simple as a really well-written caption.\u201d<\/p>\n\n\n\n

Short vignettes and anecdotes are ideal for lifestyle books like Patterns of Portugal.<\/em> \u201cYou pick it up, put it down, and can flip to a page and get something out of that page without having to read it from start to finish,\u201d says Chitnis, noting it\u2019s helpful to think less about writing the full book and more about bringing your imagery to life via words.<\/p>\n\n\n\n

“If you let photography lead the way and invite people to read just a bit about it, it can feel like an easier way in than thinking you need to write pages, and pages, and pages of text,” she says. “That can come later as you understand the correlation between your words and photos.”<\/p>\n\n\n\n

How to Get a Book Deal<\/strong><\/h2>\n\n\n\n

Going from idea to book deal is one of the trickier parts of this process; that\u2019s why Chitnis coaches aspiring and seasoned creatives who want to get their ideas off the ground. In general, if you want to work with a publisher (versus self-publishing), you\u2019ll need a book proposal. That\u2019s where a background, or a few classes, in marketing, can help\u2014just like it did for Chitnis with Patterns of India.<\/em><\/p>\n\n\n\n

\u201cI had quite a big archive by the time I pitched my first book, so I learned to put together a beautiful book proposal and hired a graphic designer to lay it out,\u201d she says, noting the visual approach brought what was proposed as a highly visual book to life. \u201cMy fear was, if I tried to explain this stuff, they wouldn\u2019t understand. You need to see it.\u201d<\/p>\n\n\n\n

Showcasing the book’s look, feel, and flow is important. Equally crucial: nailing the business side. “A book proposal is a tool. You’re asking your publisher to make an investment in your idea,” says Chitnis, noting this includes not just the book concept but the target audience, market research, competitive advantage, and sales potential. “You’re presenting them with a full argument about why the book not only deserves to be written but why you<\/em> deserve to write it and why it\u2019s going to sell.\u201d<\/p>\n\n\n\n

\"\"
\u201cPatterns of Portugal\u201d Copyright \u00a9 2023 by Christine Chitnis. Published by Clarkson Potter, an imprint of Crown Publishing Group, a division of Penguin Random House LLC, New York.\u201d<\/figcaption><\/figure>\n\n\n\n

Patterns of Portugal<\/em>: Behind the Scenes<\/strong><\/h2>\n\n\n\n

After Chitnis launched Patterns of India<\/em> in the spring of 2020, she proposed a new idea: a visual spotlight on Portugal, a country that brims with patterns, colors, and textures.<\/p>\n\n\n\n

\u201cI\u2019d never been, so I pitched it as a research project,\u201d she says. \u201cI\u2019m going to take photographs and spend a few years traveling through Portugal. From the moment I landed, I knew it was the right choice. So much of the country\u2019s history is told through the art, tiles, and traditions\u2014the history\u2019s all right there.\u201d<\/p>\n\n\n\n

Like writing careers, book publishing doesn\u2019t happen overnight. It took three years for Patterns of Portugal<\/em> to go from idea to on-shelf, and that’s pretty common for the industry. Being patient and thorough is crucial.<\/p>\n\n\n\n

\u201cI spent hundreds of hours researching where I would go and what I would see,\u201d says Chitnis, noting the people she met along the way helped her uncover unique angles and locations, as did her local library. \u201cI\u2019m always at my public library reading books on the history of the culture and certain art forms. I mean, I read an entire book on rug making in this one specific town in Portugal before visiting it.\u201d<\/p>\n\n\n\n

On the ground, it was the same mix of physical and mental labor. \u201cInstagram makes it look pretty and fun, but it\u2019s a massive workload,\u201d Chitnis says. \u201cI\u2019m up before the sun so I can shoot sunrise, and all day long, I\u2019m interviewing, transcribing notes, and planning my itinerary,\u201d Chitnis says. \u201cI\u2019m shooting in the golden light and pulling 15-, 16-, 17-hour days on the road for a book like this.\u201d<\/p>\n\n\n\n

A Simplistic and Authentic Travel Photography Approach<\/strong><\/h2>\n\n\n\n

Given the real-time research, packed itinerary, and long days, Chitnis has to stay nimble. That\u2019s why she keeps her photography simple, streamlined, and realistic. \u201cI want the camera to be an extension of what I\u2019m seeing and what is beautiful to my eyes,\u201d she says.<\/p>\n\n\n\n

As for gear, Chitnis shoots on a Canon 5D Mark IV<\/a> and relies on a 24-70mm zoom lens<\/a> for more travel shots, as well as a 50mm lens<\/a> for textiles. \u201cI\u2019m wearing everything on my back, so I try to travel light and be really adaptable to the situation,\u201d she says.<\/p>\n\n\n\n

\"\"
\u201cPatterns of Portugal\u201d Copyright \u00a9 2023 by Christine Chitnis. Published by Clarkson Potter, an imprint of Crown Publishing Group, a division of Penguin Random House LLC, New York.\u201d<\/figcaption><\/figure>\n\n\n\n

Do You Need a Massive Audience to Publish a Book?<\/strong><\/h2>\n\n\n\n

A social media following may help you land a book deal, but you don\u2019t need hundreds of thousands of followers to make your publishing dreams come true. \u201cIt\u2019s not enough just to put a book on Instagram and think it will sell, even if you have 100,000 followers,\u201d says Chitnis. It\u2019s all about how you plan to market and help sell the book.<\/p>\n\n\n\n

Her general rule of thumb: “You have to think broad and deep about your marketing plan. How are you utilizing your network and remember your network isn’t limited to social media.” This could include traditional press stories about the book, podcast interviews, TV or radio appearances, or speaking at a conference. “These are all selling points in a proposal.”<\/p>\n\n\n\n

While you don\u2019t need a massive following to land a book deal, you do need to prove to the publisher that you\u2019re<\/em> the one to write this book\u2014and getting to that point in your career can take time.<\/p>\n\n\n\n

\u201cYou\u2019re not going to have the experience to have a successful proposal right away,\u201d Chitnis says, noting it took her upwards of 15 years to be in this position of expertise. \u201cIt might be 15 years, it might be two years, but don\u2019t be afraid to put in the grunt work. By the time you are ready to write a book, it should be at a point in your career where you\u2019re really firing on all cylinders.\u201d<\/p>\n\n\n\n

Are you ready to try travel storytelling? Here are seven can\u2019t-miss travel photography tips<\/a>, plus expert advice for telling a memorable travel story.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brick by brick, Chitnis paved her own unconventional path into travel journalism and publishing. We sat down to learn more about her story and the lifestyle publishing world, from the inspiration for unique projects and bringing ideas to life to learning how to stand out in the saturated travel media world.<\/p>\n","protected":false},"author":11111173,"featured_media":100952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10714,10715],"tags":[18413,1239,695],"class_list":["post-100946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-photo-features","tag-how-to-get-a-book-deal","tag-publishing-1239","tag-travel-photography-695"],"acf":[],"yoast_head":"\nHow to Get a Book Deal as a Photographer - Adorama<\/title>\n<meta name=\"description\" content=\"It may seem like you need deep industry connections to break into travel publishing. 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