{"id":101790,"date":"2024-05-14T10:00:00","date_gmt":"2024-05-14T14:00:00","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=101790"},"modified":"2024-05-13T14:37:03","modified_gmt":"2024-05-13T18:37:03","slug":"how-are-drones-used-in-advertising","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/how-are-drones-used-in-advertising\/","title":{"rendered":"How Are Drones Used in Advertising?\u00a0"},"content":{"rendered":"\n

The invention of cameras was mind-boggling for many folks, and more so when they started being able to fly and be easily controlled from the ground. Indeed, drones are in a league of their own regarding their unique perspective. Their impact led them to open a new branch in the creative and visual industry, aerial photography and videography.<\/p>\n\n\n\n

Drones with cameras have come a long way ever since their invention by Abraham Karem (the founding father of UAV technology) in the 1970s. Now seeping into modern marketing strategies that want to reimagine how we see and sell things such as residential properties, beach resorts, new buildings, wedding videos, and more.<\/p>\n\n\n\n

A New Perspective in Advertising<\/h2>\n\n\n\n

Before drones entered the world of advertising, visual marketing strategies were confined to perspective videos and still photos. Although such videos and pictures still work and continue to reach high levels of success in marketing, drones just offer a unique type of viewpoint that was once limited to helicopters or cranes. This means that drones can showcase products and locations in a more engaging visual way. While having a higher likelihood of catching a potential customer\u2019s eye. And hey, that\u2019s what advertising is all about.<\/p>\n\n\n\n

Below are a handful of ways that drones are used in advertising. If you ever see your industry or practice down below, take the chance and check out the best and latest drones<\/a> to start your newest advertising technique.<\/p>\n\n\n\n

Live Streaming and Event Coverage<\/h2>\n\n\n\n

Drones have revolutionized the way we capture and share live events.<\/p>\n\n\n\n

Drones as an Event Coverage Medium<\/h3>\n\n\n\n
\"Ishan
Photo by Ishan @seefromthesky on Unsplash<\/figcaption><\/figure>\n\n\n\n

When it comes to wedding photography and videography, visuals don\u2019t have to just be from a ground view. With drones, wedding photographers and videographers alike can provide an aerial view of the venue. Which, besides capturing their customers\u2019 weddings stunningly, it does well for their advertising.<\/p>\n\n\n\n

Picture this: you\u2019re tuning into your friend\u2019s wedding video and the first shot is aerial footage of their wedding venue. This could be a wide view of a clear ocean with waves crashing on the sand, a mystical spot in a forest they chose, or the beautiful exterior of a church. You\u2019re hooked, wanting to watch more, and just like that \u2013 you’re sold! Maybe then you\u2019ll be on your way to buying your drone or want to venture into capturing events with drones.<\/p>\n\n\n\n

Drones in Sports Photography and Videography<\/h3>\n\n\n\n
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Photo by Frankie Lopez via Unsplash<\/figcaption><\/figure>\n\n\n\n

A big fan of symmetry? When the equation involves drones and sports, one of the first products is a symmetrical football field or tennis court. Besides a unique perspective, drones offer a better view of sports matches. An aerial view offers viewers a wider view of what\u2019s going on. They’ll know which court the ball is in, and who has to respond, all by just flickering their eyes. As opposed to non-aerial close-ups where the audience is left in the dark about how the other sides of the field look at some point.<\/p>\n\n\n\n

Drones in advertising for sports photography and videography work well, especially in cases where one might want to recruit new players to a swimming team. Show off a new tennis court that\u2019s available for short-term rental, or just a promotional video for a sports team featuring the whole crowd and their loud cheers.<\/p>\n\n\n\n

Drones for Capturing and Live Streaming Concerts<\/h3>\n\n\n\n

Get your adrenaline pumping even when you\u2019re just sitting back and letting your drone fly over a concert\u2019s crowd. Even when you\u2019re just watching the LED screen on your drone\u2019s remote controller, you feel the energy coursing through you. And what more for anybody else that\u2019s watching? Of all the times that drones are used for promotional content for a certain artist or performer, they always do well in terms of engagement and general viewer satisfaction.<\/p>\n\n\n\n

The target audience for concert livestreams and videos are fans who couldn\u2019t make it to the venue or simply did not have the means. So when a live stream or video is broadcasted, people naturally flock to watch. This is a helpful tactic one can utilize in the world of advertising because a lot of people want to hear and watch as if they are a part of the crowd. With the way drones sweep up and down the venue, weaving through arms that are raised to enjoy the music or performance, viewers get to feel as if they are right there.<\/p>\n\n\n\n

So, suppose you\u2019re in a business catered towards creating promotional content for artists or just generally advertising for performers. In that case, a drone is one of the best ways to go about it.<\/p>\n\n\n\n

If you\u2019re thinking of going into sports advertising with a drone, it\u2019s in your best interest to choose a drone that can keep up with the fast pace of athletes. The best drone for this genre is the DJI Mini 4 Pro Drone,<\/a> a compact wonder with 360-degree obstacle avoidance and DJI<\/a>\u2019s latest image quality.<\/p>\n\n\n\n

Drones Tap into Local Audiences<\/h2>\n\n\n\n

Location-based marketing is a niche that drones are now dominating. Being able to capture amusement parks, local businesses, and newly introduced residential buildings in a way that used to take intense CGI, heavy mechanical machines, or outright unsafe aerial photography methods. You might have seen aerial photography and videography be a hit in tourism campaigns, and it\u2019s for a good reason. When people want to visit your area or when people want to know more about the city they reside in, it\u2019s best to give them the bigger (or in this case, wider) picture of what they want to see.<\/p>\n\n\n\n

Drones Can Boost Local Tourism<\/h3>\n\n\n\n
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Photo by Clayton Cardinalli on Unsplash<\/figcaption><\/figure>\n\n\n\n

Take this picture of a small beach near La Pe\u00f1ita de Jaltemba in Nayarit, M\u00e9xico, for example. This shot screams local tourism, promoting a beach that seems to not have been introduced to the public yet. The tourism department could advertise this beach more, in hopes of boosting local sales and the economy. And showcasing its beauty in an aerial perspective might be the most eye-catching way to go about it.<\/p>\n\n\n\n

Cities or countries that are rich in bodies of water or even amusement parks and have hospitable locals or other nearby attractions to help back them up are leaning toward putting in a bigger budget for promotional videos. This is because it works!<\/p>\n\n\n\n

Even popular theme parks like Disneyland and Universal Studios regularly invest in drone footage because of how quickly it can cover large areas in seconds! With a good\u00a0drone marketing strategy, you can speed through and see one part of the park in one second, and then another in the next.<\/p>\n\n\n\n

Hotels and travel sites are other frequent benefits of drones in their advertising campaigns. <\/p>\n\n\n\n

When tourists are looking at where they\u2019ll be staying for a vacation they\u2019ve waited for for so long, they want to see if they\u2019re going to get their money\u2019s worth. In the picture above by Clayton Cardinalli, he shows off his drone shot captured by his DJI Mavic. Complete with a view of the beach, the pier, and look an outdoor pool!<\/p>\n\n\n\n

Sustainability and Environmental Preservation Promotion<\/h3>\n\n\n\n
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Photo by Ozark Drones on Unsplash<\/figcaption><\/figure>\n\n\n\n

Like a lot of pressing issues on our planet, people need to see the bigger picture to fully comprehend what\u2019s going on. Because of that, the environmentalist movement has taken a very intentional direction in aerial photography<\/a> and videography when it comes to advertising their message to save the Earth<\/a>.<\/p>\n\n\n\n

Photographers, videographers, and advertising professionals can team up with environmental preservation figures and organizations to make a better future for our Earth. One of the best ways to deliver such a message or push for action is to capture important sites, such as forests in your area or the aftermath of a recent wildfire. In a more heart-wrenching effort to urge action among humans to save the Earth, nature photographers regularly take aerial photographs of the North where the ice continues to melt at a rapid pace.<\/p>\n\n\n\n

Drone Advertising Cost: What You Need to Know<\/h2>\n\n\n\n

Great! You now have an idea of where you\u2019ll be using a drone for advertising. But now, let\u2019s talk money and fees.<\/p>\n\n\n\n