{"id":106255,"date":"2024-10-11T17:02:06","date_gmt":"2024-10-11T21:02:06","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=106255"},"modified":"2025-05-15T17:15:20","modified_gmt":"2025-05-15T21:15:20","slug":"a-content-producers-guide-to-trade-shows","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/a-content-producers-guide-to-trade-shows\/","title":{"rendered":"A Content Producer’s Travel Guide to Trade Shows"},"content":{"rendered":"\n

In September, I attended my first trade show in years, IBC<\/a>. There was a lot of commotion in the early morning after badge scans and security checks, with attendees eager to explore everything on display. I organized myself for note-taking and captured behind-the-scenes photos and videos. As I moved to each location, I noticed Fernando, the Senior Content Producer, guiding us. He was checking his phone for the schedule of events, reviewing which halls we would cover and which brands were at each location. It made me realize how much goes into covering trade shows from his perspective.<\/p>\n\n\n\n

Before we left for Amsterdam, I had several meetings with our content team, led by Fernando. He managed all the appointments for each brand we would interview. We were immersed in email threads with companies eager to be interviewed, had countless discussions, and kept track of who would announce what products at the show. Our goal was to cover three episodes featuring 4-5 brands each day while also making room for a few short-form content pieces. With just three days to accomplish this, Seth, the host, needed to be on camera to relay everything.<\/p>\n\n\n\n

I met with Fernando to learn about his experience and asked:<\/strong><\/p>\n\n\n\n

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