{"id":109962,"date":"2025-02-21T10:00:00","date_gmt":"2025-02-21T15:00:00","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=109962"},"modified":"2025-09-17T17:00:14","modified_gmt":"2025-09-17T21:00:14","slug":"every-content-writer-should-follow-these-people","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/every-content-writer-should-follow-these-people\/","title":{"rendered":"Must-Follow Content Writers in 2025 &amp; Their Game-Changing Tools"},"content":{"rendered":"\n<p>One of the reasons why I fell in love with the <a href=\"https:\/\/www.adorama.com\/alc\/why-content-writing-is-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">content writing industry<\/a> is because it waits for no one. With how fierce the competition is, you constantly need to adapt and look for ways to improve your outputs. But wait! Don\u2019t fall into the rabbit hole of the numerous content writer courses yet, because the answer might be simpler than you think.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Must-Follow Content Writers in 2025 &amp; Their Game-Changing Tools\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2FHv7qqxqdz6fqB8CGZdbk?si=AP8EXGQ4RMOZj0DxUevR9Q&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>To be the best, you have to learn and emulate what the best do. Sometimes, you don\u2019t have to do extensive research on the next best writing style or try to make up <a href=\"https:\/\/www.youtube.com\/watch?v=AVd8K1uU0fA\" target=\"_blank\" rel=\"noreferrer noopener\">new trends<\/a>. You just need to follow the right network of people and observe the habits that made them rise to the top!<\/p>\n\n\n\n<p>Being a content writer is not for the weak, so if you want to learn about how to survive in the industry \u2014 you came to the right place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Chris Brogan<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/02\/ChrisBrogan-1024x768.jpg\" alt=\"chris brogan talking about how to become a content writer\" class=\"wp-image-109968\"\/><figcaption class=\"wp-element-caption\">Photo by Mykl Roventine on Flickr<\/figcaption><\/figure>\n\n\n\n<p>From New York Times bestselling author to CEO advisor for major brands like Google, Microsoft, and Disney \u2014 <a href=\"https:\/\/chrisbrogan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Brogan<\/a> excels at using words to put readers into a trance. This magician makes working with corporate giants seem like a walk in the park!<\/p>\n\n\n\n<p>Chris Brogan\u2019s specialty is on perfect display when he creates storylines and <a href=\"https:\/\/www.adorama.com\/alc\/visual-branding-strategies-for-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital content strategies<\/a> for the brands that he works with. He looks at the brand contextually through their history and creates narratives revolving around it.<\/p>\n\n\n\n<p>If you\u2019re looking to refine your narratives and sharpen your <a href=\"https:\/\/www.adorama.com\/alc\/how-to-become-travel-storyteller\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand storytelling<\/a>, Chris Brogan is a content writer that you should definitely follow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tools Chris Brogan uses:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/docs.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Docs<\/a>: <\/strong>Whether or not he uses Google Docs because he\u2019s partnered with Google is a mystery. What\u2019s certain though is how seamless collaboration becomes when you\u2019re working on an article with multiple people!<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/obsidian.md\/\" target=\"_blank\" rel=\"noreferrer noopener\">Obsidian<\/a><\/strong>: A powerful organization tool that allows writers to structure their content, manage research, and plan workflows. It\u2019s an all-in-one workspace for notes, tasks, and project management.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/ahrefs.com\/keyword-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs Keyword Generator<\/a><\/strong>: This tool is perfect for discovering high-performing keywords and trends in SEO. The detailed keyword insights and search volume make it essential for any content writer to have.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Ryan Holiday<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"956\" height=\"675\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/02\/Photo-from-Ryan-Holiday-@ryanholiday-on-Instagram-e1740073164523.png\" alt=\"Ryan Holiday sitting on his desk\" class=\"wp-image-109967\"\/><figcaption class=\"wp-element-caption\">Photo from Ryan Holiday (@ryanholiday) on Instagram<\/figcaption><\/figure>\n\n\n\n<p>For those who are interested in shifting their mindset rather than their style, <a href=\"https:\/\/ryanholiday.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ryan Holiday<\/a> is the perfect content writer to follow. Ryan is a bestselling author and media strategist who has also worked closely with Google!<\/p>\n\n\n\n<p>His works have the power to move readers in a profound way \u2014 influencing not just regular people, but also entrepreneurs, athletes, and leaders all around the globe. Ryan provides a strong foundation for those who are still unsure about how to become a content writer, through his books on self-improvement and philosophy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tools Ryan Holiday uses:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.literatureandlatte.com\/scrivener\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">Scrivener<\/a><\/strong>: This tool is great if you\u2019re in need of a way to restructure your ideas and break content into more manageable sections.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/evernote.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Evernote<\/a><\/strong>: Ryan is a strong advocate for notecard systems, because you never know when an idea will suddenly pop up in your head! Evernote helps make note taking way easier, putting your thoughts and ideas on display for whenever you\u2019ll need them.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/docs.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Docs<\/a>\/<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/word\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Word<\/a><\/strong>: Both tools are amazing when it comes to creating books or articles behind the screen. Ryan Holiday prefers writing shorter chapters on Google Docs and chooses to use Microsoft Word when he merges these independent chapters into one.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Medium<\/a><\/strong>: This tool allows you to reach a wider audience \u2014 giving you fresh analytics to reflect on when you\u2019re looking for areas to improve.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Ann Handley<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"464\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/02\/Photo-from-Ann-Handley-@annhandley-on-Instagram.png\" alt=\"Ann Handley giving a speech\" class=\"wp-image-109966\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/02\/Photo-from-Ann-Handley-@annhandley-on-Instagram.png 801w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/02\/Photo-from-Ann-Handley-@annhandley-on-Instagram-300x174.png 300w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><figcaption class=\"wp-element-caption\">Photo from Ann Handley (@annhandley on Instagram)<\/figcaption><\/figure>\n\n\n\n<p>If your piece needs more flair and personality \u2014 following <a href=\"https:\/\/annhandley.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ann Handley<\/a> will introduce you to works that feel alive! She is a Wall Street Journal bestselling author who radiates energy and inspires everyone around her.<\/p>\n\n\n\n<p>Her books on escaping the mediocrity of traditional business marketing by pivoting into more engaging forms of art have influenced content writers and businesses all around the globe. Rising to the top of the ladder as the Chief Content Officer of MarketingProfs is proof of how she innovated content writing and business marketing as a whole.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tools Ann Handley uses:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trello<\/a><\/strong>: For content planning and workflow management \u2014 Ann uses Trello as an alternative to post-it notes and highlighters. Trello helps her keep track of things much easier and allows her to take more accountability for planned deadlines.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>:<\/strong> From searching to looking up trends \u2014 Google is a tool that Ann Handley can\u2019t live without.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/word\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Word<\/a>:<\/strong> Ann Handley loves using Microsoft Word to write her initial drafts. She uses it to outline key points for something that she wants to write, and slowly fleshes them out into fully formed paragraphs!<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grammarly<\/a><\/strong>: This tool is perfect for content writers who need assistance when proofreading their work. It helps you check your grammar and punctuation for those long nights of cramming before the deadline.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Nicole Dieker<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/02\/ilyuza-mingazova-rCPpZqIm4Ug-unsplash-1024x683.jpg\" alt=\"a woman holding a pen and book\" class=\"wp-image-109971\"\/><figcaption class=\"wp-element-caption\">Photo by Ilyuza Mingazova on Unsplash<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.nicolediekerfinley.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Dieker<\/a> is an icon in the content writing industry. Hailed by Google as the third-best content writer in the world \u2014 she climbed her way to the top, working as a full-time freelance writer since 2012.<\/p>\n\n\n\n<p>As someone who thrived in the industry \u2014 she now works with aspiring content writers, freelancers, and book authors who want to level up their game. Tired of the how-tos? Nicole will personally guide you to success by giving you pointers on <a href=\"https:\/\/www.adorama.com\/alc\/how-to-improve-your-photography-pro-photographers\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to improve<\/a> your writing in her numerous content writing courses!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tools Nicole Dieker uses:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sticky notes: <\/strong>Going the more traditional route, Nicole Dieker uses sticky notes to not just map out her ideas \u2014 but also mark pages in books that arouse the senses!<\/li>\n\n\n\n<li><strong>Spreadsheets: <\/strong>Instead of relying on Google Docs or Microsoft Word to map out and organize important data, Nicole uses spreadsheets. Although she mostly uses it to map her finances \u2014 even something as mundane as this has served as material for her to create interesting content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Must-have tools for aspiring content writers in 2025<\/h2>\n\n\n\n<p>Still want to take an even deeper dive into what type of tools content writers should have in their pocket in 2025? We\u2019ve got you covered!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/02\/anastasiia-nelen-IjbWHkrfjfI-unsplash-1024x683.jpg\" alt=\"a person working at a cafe\" class=\"wp-image-109972\"\/><figcaption class=\"wp-element-caption\">Photo by Anastasiia Nelen on Unsplash<\/figcaption><\/figure>\n\n\n\n<p>These tools make up the lifeblood of a content writer \u2014 as it not just makes your content easier to create, but also ensures that it pops up in your average reader\u2019s radar. Here are some of our picks for the best ones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO and research:<\/strong> Ahrefs, SEMrush, YoastSEO<\/li>\n\n\n\n<li><strong>Writing and editing:<\/strong> Grammarly, Hemingway Editor, ProWritingAid<\/li>\n\n\n\n<li><strong>Content management:<\/strong> Trello, Notion, Google Docs<\/li>\n\n\n\n<li><strong>Publishing platforms:<\/strong> WordPress, Medium, LinkedIn<\/li>\n\n\n\n<li><strong>Marketing and outreach:<\/strong> Mailchimp, Substack, Buffer<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Your first step to becoming the best!<\/h2>\n\n\n\n<p>Imitation may be the best form of flattery, but walking behind the shadows of the greats can also make you lose sight of the future. The point of this article isn\u2019t just to force you down a linear path to success, but to give you more options \u2014 as well as give you an opportunity to grow <a href=\"https:\/\/www.adorama.com\/alc\/how-to-stand-out-in-the-photography-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own unique identity<\/a> as a content writer.<\/p>\n\n\n\n<p>Experiment on your tools and continuously hone your skill as a writer, because it\u2019s never too late for you to thrive during your journey!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being a content writer is not for the weak, so if you want to learn about how to survive in the industry \u2014 you came to the right place. Read on!<\/p>\n","protected":false},"author":11111175,"featured_media":109969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17690],"tags":[14374],"class_list":["post-109962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-writing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Must-Follow Content Writers in 2025 &amp; Their Game-Changing Tools - Adorama<\/title>\n<meta name=\"description\" content=\"Being a content writer is not for the weak, so if you want to learn about how to survive in the industry \u2014 you came to the right place. 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