{"id":113964,"date":"2025-11-11T14:00:00","date_gmt":"2025-11-11T19:00:00","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=113964"},"modified":"2025-11-11T13:18:20","modified_gmt":"2025-11-11T18:18:20","slug":"arc-brooklyn-adorama-rental-co","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/","title":{"rendered":"ARC Brooklyn: Where Creatives Come to Build Their Vision"},"content":{"rendered":"\n<p>Tucked away on an unassuming street in Brooklyn\u2019s South Park Slope neighborhood between Prospect Park and Greenwood Cemetery is one of the city\u2019s best-kept creative resources: Adorama Rental Co., or ARC. Far from the bustle of Manhattan storefronts, <a href=\"https:\/\/www.adoramarentals.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ARC<\/a> is where photographers, filmmakers, and creators of all kinds come to gear up for their next project\u2014whether that means renting a single lens for a day shoot or a truckload of cinema equipment for a full production. The dedicated team that works there knows gear inside and out, stays abreast of breaking technology and trends, and treats every rental not as a transaction, but as an opportunity to support the creative community far and wide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ARC Brooklyn: A State-of-the-Art Facility<\/h2>\n\n\n\n<p>Spanning 17,000 square feet, the space offers easy street-level access, checkout bays, on-site tech support, private testing rooms, and even a drive-in ramp and loading dock. There is an impressive prep floor with 13 Opti-Glide Automated Test Chart Systems (to measure your lenses very quickly using digital readouts), two drive-in loading docks, a projection room, and a full-frame collimator projector. There is also a dedicated lens technician who is manufacturer-trained and certified by Cook, Fuji, Zeiss, and Arri. Customers can not only come in and build, test, and prep their cameras, but they can also feel comfortable doing so.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-2_1200-1024x730.jpg\" alt=\"A man walks through ARC and the extensive library\" class=\"wp-image-113987\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-2_1200-1024x730.jpg 1024w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-2_1200-300x214.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-2_1200.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The ARC Team: Decades of Dedication and Experience<\/h2>\n\n\n\n<p>Behind any great business, of course, are the people who run it, and ARC is no exception. Take, for example, ARC\u2019s Business Development Manager Derek Barocas and Sales Manager Carl Cook, both of whom bring decades of combined experience and value to their customers.<\/p>\n\n\n\n<p>Barocas has been in equipment rentals and production for the past 14 years, wearing many different hats along the way. \u201cI was a PA in high school and college, then worked in various locations and camera departments over the years,\u201d he explains. That experience fueled his overall approach when he landed at ARC last year, and now he thrives on the excitement of new technology, building lasting relationships, and\u2014he admits with a laugh\u2014\u201ca little bit of wheeling and dealing. I stay in this industry because it\u2019s exciting. I get to talk to cool people every day and work with some incredible technology. The team is great, the vibe is laidback, and the possibilities are endless. I love it here.\u201d<\/p>\n\n\n\n<p>Sales manager Carl Cook has been in the industry for 26 years, but started out, he says, as an editor at Bloomberg Television. He later managed a mom-and-pop rental company, then progressed onto a larger, global enterprise, where he ran sales, and even executive-produced a film called <em>Light of the Moon<\/em>. \u201cI spent a lot of time on set with the crew, gaining a firsthand understanding of what they needed.\u201d That perspective, combined with his years on the rental side, informs how he currently supports ARC customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Shared Mission<\/h2>\n\n\n\n<p>Barocas and Cook, who both joined ARC almost at the same time a year and a half ago, have the same simple but ambitious mission: to continue building the business back post-pandemic and expand ARC\u2019s reach to a wider base with diverse inventory while delivering the kind of exemplary customer service that keeps people coming back.<\/p>\n\n\n\n<p>\u201cCustomer service has always been priority number one for us,\u201d says Barocas. \u201cFrom beginning to end, we want to be true partners with our customers\u2014to be there through every step of the process.\u201d The quality of the equipment and the facility are differentiators. It\u2019s not transactional. We want to support you in any way possible\u2026 24\/7 delivery service, the ability to pick and drop off gear after hours, and at our core, it\u2019s about relationships. That\u2019s the primary focus. The rest of it is secondary.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-4_1200-1024x683.jpg\" alt=\"A cinema camera set up at ARC\" class=\"wp-image-113988\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-4_1200-1024x683.jpg 1024w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-4_1200-300x200.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-4_1200.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New Gear To Get Excited About<\/h2>\n\n\n\n<p>The excitement isn\u2019t just about production\u2014it\u2019s about the tools creators will soon be able to get their hands on. According to \u201cgear head\u201d Derek, the recent IBC show in Amsterdam unveiled some major releases, including Canon\u2019s new <a href=\"https:\/\/www.adorama.com\/cac50.html\">C50 camera<\/a>. \u201cNestled between the <a href=\"https:\/\/www.adorama.com\/car5cb.html\">R5C <\/a>and <a href=\"https:\/\/www.adorama.com\/cac80.html\">C80 <\/a>in Canon\u2019s lineup, it promises to be both a strong seller and an attractive rental option,\u201d he explains. \u201cAnd with its RF mount and adaptability to PL for cinema lenses, it\u2019s versatile enough to appeal to a wide range of filmmakers.\u201d<\/p>\n\n\n\n<p>Just as intriguing, he adds, is Fujinon\u2019s entry into the cinema camera space with the <a href=\"https:\/\/www.adorama.com\/fu16969715.html\">GFX Eterna 55<\/a>, the company\u2019s first-ever cinema model. <em>\u201c<\/em>If the popularity of Fuji\u2019s GFX 100 medium-format camera is any indication, this will be a hit. The Eterna 55 offers a large sensor that creates a unique look, and with both modern and vintage lenses capable of covering full-frame sensors, it opens endless creative possibilities. Add to that Arri\u2019s newly announced 35 XTREME\u2014a high-speed super 35 camera\u2014and there\u2019s plenty for filmmakers to be excited about.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beyond Rentals &amp; Sales<\/h2>\n\n\n\n<p>Life at ARC isn\u2019t just about cameras and lenses, though. Outside of work, the team has a few unexpected passions. Derek, for example, moonlights as an EMT and serves in the Ski Patrol on Hunter Mountain, having twice saved lives with CPR. Carl likes to take to the skies, fulfilling a dream of getting his pilot\u2019s license. When not flying planes, there\u2019s a lighter side to Carl as well: \u201cRight now I\u2019m wearing subway socks and conductor pants\u2014I\u2019m manifesting driving a train.\u201d<\/p>\n\n\n\n<p>Between late-night <em>Columbo<\/em> and <em>Murder She Wrote<\/em> marathons, or even the occasional round of Roblox, this dedicated duo never loses sight of what they\u2019re building with the rest of their valued team. More than a rental house, ARC has become a lifeline for New York\u2019s creative community\u2014a place where ideas can start small, scale up fast, and always find the proper support.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tucked away on an unassuming street in Brooklyn\u2019s South Park Slope neighborhood between Prospect Park and Greenwood Cemetery is one of the city\u2019s best-kept creative resources: Adorama Rental Co., or ARC. Far from the bustle of Manhattan storefronts, ARC is where photographers, filmmakers, and creators of all kinds come to gear up for their next [&hellip;]<\/p>\n","protected":false},"author":11111173,"featured_media":113985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17690],"tags":[17532],"class_list":["post-113964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-rental"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ARC Brooklyn: Where Creatives Come to Build Their Vision - Adorama<\/title>\n<meta name=\"description\" content=\"ARC is tucked away in Brooklyn\u2019s South Park Slope neighborhood, and it&#039;s one of the city\u2019s best-kept creative resources\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARC Brooklyn: Where Creatives Come to Build Their Vision - Adorama\" \/>\n<meta property=\"og:description\" content=\"ARC is tucked away in Brooklyn\u2019s South Park Slope neighborhood, and it&#039;s one of the city\u2019s best-kept creative resources\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T19:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-1-5.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Norton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Norton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/\"},\"author\":{\"name\":\"Daniel Norton\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/d03e80f3ee5e1b86b3f12f10943986b7\"},\"headline\":\"ARC Brooklyn: Where Creatives Come to Build Their Vision\",\"datePublished\":\"2025-11-11T19:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/\"},\"wordCount\":983,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ARC-Article-1-5.jpeg\",\"keywords\":[\"rental\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/\",\"name\":\"ARC Brooklyn: Where Creatives Come to Build Their Vision - Adorama\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ARC-Article-1-5.jpeg\",\"datePublished\":\"2025-11-11T19:00:00+00:00\",\"description\":\"ARC is tucked away in Brooklyn\u2019s South Park Slope neighborhood, and it's one of the city\u2019s best-kept creative resources\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ARC-Article-1-5.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ARC-Article-1-5.jpeg\",\"width\":1200,\"height\":675,\"caption\":\"ARC Article 1 5\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/arc-brooklyn-adorama-rental-co\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/category\\\/business\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ARC Brooklyn: Where Creatives Come to Build Their Vision\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\",\"name\":\"Adorama\",\"description\":\"Your destination for photography, video, audio, drones, electronics, computers, and more!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\",\"name\":\"42 West, the Adorama Learning Center\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/42-West-Logo-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/42-West-Logo-Blue.png\",\"width\":870,\"height\":252,\"caption\":\"42 West, the Adorama Learning Center\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/adorama\",\"https:\\\/\\\/x.com\\\/adorama\",\"http:\\\/\\\/www.instagram.com\\\/adorama\",\"http:\\\/\\\/www.pinterest.com\\\/adorama\",\"http:\\\/\\\/www.youtube.com\\\/adorama\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/d03e80f3ee5e1b86b3f12f10943986b7\",\"name\":\"Daniel Norton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565d375f2f36e1cb6c4ab6383e630f6a6e804773d5107858deeca7e868c27b4e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565d375f2f36e1cb6c4ab6383e630f6a6e804773d5107858deeca7e868c27b4e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565d375f2f36e1cb6c4ab6383e630f6a6e804773d5107858deeca7e868c27b4e?s=96&d=mm&r=g\",\"caption\":\"Daniel Norton\"},\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/author\\\/danieln\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ARC Brooklyn: Where Creatives Come to Build Their Vision - Adorama","description":"ARC is tucked away in Brooklyn\u2019s South Park Slope neighborhood, and it's one of the city\u2019s best-kept creative resources","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/","og_locale":"en_US","og_type":"article","og_title":"ARC Brooklyn: Where Creatives Come to Build Their Vision - Adorama","og_description":"ARC is tucked away in Brooklyn\u2019s South Park Slope neighborhood, and it's one of the city\u2019s best-kept creative resources","og_url":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/","og_site_name":"Adorama","article_publisher":"http:\/\/www.facebook.com\/adorama","article_published_time":"2025-11-11T19:00:00+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-1-5.jpeg","type":"image\/jpeg"}],"author":"Daniel Norton","twitter_card":"summary_large_image","twitter_creator":"@adorama","twitter_site":"@adorama","twitter_misc":{"Written by":"Daniel Norton","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/#article","isPartOf":{"@id":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/"},"author":{"name":"Daniel Norton","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/person\/d03e80f3ee5e1b86b3f12f10943986b7"},"headline":"ARC Brooklyn: Where Creatives Come to Build Their Vision","datePublished":"2025-11-11T19:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/"},"wordCount":983,"publisher":{"@id":"https:\/\/www.adorama.com\/alc\/#organization"},"image":{"@id":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-1-5.jpeg","keywords":["rental"],"articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/","url":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/","name":"ARC Brooklyn: Where Creatives Come to Build Their Vision - Adorama","isPartOf":{"@id":"https:\/\/www.adorama.com\/alc\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/#primaryimage"},"image":{"@id":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-1-5.jpeg","datePublished":"2025-11-11T19:00:00+00:00","description":"ARC is tucked away in Brooklyn\u2019s South Park Slope neighborhood, and it's one of the city\u2019s best-kept creative resources","breadcrumb":{"@id":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/#primaryimage","url":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-1-5.jpeg","contentUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2025\/11\/ARC-Article-1-5.jpeg","width":1200,"height":675,"caption":"ARC Article 1 5"},{"@type":"BreadcrumbList","@id":"https:\/\/www.adorama.com\/alc\/arc-brooklyn-adorama-rental-co\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adorama.com\/alc\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/www.adorama.com\/alc\/category\/business\/"},{"@type":"ListItem","position":3,"name":"ARC Brooklyn: Where Creatives Come to Build Their Vision"}]},{"@type":"WebSite","@id":"https:\/\/www.adorama.com\/alc\/#website","url":"https:\/\/www.adorama.com\/alc\/","name":"Adorama","description":"Your destination for photography, video, audio, drones, electronics, computers, and more!","publisher":{"@id":"https:\/\/www.adorama.com\/alc\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adorama.com\/alc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adorama.com\/alc\/#organization","name":"42 West, the Adorama Learning Center","url":"https:\/\/www.adorama.com\/alc\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/logo\/image\/","url":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/10\/42-West-Logo-Blue.png","contentUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/10\/42-West-Logo-Blue.png","width":870,"height":252,"caption":"42 West, the Adorama Learning Center"},"image":{"@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/adorama","https:\/\/x.com\/adorama","http:\/\/www.instagram.com\/adorama","http:\/\/www.pinterest.com\/adorama","http:\/\/www.youtube.com\/adorama"]},{"@type":"Person","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/person\/d03e80f3ee5e1b86b3f12f10943986b7","name":"Daniel Norton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/565d375f2f36e1cb6c4ab6383e630f6a6e804773d5107858deeca7e868c27b4e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/565d375f2f36e1cb6c4ab6383e630f6a6e804773d5107858deeca7e868c27b4e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/565d375f2f36e1cb6c4ab6383e630f6a6e804773d5107858deeca7e868c27b4e?s=96&d=mm&r=g","caption":"Daniel Norton"},"url":"https:\/\/www.adorama.com\/alc\/author\/danieln\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/113964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/users\/11111173"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/comments?post=113964"}],"version-history":[{"count":4,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/113964\/revisions"}],"predecessor-version":[{"id":113989,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/113964\/revisions\/113989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/media\/113985"}],"wp:attachment":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/media?parent=113964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/categories?post=113964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/tags?post=113964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}