{"id":22763,"date":"2016-06-22T10:00:26","date_gmt":"2016-06-22T14:00:26","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=22763"},"modified":"2018-10-24T21:25:34","modified_gmt":"2018-10-25T01:25:34","slug":"first-look-hasselblad-x1d-worlds-smallest-medium-format-camera","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/first-look-hasselblad-x1d-worlds-smallest-medium-format-camera\/","title":{"rendered":"First Look: Hasselblad X1D World&#8217;s Smallest Medium Format Camera"},"content":{"rendered":"<p>The biggest problem with medium-format cameras, historically, has been their size: Considerably bulkier and heavier than 35mm cameras, they tended to be used primarily in the studio or at weddings. Now Hasselblad has introduced the world&#8217;s first mirrorless medium format camera\u2014and it&#8217;s comparable in size to a very portable, pro-level 35mm DSLR. <a href=\"https:\/\/www.adorama.com\/hsx1d50c.html\">Meet the Hasselblad X1D.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48973\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/06\/hsx1d50c_1.jpg\" alt=\"Hasselblad X1D\" width=\"661\" height=\"500\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/06\/hsx1d50c_1.jpg 900w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/06\/hsx1d50c_1-300x227.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/06\/hsx1d50c_1-370x280.jpg 370w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/06\/hsx1d50c_1-120x90.jpg 120w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/p>\n<p>The Hasselblad X1D features a big 44x33mm, 50MP sensor and new X-system lenses, the X1D weighs half that of a conventional medium-format digital camera. The design hearkens back to the classic Hasselblad V system, but thanks to its mirrorless design the camera body is roughly as thick as a Leica M and is only slightly larger, overall, than a 35mm rangefinder or MILC, and is slightly smaller than a pro-level 35mm DSLR.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48974\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/06\/hsx1d50c_4.jpg\" alt=\"Side view of Hasselblad X1D\" width=\"638\" height=\"500\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/06\/hsx1d50c_4.jpg 765w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/06\/hsx1d50c_4-300x235.jpg 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/p>\n<h4>Hasselblad X1D Key Features<\/h4>\n<ul>\n<li>50mm 44x33mm CMOS sensor<\/li>\n<li>XCD-mount lenses<\/li>\n<li>Dual XD media card slots<\/li>\n<li>Mini HDMI, USB 3.0 Type C connectivity<\/li>\n<li>3-inch 920k dot touch screen<\/li>\n<li>2.36MP electronic viewfinder<\/li>\n<li>PASM plus 3 custom settings<\/li>\n<li>Leaf Shutter<\/li>\n<li>Flash synch at all shutter speeds up to 1\/2000 sec<\/li>\n<li>49mm and 90mm lenses introduced along with camera<\/li>\n<li>1,000,000 exposure minimum life cycle shutter<\/li>\n<li>2K video at 25fps<\/li>\n<li>Hasselblad Natural Color Solution for high-dynamic range, accurate color<\/li>\n<li>Digital lens correction<\/li>\n<\/ul>\n<p>The Hasselblad X1D is the first of a new generation of medium-format cameras, called the X System. It is weather and dust sealed, has a quiet shutter release and, thanks to its diminutive dimensions, unusually unobtrusive for a medium-format camera. It has such modern amenities as a touchscreen, dual SD card slots, USB 3.0 Type-C connectivity, built-in Wi-Fi, a 2.36MP electronic viewfinder and 920K pixel touch screen display. It is ruggedized against sand and rain, and can be operated in 14-113 degrees farenheight. It is definitely not just a studio camera.<\/p>\n<p>The high-resolution finder displays a wide array of information, and an eyestart sensor switches it on when you bring your eye to the viewfinder. Based on user feedback, Hasselblad is offering a square format image as well as an XPan panorama format, among other aspect ratios. Unused areas of the image will be blacked out in the viewfinder.<\/p>\n<h4>Large Format Advantage in Smaller Body<\/h4>\n<p>And yet, it has the benefits of a larger-sized sensor. The 50MP sensor deliver 8272&#215;6200 pixels. Because of its generous real estate, the pixels themselves, at 5.3&#215;5.3\u03bcm, are larger and therefore capture more light, improving dynamic range and 16-bit color definition.<\/p>\n<p>The X1D also introduces Hasselblad Natural Color Solution (HNCS), a system that Hasselblad says will deliver extremely accurate color, as well as smoother tonal transitions that they say are more like analog film and less like smaller DSLR cameras&#8217; image-capture ability. They accomplished this by producing a color look-up table recalculated algorithms, taking into account CMOS sensitivity and filter characteristics and modifying the image accordingly for the most true-to-reality color.<\/p>\n<p>For such mission-critical work as fashion photography, the Hasselblad RGB profile is available; for users who need a wider gamut, Hasselblad L*RGB profile was also created, incorporating LAB color data for an extended color space.<\/p>\n<h4>Integrated Software<\/h4>\n<p>Hasselblad&#8217;s Phocus software links iPad, iPhone and iPod Touch with the camera via a simple interface with a short learning curve. Phocus Mobile lets you view and rate images, and control the X1D remotely. It can process RAW images; while available for both Mac and Windows desktop computers, the MAC version also offers RAW file support for some 200 other digital cameras.<\/p>\n<p>One of Phocus&#8217;s key features is digital lens correction. It calculates the optical correctness for every shot at the given distance and aperture setting, working automatically behind the scenes, even with older V-System lenses.<\/p>\n<h4>X-System Lenses<\/h4>\n<p>At the camera&#8217;s introduction, Hasselblad has also revealed the Hasselblad XCD 45mm f\/3.5 and 90mm f\/3.2 lenses; both are autofocus, and showed outstanding performance in supplied MTF charts. Hasselblad promises additional lenses soon; H-series and V-series lenses will be usable, via an adapter.<\/p>\n<h4>Casing the Competition<\/h4>\n<p>At only $1,500 more than the 35mm Leica SL (601), Hasselblad has priced the X1D within reach of the same high-end audience, but offers the temptation of the higher quality that a medium format sensor can deliver. The only camera that beats it, price-wise, in the same sensor size and resolution category, is the 51MP, $7,000 Pentax 645Z, but that camera is larger and heavier, based on a more traditional medium-format design.<\/p>\n<p>The <a href=\"https:\/\/www.adorama.com\/hsx1d50c.html\">Hasselblad X1D HSX1D50C<\/a> will be available from Adorama body only for <span class=\"dynamic-data\" data-type=\"price\" data-sku=\"HSX1D50C\"><\/span>. The 45mm f\/3.5mm lens <a href=\"https:\/\/www.adorama.com\/hs4535xcd.html\">HS4535XCD<\/a> will cost <span class=\"dynamic-data\" data-type=\"price\" data-sku=\"HS4535XCD\"><\/span>, and the 90mm f\/3.2 <a href=\"https:\/\/www.adorama.com\/hs9032xcd.html\">HS9032XCD<\/a> model will cost <span class=\"dynamic-data\" data-type=\"price\" data-sku=\"HS9032XCD\"><\/span> at Adorama.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The biggest problem with medium-format cameras, historically, has been their size: Considerably bulkier and heavier than 35mm cameras, they tended to be used primarily in the studio or at weddings. Now Hasselblad has introduced the world&#8217;s first mirrorless medium format camera\u2014and it&#8217;s comparable in size to a very portable, pro-level 35mm DSLR. Meet the Hasselblad [&hellip;]<\/p>\n","protected":false},"author":11111127,"featured_media":53295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17774,21,642,17770],"tags":[674,1303,690,1534,370,392,206],"class_list":["post-22763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cameras","category-gear","category-photography-642","category-photography","tag-digital-camera-674","tag-hasselblad-1303","tag-mason-resnick-690","tag-medium-format-1534","tag-milc-370","tag-mirrorless-392","tag-photography-206"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Look: Hasselblad X1D World&#039;s Smallest Medium Format Camera - Adorama<\/title>\n<meta name=\"description\" content=\"The biggest problem with medium-format cameras, historically, 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