{"id":23322,"date":"2016-07-11T12:08:11","date_gmt":"2016-07-11T16:08:11","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=23322"},"modified":"2016-07-13T16:36:27","modified_gmt":"2016-07-13T20:36:27","slug":"sony-announces-50mm-prime-lens-release-g-master-70-200mm-converters","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/sony-announces-50mm-prime-lens-release-g-master-70-200mm-converters\/","title":{"rendered":"Sony Announces 50mm Prime Lens and Release of G Master 70-200mm and Teleconverters"},"content":{"rendered":"

Today Sony has announced the new Wide F1.4 50mm Prime ZEISS\u00ae Lens, as well release dates for the Constant Aperture F2.8 70-200mm Zoom G Master lens, and 2 new full-frame teleconverters. All new items will by available for pre-order from Adorama on July 13th. The new lenses are geared to professional still photographers as well as videographers alike. (Pre-order now available on Adorama.com<\/a>)<\/p>\n

Tomorrow’s Lenses Today<\/strong><\/p>\n

Wide F1.4 50mm Prime ZEISS\u00ae Lens\u00a0<\/span><\/em>
\n\"SEL50F14Z<\/p>\n

For photographers and videographers who demand high contrast and resolution, the new Wide F1.4 50mm prime Zeiss lens delivers outstanding performance.
\n\"SEL50F14Z<\/p>\n

 <\/p>\n

Full-frame and E-mount photographers will love the F1.4 maximum aperture of this lens that offers excellent low-light performance. The 50mm focal length is an ideal length for most photographers. The 11-blade aperture and aspherical elements make for gorgeous bokeh. Thanks to the 12 Elements and 9 Groups with two aspherical elements, including a high-precision AA (advanced aspherical)type and ED (Extra-low Dispersion) the new lens maintains outstanding contrast and resolution right out to the image periphery.<\/p>\n

Featuring Zeiss T\u2217 coating, photographers won’t have to worry about lens flare, internal reflection or light scattering. \u00a0And those looking to create smoother, more natural defocused backgrounds will love the 11-blade circular aperture.<\/p>\n

The lens will be available for pre-order<\/a> on July 13th with retail price of $1,498.<\/p>\n

Constant Aperture F2.8 70-200mm Zoom G Master lens<\/em><\/span><\/p>\n

\"SEL7020GM_A\"<\/p>\n

Also available on July 13th will be the previously announced constant aperture F2.8 70-200 mm telephoto zoom with extraordinary G Master resolution that offers unsurpassed rendering and bokeh, blazing AF, and extraordinary image stabilization performance.<\/p>\n

\"ILCE-7RM2_SEL70200GM_ExpFeb2018_DSC00436<\/p>\n

The new high-performance lens maintains exposure and depth of field with a constant F2.8 max aperture. Sony full-frame camera owners will love this lens for everything from indoor and outdoor sports, wildlife, nature, telephoto, macro, portraits and more.<\/p>\n

Thanks to the innovate G Master design, the lens combines extraordinary sharpness and smooth Bokeh in one lens. \u00a0It is not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens’s widest aperture and produce smooth beautiful bokeh at the same time, but that is Sony’s baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes with superior contrast throughout every frame. G Master resolution is simply the highest in its class.<\/p>\n

The lens will be available for pre-order<\/a> on July 13th with retail price of $2,598.<\/p>\n

Extend Your Range<\/strong><\/p>\n

\"SEL14TC_A\" \"SEL20TC_A\"<\/div>\n
<\/div>\n
Full-frame E-mount 1.4x and 2.0x Teleconverter Lenses<\/span><\/em><\/div>\n

Extend your range by 1.4x or\u00a02.0x with while full optical quality and operability are retained. Offering outstanding performance for sports of wildlife photography in a compact, lightweight kit. Multiplies focal length by 1.4x with only a 1-stop light loss.
\nThe 1.4 x multiplies focal length by 1.4x with only a 1-stop light loss, maintaining the full image quality and AF performance of the lens, and features a dust and moisture resistant design for maximum reliability when shooting outdoors. The 2.0x multimes focal length by 2.0x with only a 2 -stops light loss.<\/p>\n

Both teleconverters will be available for pre-order<\/a> for $548.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today Sony has announced the Wide F1.4 50mm prime ZEISS\u00ae lens, as well as release dates for the Constant aperture F2.8 70-200mm zoom G Master lens, and 2 new full-fraom teleconverters.<\/p>\n","protected":false},"author":165,"featured_media":23324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,17775,642,17770],"tags":[12598,12595,12596,12592,12591,12593,12594,276,12597],"class_list":["post-23322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gear","category-lenses","category-photography-642","category-photography","tag-constant-aperture-f2-8-70-200mm-zoom-g-master-lens","tag-full-frame-e-mount-1-4x-teleconverter-lens","tag-full-frame-e-mount-2-0x-teleconverter-lens","tag-new-product-announcement","tag-npa","tag-pro-gear","tag-pro-lenses","tag-sony-276","tag-wide-f1-4-50mm-prime-zeiss-lens"],"acf":[],"yoast_head":"\nSony 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