{"id":25500,"date":"2016-09-16T09:50:47","date_gmt":"2016-09-16T13:50:47","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=25500"},"modified":"2018-11-19T00:30:11","modified_gmt":"2018-11-19T05:30:11","slug":"leica-sofort-instant-camera-surprise-first-look","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/leica-sofort-instant-camera-surprise-first-look\/","title":{"rendered":"Leica Sofort Is An Instant Camera Surprise: First Look"},"content":{"rendered":"

\"leica-sofort_orange_front-on\"<\/a><\/p>\n

Who saw this coming? In an unexpected pre-Photokina announcement, Leica has just launched an instant camera. The Leica Sofort<\/a> bears a striking resemblance to the Fujifilm Instax Mini, but has significant differences: A specially designed Leica lens, snazzy Leica styling, and its own black-and-white film packs in addition to color film.<\/p>\n

\"leica-sofort-back\"<\/a><\/p>\n

As one might expect, the Leica Sofort is a premium camera with a premium price, and for that price, Leica promises high-quality low-light shooting, as well as auto, party, people, sport & action, Macro and Creative programs for multiple and time exposures. Self-portrait mode and self-timer are also available, and there’s a small mirror in front of the camera so you can check your pose. A built-in flash can be activated by the user. Focusing distance can be set independently from the selected program mode.<\/p>\n

The camera will come in a choice of orange, white or mint colors, to “reflect the light-hearted fun and fascination of instant photography,” according to Leica’s statement.<\/p>\n

Leica has also announced a comprehensive range of accessories and consumables. A range of Leica Sofort Straps will be available in matching mint, orange and black & white. Protective cases will be available in black or brown.<\/p>\n

Both color and black-and-white films<\/a> have also been announced. To reflect the nostalgic character of instant photography, the Leica Sofort photos come in warm cream-colored frames. Both films will be available in 10-packs, and the color will also be available in 20-pack boxes<\/a>.<\/p>\n

A range of colorful postcards designed to accommodate a Sofort picture; a Sofort Photo Presenter turns groups of photos into a flat decorative presentation. Photo albums, storage boxes are also being offered.<\/p>\n

\"leica-sofort-side\"<\/a><\/p>\n

The Leica Sofort will be available in White<\/a>, Orange<\/a>, or Mint<\/a> from Adorama in November for $299. Color film will be available in 10 packs<\/a> for <\/span> or 20 packs<\/a> for <\/span>, and Monochrome film<\/a> will be available in 10 packs for <\/span>, also in November. Pre-orders are being accepted and will be filled on a first-come, first-served basis.<\/p>\n

Firmware Update for Leica S<\/h4>\n

In other Leica news, firmware updates were just announced for Leica S Typ 007 and Leica S\/S-E Typ 006 cameras. Firmware 4.0.00 includes improved legibility, a rating function supported by all flavors of Adobe Photoshop, and other minor features. It can be downloaded from the Leica Owner’s area here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Who saw this coming? In an unexpected pre-Photokina announcement, Leica has just launched an instant camera.<\/p>\n","protected":false},"author":11111127,"featured_media":54290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17774,21,642,17770],"tags":[763,207,556,13223,10700,11302,311,206,13222],"class_list":["post-25500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cameras","category-gear","category-photography-642","category-photography","tag-beginner-763","tag-camera-207","tag-film-556","tag-hipster","tag-instant","tag-instax","tag-leica-311","tag-photography-206","tag-trendy"],"acf":[],"yoast_head":"\nLeica Sofort Is An Instant Camera Surprise: First Look - Adorama<\/title>\n<meta name=\"description\" content=\"Who saw this coming? 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