{"id":25642,"date":"2016-09-20T17:03:38","date_gmt":"2016-09-20T21:03:38","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=25642"},"modified":"2016-09-20T18:12:17","modified_gmt":"2016-09-20T22:12:17","slug":"photokina-2016-day-1","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/photokina-2016-day-1\/","title":{"rendered":"Photokina 2016: Day 1"},"content":{"rendered":"<p>After finally passing, through \u201cenhanced\u201d security at JFK, I was waiting patiently in \u201cgroup D\u201d to board a Boeing 777 headed to Photokina when I received the following shocking text message from an old friend, who evidently wasn\u2019t just being sarcastic: \u201cI can\u2019t imagine why you\u2019re going to Photokina this year! Everyone knows that cameras are dying and hardly anyone uses them anymore.\u201d Well, you can certainly make a case that today\u2019s high-performance smartphones have largely supplanted low-end point-and-shoots, have generated a galaxy of performance-enhancing accessories, and are even being used to create creditable fine art projects, but to paraphrase Mark Twain, reports of the digital camera\u2019s demise are highly exaggerated. Indeed, Photokina 2016 is abuzz with tons of ingenious new cameras, lenses, and imaging concepts that exemplify the wild diversity that becomes possible when you make use of advanced technology and think way outside the box.<\/p>\n<div class=\"lyte-wrapper\" title=\"PHOTOKINA 2016: PANASONIC GH5 AND MORE\" style=\"width:1280px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_vXQqPgKZ4DQ\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/vXQqPgKZ4DQ\/maxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/vXQqPgKZ4DQ\" \/><meta itemprop=\"duration\" content=\"PT5M47S\" \/><meta itemprop=\"uploadDate\" content=\"2016-09-20T19:48:20Z\" \/><\/div><div id=\"lyte_vXQqPgKZ4DQ\" data-src=\"https:\/\/i.ytimg.com\/vi\/vXQqPgKZ4DQ\/maxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">PHOTOKINA 2016: PANASONIC GH5 AND MORE<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/vXQqPgKZ4DQ\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/vXQqPgKZ4DQ\/0.jpg\" alt=\"PHOTOKINA 2016: PANASONIC GH5 AND MORE\" width=\"1280\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"http:\/\/www.adorama.com Here at Photokina 2016, Marcin and the AdoramaTV team stop by the Panasonic booth to chat about the GH5 and more! Related Products at Adorama (Sku&#039;s to come): Panasonic GH5 Panasonic LX 15 Panasonic DMX FZ2000 Panasonic G80\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:1280px;margin:5px;\"><\/div><\/p>\n<p>Fujifilm, certainly no stranger to medium-format roll film cameras including the late lamented GF670 folding rangefinder camera, has finally brought forth their long rumored Fujifilm GFX a handsome, compact digital medium format mirrorless \u00a0system camera, It sports \u00a0a 51.4 MP 43.8 x 32.9mm CMOS sensor, a new mount with a flange back distance of a mere 26.7mm, and there will be a series of at least 6 compatible \u00a0GF lenses ranging from a 23mm f\/4 super-wide to a 63mm f\/2.8\u00a0 normal, to a 120mm f\/4 Macro R LM OIS with built-in optical image stabilization.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25643 size-large\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/09\/Fuji-GFX-1024x683.jpg\" alt=\"fuji-gfx\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/09\/Fuji-GFX-1024x683.jpg 1024w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/09\/Fuji-GFX-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>The new system will also have a collection of advanced accessories aimed at pros, including a vertical battery grip, and a rotary adapter that can rotate the detachable EVF to virtually any angle to best suit the subject. Sadly, all the GFX stuff including cameras and lenses on display at the Fujifilm booth were said to be prototypes, and locked up in a glass case. The good news: the system is slated to debut early in 2017, reportedly at a \u201cvery competitive\u201d price.<\/p>\n<div class=\"lyte-wrapper\" title=\"PHOTOKINA 2016: CANON EOS M5 and 5D MARK IV\" style=\"width:1280px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_dhu9Yk7GlrQ\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/dhu9Yk7GlrQ\/maxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/dhu9Yk7GlrQ\" \/><meta itemprop=\"duration\" content=\"PT6M50S\" \/><meta itemprop=\"uploadDate\" content=\"2016-09-20T19:17:40Z\" \/><\/div><div id=\"lyte_dhu9Yk7GlrQ\" data-src=\"https:\/\/i.ytimg.com\/vi\/dhu9Yk7GlrQ\/maxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">PHOTOKINA 2016: CANON EOS M5 and 5D MARK IV<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/dhu9Yk7GlrQ\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/dhu9Yk7GlrQ\/0.jpg\" alt=\"PHOTOKINA 2016: CANON EOS M5 and 5D MARK IV\" width=\"1280\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"http:\/\/www.adorama.com Marcin and the AdoramaTV team stop by the Canon booth at Photokina 2016. Take a look as they check out the EOS M5 and the Canon 5D MK IV. Related Products at Adorama: Canon EOS M5 Mirrorless Digital Camera Body, Black http:\/\/www.adorama.com\/icam5.html?utm_source=youtube&amp;utm_medium=social&amp;utm_content=video&amp;utm_campaign=PHOTOKINA2016CANONEOSM5and5DMARKIV Canon EOS 5D Mark IV Digital SLR Camera Body - USA Warranty http:\/\/www.adorama.com\/ica5dm4.html?utm_source=youtube&amp;utm_medium=social&amp;utm_content=video&amp;utm_campaign=PHOTOKINA2016CANONEOSM5and5DMARKIV\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:1280px;margin:5px;\"><\/div><\/p>\n<p>Meanwhile, Hasselblad is certainly not resting on its laurels, delivering a double- barreled barrage in the form of two new medium format mirrorless digital models.\u00a0 The H6D range includes the H6D-100c with a 100MP CMOS sensor option and the <a href=\"https:\/\/www.adorama.com\/hsh6d50c50mp.html\" target=\"_blank\">H6D-50c<\/a> with a 50MP CMOS sensor. Common features: A wider range of shutter speeds from 60 minutes to 1\/2000th of a second, an increased ISO range, and a faster shooting rate along with USB 3.0 Type-C connector that delivers exceptionally fast data transfer. The H6D-100c also provides 4K video capture, a high-definition rear touchscreen LCD, Wi-Fi as standard, and an HDMI connector for external monitors.<\/p>\n<div class=\"lyte-wrapper\" title=\"PHOTOKINA 2016: NIKON KEYMISSION and D3400\" style=\"width:1280px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_JrQjsMNlmdc\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/JrQjsMNlmdc\/maxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/JrQjsMNlmdc\" \/><meta itemprop=\"duration\" content=\"PT4M40S\" \/><meta itemprop=\"uploadDate\" content=\"2016-09-20T18:42:52Z\" \/><\/div><div id=\"lyte_JrQjsMNlmdc\" data-src=\"https:\/\/i.ytimg.com\/vi\/JrQjsMNlmdc\/maxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">PHOTOKINA 2016: NIKON KEYMISSION and D3400<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/JrQjsMNlmdc\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/JrQjsMNlmdc\/0.jpg\" alt=\"PHOTOKINA 2016: NIKON KEYMISSION and D3400\" width=\"1280\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"http:\/\/www.adorama.com Join Marcin and the AdoramaTV team at Photokina 2016 as they visit the Nikon booth to learn about all the new gear! Related Products at Adorama: Nikon KeyMission Cameras http:\/\/www.adorama.com\/g\/Nikon-KeyMission-360?utm_source=youtube&amp;utm_medium=social&amp;utm_content=video&amp;utm_campaign=PHOTOKINA2016NIKONKEYMISSIONandD3400 Nikon D3400 with 18-55 and 70-300mm Kit http:\/\/www.adorama.com\/inkd3400k2.html?utm_source=youtube&amp;utm_medium=social&amp;utm_content=video&amp;utm_campaign=PHOTOKINA2016NIKONKEYMISSIONandD3400\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:1280px;margin:5px;\"><\/div><\/p>\n<p>The new <a href=\"https:\/\/www.adorama.com\/hsx1d50c.html\" target=\"_blank\">Hasselblad X1D<\/a> is perhaps even more groundbreaking in terms of its form and function, and seemed to generate more buzz at the show among fans and journalists, possibly because it too was enticingly displayed in a locked glass case.\u00a0 Hasselblad claims the form factor of this 50MP mirrorless beauty was inspired by the brand\u2019s iconic V-system design that combines excellent ergonomics, compactness, and exceptional handling, creating \u201ca precision performance camera that can fit in the palm of your hand to honor the company\u2019s 75-yer heritage\u201d. The 50MP CMOS sensor is said to capture exquisite detail and vivid natural colors. A completely new family of dedicated autofocus lenses has been developed to support the X1D\u2019\u2019s optical quality and portability, offering a wide range of shutter speeds and full flash sync up to 1\/2000 sec. It weighs in a just 725g and includes HD video capture, Wi-Fi and built-in GPS, all in a robust, durable body that\u2019s dust and weather resistant for consistent performance even under adverse conditions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25646 size-large\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/09\/Sigma-85mm-f_1.4-DG-1024x683.jpg\" alt=\"sigma-85mm-f_1-4-dg\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/09\/Sigma-85mm-f_1.4-DG-1024x683.jpg 1024w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/09\/Sigma-85mm-f_1.4-DG-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>On the optical front, Sigma unveiled two impressive DG-series lenses, an 85mm f\/1.4 EX DG HSM lens with one SLD glass and one molded aspheric element aimed at performance-oriented portrait and sports shooters, and a new fast 12-24mm f\/2.8 wide zoom, both shown in Canon mount. Leica\u2019s rumored new Leica T and Leica M, Type 24- failed to materialize, but they did show a nifty (and very substantial) 50mm f\/1.4 Summilux mounted on their hefty, high-performance full-frame mirrorless Leica SL (Type 601) that challenges even the legendary 50mm f\/1.4 Summilux-M in terms of overall image quality\u2014a high bar indeed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25644 size-large\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/09\/Fuji-Instax-Hello-Kitty-1024x683.jpg\" alt=\"fuji-instax-hello-kitty\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/09\/Fuji-Instax-Hello-Kitty-1024x683.jpg 1024w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2016\/09\/Fuji-Instax-Hello-Kitty-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Finally, we just couldn\u2019t \u00a0help being charmed out of our socks by Fujifilm\u2019s popular Instax instant picture camera done up in pink Hello Kitty livery, which manages to transcend kitsch in its irrepressible little girl cuteness.<\/p>\n<hr \/>\n<p>cover photo:<a href=\"http:\/\/www.shutterstock.com\/gallery-54851p1.html?cr=00&amp;pl=edit-00\">Sorbis<\/a> \/ <a href=\"http:\/\/www.shutterstock.com\/editorial?cr=00&amp;pl=edit-00\">Shutterstock.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First-day coverage from the world&#8217;s leading trade fair for photo and video.<\/p>\n","protected":false},"author":165,"featured_media":25653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17815,4,3],"tags":[12710,13217,12694,13274,13272,13271,13270,277,13273],"class_list":["post-25642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-photo","category-trending","tag-nikon_photography_","tag-photokina","tag-12694","tag-canon-5d-mark-iv","tag-fuji-gfx","tag-fuji-instax-hello-kitty","tag-hasselblad-h6d","tag-nikon-277","tag-sigma-85mm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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