{"id":2698,"date":"2011-02-01T19:00:00","date_gmt":"2011-02-01T19:00:00","guid":{"rendered":"http:\/\/dev.wordpress\/?p=2698"},"modified":"2015-06-25T11:44:27","modified_gmt":"2015-06-25T11:44:27","slug":"shooting-the-switcheroo-catalog","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/shooting-the-switcheroo-catalog\/","title":{"rendered":"Shooting the Switcheroo Catalog"},"content":{"rendered":"<p>Los Angeles toy photographer Brian McCarty offers a hands-on look at photographing toy artwork on location in relatively tight quarters. See how Brian was able to create studio-quality results in less than studio-space conditions.<\/p>\n<p><a href=\"http:\/\/twitter.com\/share\">Tweet<\/a> <script src=\"http:\/\/platform.twitter.com\/widgets.js\" type=\"text\/javascript\"><\/script><\/p>\n<p>Guest Author: Brian McCarty<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_0.jpg\" \/><\/p>\n<p>What\u2019s in the bag?<br \/>\n\u2022 <a href=\"https:\/\/www.adorama.com\/pfld12ws.html\">Photoflex LiteDisc\u00ae: 12 inch white\/silver reflector<\/a><br \/>\n\u2022 <a href=\"https:\/\/www.adorama.com\/pflsb.html\">RockSteady Bag<\/a><br \/>\n\u2022 <a href=\"https:\/\/www.adorama.com\/pfsksf1502mb.html\">StarLite\u00ae: dual medium digital kit<\/a><br \/>\n\u2022 <a href=\"https:\/\/www.adorama.com\/pfskb.html\">StarLite\u00ae: small digital kit<\/a><\/p>\n<p>Setting up at the Switcheroo Workshop<\/p>\n<p>Fellow Los Angeles artists <a href=\"http:\/\/www.michellevaligura.com\" target=\"_blank\">Michelle Valigura<\/a> and <a href=\"http:\/\/www.amandavisell.com\" target=\"_blank\">Amanda Visell<\/a> are the creative geniuses behind <a href=\"http:\/\/www.myswitcheroo.com\" target=\"_blank\">Switcheroo Workshop<\/a>, a studio offering toy and ceramic pieces based upon original artwork. The characters they create are often ironic and always fun, featuring stylized personalities such as hobos, elephants, cowboys, and Indians.<\/p>\n<p>When Michelle and Amanda asked me to come in and do a catalog shoot of some of their new pieces, I thought it\u2019d make a good opportunity to demonstrate a 4-light, general-purpose setup that was good for reflective and non-reflective objects alike. The following lighting setup is designed to allow very fast shooting of a large volume of objects.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_1.jpg\" \/><\/p>\n<p>I invaded the Switcheroo studio with the following lighting gear:<\/p>\n<p>1 &#8211; StarLite\u00ae: dual medium digital kit (two light setup)<br \/>\n2 \u2013 StarLite\u00ae: small kits<br \/>\n2 \u2013 RockSteady\u00ae Bags<br \/>\n1 &#8211; <a href=\"https:\/\/www.adorama.com\/bm531228.html\">Roll of white seamless background paper <\/a><\/p>\n<p>I also brought four <a href=\"https:\/\/www.adorama.com\/pfsl500.html\">Photoflex\u00ae 500watt tungsten bulbs<\/a> for all four StarLite\u00ae lamp heads.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_2.jpg\" \/><\/p>\n<p>Wedging myself between Amanda and Michelle\u2019s workspaces, I took over a table and pushed it near a side of the studio. With Michelle\u2019s help and a little bit of gaffers tape, we secured the top edge of the 4-foot roll of white seamless paper high on the wall and unrolled enough for the roll to meet the other end of the table.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_3.jpg\" \/><\/p>\n<p>I cut the paper and folded the front edge as neatly as possible, securing the seamless to the table with two A-clamps. From there, it was just a matter of pulling the table away from the wall enough to get the curve of the paper how I wanted it.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_4.jpg\" \/><\/p>\n<p>The Lighting Strategy<\/p>\n<p>Next, it was time to set up the StarLite\u00ae lamp heads and SoftBoxes. When shooting reflective objects, the key is to place light sources in such a way that they help you sculpt highlights and shadows. With continuous lights, this task can be quick and efficient since it\u2019s easier to see what you\u2019re doing as you\u2019re doing it.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_5.jpg\" \/><\/p>\n<p>For the purposes of this shoot, I first opted to place the two small SilverDome\u00ae SoftBoxes on either side to primarily light the background. Because of the angle I set them at, they also spilled enough into the subject area to provide a slight edge light. Next, I positioned a medium SilverDome\u00ae almost directly overhead. It not only acted as a soft key light, but also as the main source for reflected highlights on the ceramic pieces.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_6.jpg\" \/><\/p>\n<p>I then positioned the final medium SilverDome\u00ae at a 3\/4 angle to the right of the set to provide soft, directional light. It would also help to create reflective highlights. [figure 6]<\/p>\n<p>Camera Settings<\/p>\n<p>At this point, I was ready to start shooting. I mounted my Canon\u00ae 5D with a EF50mm f\/1.4 USM lens to a tripod and dialed in the following settings:<\/p>\n<p>\u2022 Exposure Mode: Manual<br \/>\n\u2022 Aperture: f\/8<br \/>\n\u2022 Shutter Speed: 1\/25th of a second<br \/>\n\u2022 ISO: 100<br \/>\n\u2022 White Balance: Tungsten (3200\u00b0 K)<br \/>\n\u2022 Focal length: 50mm<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_7.jpg\" \/><\/p>\n<p>Controlling Contrast<\/p>\n<p>I left the left side of the set open intentionally to create a relatively darker area in the objects I was shooting. This area, void of light, would essentially help to create a good level of contrast. Had I added another medium softbox to the left, it would have flattened everything out.<\/p>\n<p>But for some pieces, like the two-headed sheep below I used a 12 inch LiteDisc\u00ae reflector (above) to lessen the contrast somewhat.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_8.jpg\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_9.jpg\" \/><\/p>\n<p>The Breakdown of Lights<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_10.jpg\" \/><\/p>\n<p>This same lighting setup worked well for flat objects also. To get a sense of what each light was doing, I took a few shots, each with individual lights on. This result was taken with just the front medium SilverDome\u00ae on.<\/p>\n<p>Below, you can see the result with just the top medium softbox on, and then with this light off and the others on.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_11.jpg\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_12.jpg\" \/><\/p>\n<p>And here&#8217;s the result with all of the lights turned on.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_13.jpg\" \/><\/p>\n<p>Minimizing Reflections<\/p>\n<p>For a few flat objects, the overhead light reflected too much of a highlight:<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_14.jpg\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_15.jpg\" \/><\/p>\n<p>To control this, I used a piece of black plastic to selectively cover areas of the softbox and control the reflection. Commercial photographers would refer to this object as a \u201cgobo\u201d (\u201cgo-between\u201d), but either way it does the job.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_16.jpg\" \/><\/p>\n<p>As you can see, the gobo really helped to minimize the reflection and render the overall textures better.<\/p>\n<p>Once you have a basic lighting setup like this in place, you can shoot a lot of pieces very quickly and it&#8217;s easy to make minor modifications to suit a particular piece.<\/p>\n<p>Additional Shots<\/p>\n<p>Here are some other results from this shoot:<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_17.jpg\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_18.jpg\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article12874_19.jpg\" \/><\/p>\n<p>Hopefully I have demonstrated a really simple lighting setup that can give great results, even when there is a high volume of products to shoot. What is so awesome about using a constant light source like the StarLite\u00ae is that you can see exactly what the result is going to look like before you shoot. This is especially helpful when you are trying to reduce the glare from reflective surfaces or objects.<\/p>\n<p>But, by no means is this the only way! Though shooting products may be work in the sense that it is a job, the fun is experimenting with new lighting setups and situations. Don&#8217;t be afraid to experiment, play with your light, and above all, have fun!\n<\/p>\n<hr \/>\n<p>\nWorking with toys for over 15 years, Brian McCarty\u2019s unique and innovative vision has attracted a huge international following. After working in-house for companies such as Mattel, McCarty founded his own studio and made it a focal point for artistic and commercial collaboration with others from the Art-Toy world. His commercial photography roster has grown to include pop-culture clients such as Rockstar Games, MTV, and Cartoon Network.<\/p>\n<p>Written and photographed by Brian McCarty. To see more of Brian&#8217;s work, visit: www.mccartyphotoworks.com<\/p>\n<p>Special thanks to Michelle Valigura (www.michellevaligura.com), Amanda Visell (www.amandavisell.com) and the Switcheroo Workshop (www.myswitcheroo.com)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Angeles toy photographer Brian McCarty offers a hands-on look at photographing toy artwork on location in relatively tight quarters. See how Brian was able to create studio-quality results in less than &#8230;<\/p>\n","protected":false},"author":165,"featured_media":16683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,639,17770,17780,652],"tags":[981,853],"class_list":["post-2698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gear","category-how-to","category-photography","category-photography-tips","category-gear-652","tag-lighting-technique-981","tag-studio-lighting-853"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shooting the Switcheroo Catalog | Expert photography blogs, tip, techniques, camera reviews - Adorama Learning Center<\/title>\n<meta name=\"description\" content=\"Los Angeles toy photographer Brian McCarty offers a hands-on look at photographing toy artwork on location in relatively tight quarters. 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