{"id":27899,"date":"2016-12-08T13:47:46","date_gmt":"2016-12-08T18:47:46","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=27899"},"modified":"2017-01-10T17:25:32","modified_gmt":"2017-01-10T22:25:32","slug":"6-visual-trends-predicted-for-2017","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/6-visual-trends-predicted-for-2017\/","title":{"rendered":"6 Visual Trends Predicted for 2017"},"content":{"rendered":"

Getty Images has released their visual trends report, Creative in Focus<\/a>, outlining 6 trends for photography and images that “will define 2017.” \u00a0Providing insight\u00a0into the future of photography, the report comes complete with essays and profiles of emerging talent and is a must-read for every photographer and visual communicator.<\/p>\n

The data-driven predictions define next year’s creative trends based on research that Getty Images is able to garner from, among other things, the roughly one billion image searches they get on their site per year. \u00a0The research into what visual trends will shape visual communication reveals a dynamic marketing landscape that strives to separate “genuine trends from passing fads.”<\/p>\n

Here are Getty’s visual trends predictions for 2017:<\/em><\/p>\n

\"Visual
Virtual Reality and 360-degree photography are examples of the “virtuality” trend that is predicted to be a prevalent theme in 207. Shutterstock\/Dudarev Mikhail<\/figcaption><\/figure>\n

Virtuality <\/strong><\/p>\n

According to Getty’s report, the virtuality trend got its start in the first person story-telling experience of Instagram and Snapchat. The idea was to give users “the ability to experience life in someone else’s shoes.” With the development of VR and 360\u00b0, this virtuality trend goes even farther, allowing viewers to go beyond being passive spectators, to fully interacting in and creating their own virtual experiences, making that experience their own.<\/p>\n

\"Visual
A predicted trend for 2017 is “color surge,” which includes using unapologetically bold color combinations that break with tradition in favor of impact. Shutterstock\/YuriyZhuravov<\/figcaption><\/figure>\n

Color Surge <\/strong><\/p>\n

Shifting away from the vintage and faded photo filters so popular in the early days of Instagram, image makers are trending more towards bold, unconventional color combinations. According to the report, “unusual color combinations can immediately ignite interest and excitement in a campaign.” Image makers looking to make a lasting impact should be willing to play with strong color combinations, “whether they are overwhelmingly beautiful\u00a0or exquisitely ugly,”\u00a0the report explains that it has the potential to make a more powerful impact.<\/p>\n

\"Visual
A heated political climate in an election year and a\u00a0rise in youth activism has helped create a trend towards “unfiltered” imagery with a documentary style, according to Getty Images. Shutterstock\/Dark Moon Pictures<\/figcaption><\/figure>\n

Unfiltered <\/strong><\/p>\n

A move toward a documentary aesthetic is more appealing to discerning millennials,\u00a0who according to the trends report, “make up a quarter of the population and represent $200 billion in annual buying power.” This move towards raw, “less glossy” marketing is a reflection of a turbulent time in history marked by youth protest and the rise of the “activist\u00a0consumer,” who aligns him\/herself with brands that reflect their own values.<\/p>\n

\"Visual
More than ever before we are seeing images of the strong “gritty woman” and this trend will continue to grow stronger in 2017, according to Getty Images. Shutterstock\/Dewald Kirsten<\/figcaption><\/figure>\n

Gritty Woman<\/strong><\/p>\n

Media has begun to retire the archetype of the “passive seductress” and instead is celebrating and identifying women as strong, “gritty,” “ferocious” and “unstoppable.” The new messages we are seeing in ad campaigns (even for traditionally feminine industries) showcase women who aren’t afraid to have muscle, bleed, and as the report quotes, ‘live fearless’ to achieve athletic goals like true warriors.<\/p>\n

\"Visual
Social media users have managed to create a “global neighborhood” trend which means that image makers should start focusing on the borderless consumer. Eugenio Marongiu \/ Shutterstock.com<\/figcaption><\/figure>\n

Global Neighborhood <\/strong><\/p>\n

According to the report, “As of January 2016, a record 2.3 billion people are active social media users (that’s 31% of the world’s population).” \u00a0What that translates to is that we have access to share ideas and inspiration with our global network more than ever before. \u00a0This creates a dynamic, multicultural\u00a0market demographic with consumers who might live, for example, in the U.S., but take fashion or style tips from a YouTuber in Brazil. \u00a0 The visual trend should speak to this global and “borderless” consumer, without making assumptions that their location defines who they are.<\/p>\n

\"Visual
Another visual trend for 2017 \u00a0is “new naivety,” which includes a focus on being more relatable than on-brand, according to Getty Images. Shutterstock\/Yulia Mayorova<\/figcaption><\/figure>\n

New Naivety\u00a0<\/strong><\/p>\n

The move here is away from “overly curated,” to “real,” “raw” and even “funny.” In a media world where interactions occur over spontaneous apps like Instagram and Tumblr, consumers don’t want to be bothered with overly cultivated personas. These apps have used a “natural, fun and loose approach,” which is where ad campaigns are heading, too. \u00a0While this approach may not always be “on brand,” it will be relatable to the way people are currently expressing themselves on their own social platforms.<\/p>\n

According to Getty, when it comes to these visual trends predictions, “it’s not magic – it’s data.” Getty explains that the trends don’t live independently from one another but rather inform one another and are often an evolution of the same trends year to year. \u00a0It will certainly be interesting to see how we continue to consume and create images in the coming year, and what new trends will reveal themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"

Getty images has released their visual trends report for photography, Creative in Focus, outlining 6 visual trends that “will define 2017.”<\/p>\n","protected":false},"author":165,"featured_media":27902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,17770,17780,3],"tags":[13724,13722,13725,13723,13721],"class_list":["post-27899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo","category-photography","category-photography-tips","category-trending","tag-cultural-trends","tag-getty-images","tag-trend-indicators","tag-visual-trend-predictions","tag-visual-trends"],"acf":[],"yoast_head":"\n6 Visual Trends Predicted for 2017 - Adorama<\/title>\n<meta name=\"description\" content=\"Getty Images has released their visual trends report, Creative in Focus, outlining 6 trends for photography and images that "will define 2017."\" \/>\n<meta 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