{"id":29013,"date":"2017-04-20T17:59:24","date_gmt":"2017-04-20T21:59:24","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=29013"},"modified":"2017-04-20T17:59:24","modified_gmt":"2017-04-20T21:59:24","slug":"six-ways-to-grow-your-skills-and-your-business","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/six-ways-to-grow-your-skills-and-your-business\/","title":{"rendered":"Six Ways to Grow Your Skills and Your Business"},"content":{"rendered":"<p>I was sitting at a caf\u00e9 in Cape Town, South Africa. Joining me was an aspiring photographer who\u2019d watched several dozen of my videos on YouTube. We\u2019d agreed to meet and chat about photography and enjoy a strong African coffee.<\/p>\n<p>\u201cHow do I take my photography to the next level?\u201d he asked.<\/p>\n<p>\u201cDo you mean your photographs or your business?\u201d I replied.<\/p>\n<p>He thought for a few seconds, \u201cBoth, I guess. I just want to get to that next place. What should I do?\u201d<\/p>\n<p>He looked at me as if I had a secret, some special trick that would open new doors to creativity and business opportunities.<\/p>\n<p>I took a sip of my coffee and told him that unfortunately, there is no such trick. There is no <em>one<\/em> thing. We talked for a couple of hours and I told him the things that have worked for me over the years.<\/p>\n<p>As we were leaving the caf\u00e9, he said, \u201cYou should write all of this down.\u201d<\/p>\n<p>I thought that was good advice, and so I wrote this article. Here are six things that have worked wonders for me. I think they\u2019ll do the same for you.<\/p>\n<h3>Number 1: Jump Start Your Brain<\/h3>\n<p>In the early 90\u2019s I read a book that changed the way I think, it\u2019s called <a href=\"http:\/\/www.goodreads.com\/book\/show\/670549.Jump_Start_Your_Brain\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Jump Start Your Brain<\/em><\/a> by Doug Hall. I learned that the best way to be creative is to fill your brain with lots of stimuli. It also helps to dabble in several different disciplines, just too keep the creative juices flowing. There are a lot of different things you can do, but I believe one of them is critically important.<\/p>\n<h4>Read<\/h4>\n<p>Read a lot. Reading is good for your brain and your creativity. I read about 2 hours every day (I love my Kindle). It doesn\u2019t really matter <em>what<\/em> you read, just read. You\u2019ll begin to get new ideas, see the world differently, make new associations, find new insights, and broaden your horizons.<\/p>\n<p>If you just don\u2019t know where to start, head over to Goodreads. You\u2019ll find lot of suggestions by people who love books. If you want to see what I\u2019m reading, <a href=\"https:\/\/www.goodreads.com\/user\/show\/42821900-mark-wallace\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>.<\/p>\n<h4>Learn the Process<\/h4>\n<p>Enjoy other forms of art; painting, film, theater, sculpture. Visit your local museums and galleries. Learn <em>why<\/em> artists created their works. Try to learn as much as possible about their creative process. This will help you define your own process and create work that speaks from your point of view.<\/p>\n<figure id=\"attachment_31891\" aria-describedby=\"caption-attachment-31891\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/M1001041.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31891\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/M1001041.jpg\" alt=\"\" width=\"1024\" height=\"684\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/M1001041.jpg 1024w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/M1001041-300x200.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-31891\" class=\"wp-caption-text\">A crowd at The Louvre museum in Paris, France taking pictures of Leonardo da Vinci&#8217;s Mona Lisa.<\/figcaption><\/figure>\n<p>In addition to seeing work in museums and galleries, there are some great documentaries on Netflix and iTunes that pull back the curtain on creativity. Here are just a few:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.imdb.com\/title\/tt0328962\" target=\"_blank\" rel=\"noopener noreferrer\">Comedian, Jerry Seinfeld<\/a><\/li>\n<li><a href=\"http:\/\/www.imdb.com\/title\/tt1772925\" target=\"_blank\" rel=\"noopener noreferrer\">Jiro Dreams of Sushi<\/a><\/li>\n<li><a href=\"http:\/\/www.imdb.com\/title\/tt1331115\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pianomania<\/a><\/li>\n<li><a href=\"http:\/\/www.imdb.com\/title\/tt2204371\/\" target=\"_blank\" rel=\"noopener noreferrer\">Somm<\/a><\/li>\n<li><a href=\"http:\/\/longwayround.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Long Way Round<\/a><\/li>\n<\/ul>\n<p>What do all of these documentaries have in common? They show how very successful people create. It doesn\u2019t really matter if you\u2019re making the best sushi in the world, the funniest stand-up routine, tuning a piano for Alfred Brendel, passing the sommelier\u2019s exam, or riding a motorcycle around the world \u2013 all of these things take passion, dedication, discipline, and years of hard work. All things we need to be better photographers and run successful businesses.<\/p>\n<h3>Number Two: Shoot Personal Work<\/h3>\n<p>This is <em>your<\/em> time. It\u2019s important that when you shoot personal work that you keep it all about you. Don\u2019t tell the model she\u2019ll get great images for her portfolio, don\u2019t promise a client great work if they allow you to do your own thing. Those things may happen, but don\u2019t expect it.<\/p>\n<p>Keeping your personal work personal means that you free yourself from the expectations of success. You\u2019re giving yourself permission to fail, and you need that. You need time to try new things, even if they don\u2019t work out.<\/p>\n<h4>It\u2019s Your Playground<\/h4>\n<p>One of my favorite images came from a session of personal work. I\u2019d seen some abstract paintings where the artists had painted clothes made of water. The painter was playing with textures and shapes and I wondered if I could do something similar with my photography.<\/p>\n<p>I got every kind of texture I could think of; fabrics, metals, leaves, mud\u2026 Anything was fair game. The first shoot was a miserable failure, but when I looked at the images I noticed that a window screen that I\u2019d used as a background looked pretty interesting. I scheduled a new shoot and, after a few experiments, found something that worked.<\/p>\n<figure id=\"attachment_31882\" aria-describedby=\"caption-attachment-31882\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/WQ2U0902-Edit.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31882\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/WQ2U0902-Edit.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/WQ2U0902-Edit.jpg 1024w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/WQ2U0902-Edit-300x200.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-31882\" class=\"wp-caption-text\">Gwen in Metal. Copyright 2013 Mark Wallace.<\/figcaption><\/figure>\n<h4>It\u2019s Your Safe Place<\/h4>\n<p>Shooting for yourself allows for lots of trial and error. You can fail with reckless abandon and it\u2019s OK. This is your safe place, the perfect spot to learn new things. Avoid trying something totally new with a paying client. It\u2019s better to do a few tests on your own time and make all your mistakes in private. You\u2019ll figure out all the pitfalls and be ready for that big assignment when it arrives.<\/p>\n<h4>Schedule It<\/h4>\n<p>Make personal work a regular part of your routine. For years I saved every Friday for trying new things. These sessions led to hundreds of the videos that I made over the years. One hour of real world practice is worth 10 hours of watching tutorials on YouTube. Get out there \u2013 shoot!<\/p>\n<figure id=\"attachment_31885\" aria-describedby=\"caption-attachment-31885\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/WQ2U1431.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31885\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/WQ2U1431.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/WQ2U1431.jpg 1024w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/WQ2U1431-300x169.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/WQ2U1431-825x465.jpg 825w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-31885\" class=\"wp-caption-text\">Another image created during my Friday shoot days.<\/figcaption><\/figure>\n<h3>Number Three: Get Connected<\/h3>\n<p>Working with other photographers will help you learn, but it will also help you build your business. Join a local photography club and stay active. Offer to teach a workshop for the club, check the club listings for opportunities to assist, or just enjoy a good cup of coffee with new friends.<\/p>\n<p>As your network becomes stronger you\u2019ll find yourself filling in for other photographers when they can\u2019t make it to a shoot, or when they are offered a job that\u2019s outside of their specialty but perfect for you. Your fellow photographers will appreciate it when you do the same for them. Everyone wins!<\/p>\n<h3>Number Four: Build a Consistent Brand<\/h3>\n<p>Nothing says, \u201cI\u2019m an amateur!\u201d like a website that\u2019s hosted on Blogspot or some other free domain. Spend the money and get a domain name.<\/p>\n<p>Don\u2019t fret, getting your own domain is not difficult. If this is something you\u2019re not comfortable doing, then hire someone to do it for you. <a href=\"https:\/\/www.livebooks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">liveBooks<\/a> or <a href=\"https:\/\/www.squarespace.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SquareSpace<\/a> are good places to start.<\/p>\n<p>Once you have a domain make sure you use the same name for all of your branding. Use the same domain for email. Make sure your FaceBook page matches the name of your website. The same goes for twitter, Instagram, and all of your other social feeds.<\/p>\n<p>I know it sounds obvious, but I\u2019m still amazed by the number of people who have one name on their website and a different name on FaceBook and a totally different name in email. Don\u2019t confuse your clients. Get one name and stick to it.<\/p>\n<h3>Number Five: Measure Everything<\/h3>\n<p>Your business needs to be profitable. To do this you have to know what\u2019s working and what\u2019s costing you money. Keep records of everything and then do regular analysis to stay on track.<\/p>\n<h4>Social Media<\/h4>\n<p>Use Google Analytics and other tools to track everything. Facebook, twitter, and Instagram all have tracking tools for business accounts. Use this data to learn about your customers and what campaigns are working, and which are not.<\/p>\n<h4>Financial Data<\/h4>\n<p>It\u2019s a good idea to hire an accountant to help with your finances; invoicing, taxes, budgeting, and analysis. A good accountant will keep you honest and show you where you can save. Most importantly they will show you what is <em>not<\/em> working and help you avoid big mistakes down the road.<\/p>\n<p>Use your financial data to make sure you&#8217;re charging enough, plan for future purchases, and prune areas of your business that aren\u2019t profitable.<\/p>\n<h4>Putting it Together<\/h4>\n<p>Perhaps you\u2019re spending 100 hours on family portraits for a $100 profit, but your senior portraits are making $500 in just 10 hours. Using your data, you can either increase prices for family portraits or stop shooting them altogether. If you combine your financial data with your customer data you may learn that your family portraits are leading to your senior portraits, therefore an increase in family portrait advertising may help both revenue streams.<\/p>\n<p>Once you make a decision, let\u2019s say you\u2019ve launched a family portrait ad campaign on Facebook, use the data to see if the investment was worth it. You won\u2019t know what\u2019s working unless you track everything.<\/p>\n<h3>Number Six: Print More<\/h3>\n<p>You will sell more prints to your customers if you have a studio full of samples. Print large beautiful prints and hang them on your walls. Make metal prints, canvas prints, photo books, and more. Show these to your clients when they are reviewing their images.<\/p>\n<p>This is one of the easiest ways to increase your profits. I\u2019ve known photographers double or triple their sales by doing nothing more than having samples for clients. It works.<\/p>\n<h3>The Next Level<\/h3>\n<p>None of these things are incredibly difficult. It boils down to the same old advice: invest in yourself, practice your craft, network with colleagues, and advertise. It will take time and a lot of discipline, and if you\u2019re consistent you\u2019ll see your business and skills grow. You\u2019ll get to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are six things that have worked wonders for me. I think they\u2019ll do the same for you.<\/p>\n","protected":false},"author":178,"featured_media":31881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17690,10714,10715],"tags":[1825,12331],"class_list":["post-29013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-features","category-photo-features","tag-mark-wallace-1825","tag-pro-photo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Six Ways to Grow Your Skills and Your Business - Adorama<\/title>\n<meta name=\"description\" content=\"Here are six things that have worked wonders for me. 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