{"id":30213,"date":"2017-02-16T10:32:51","date_gmt":"2017-02-16T15:32:51","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=30213"},"modified":"2017-02-16T10:32:51","modified_gmt":"2017-02-16T15:32:51","slug":"a-new-fashion-week-perspective-with-the-sony-a7rii","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/a-new-fashion-week-perspective-with-the-sony-a7rii\/","title":{"rendered":"A New Fashion Week Perspective with the Sony A7RII"},"content":{"rendered":"<p>A couple of years ago I wrote a post about how fashion week was starting and I wanted to go into that new season with a \u201cnew perspective\u201d \u2014 figure out a way to cover the weeks and the month in a fresh new way that I hadn\u2019t before. Whether or not I succeeded is subjective. Did the focus for the photos change? Yes. did the opportunities on what to cover change? Not really. Then it became a habit; every season, \u00a0it was imperative that I find some new angle or way to approach my coverage.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC04923@2x.jpg\" alt=\"DSC04923@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC04548@2x.jpg\" alt=\"DSC04548@2x\" \/><\/p>\n<p>To be honest, I don\u2019t know what I was chasing, except that maybe if I kept trying to do something different, people would notice. I can say\u00a0with some confidence that people noticed &#8211; \u00a0for reasons that have nothing to do with me trying to do something different. Because really, there is no such thing as different &#8211; just other. \u00a0Instead of doing what many people are doing, let\u2019s do this\u00a0<em>other\u00a0<\/em>thing. For the yellow brick road leading through New York Fashion Week, the\u00a0<em>other\u00a0<\/em>thing for me is being relatively invisible. \u00a0I spend much of the week behind the doors of Carolina Herrera, documenting the legendary designer putting finishing touches on their latest collection as supermodels filter in and out for fittings. I\u2019ve been doing that\u00a0<em>other\u00a0<\/em>thing for the past four seasons, and the only thing different about it is that 90% of the best work that I create for New York Fashion Week are images that I\u2019m not allowed to share. Some people would call that a paradox.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC04767@2x.jpg\" alt=\"DSC04767@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC04461@2x.jpg\" alt=\"DSC04461@2x\" \/><\/p>\n<p>Less paradoxical is the fact that on the last day of Fashion Week in Paris back in September, my trusty Sony A99 finally crashed after barrelling through some 200,000 frames. I took it to get serviced three times in the past 6 months and was in danger of starting the season without an ace camera. \u00a0 It was at this time that\u00a0<a href=\"https:\/\/www.adorama.com\/\" target=\"_blank\">Adorama<\/a> randomly reached out to me via email about three days before the start of fashion week, informing me that they were partnering with Sony and had seen my work &#8211; and wondered if I\u2019d be interested in shooting the season on an <a href=\"https:\/\/www.adorama.com\/isoa7r2.html\">A7RII<\/a>. Like an angel falling out of the sky and crashing through the roof of my flat and into middle of life, they gifted me the thing, plus two superior lenses \u2014 the <a href=\"https:\/\/www.adorama.com\/iso8514gm.html\">85mm\/f1.4 G Master<\/a> and the <a href=\"https:\/\/www.adorama.com\/iso3514z.html\">35mm\/f1.4 Zeiss<\/a>, along with a battery grip and a flash to essentially replicate my main setup with the A99. (I would later buy the <a href=\"https:\/\/www.adorama.com\/zilh252t.html\">25mm\/f2 Zeiss<\/a> on my own to round out my usual coverage.) Ironically, I had purchased the A99 predecessor from a competing store back in January, but it never arrived as it was back ordered. After four days shooting with the Sony A7RII, I\u00a0canceled that pending order. I had a lot of thoughts about the mirrorless system before all of this happened, but I\u2019ll write about that another day. For now, here\u2019s a look back at New York Fashion Week, all images shot on the newest addition to the family. And if you\u2019re wondering about my original wonder tank of an A99, well, it just came back from repair &#8211; today.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC01990@2x.jpg\" alt=\"DSC01990@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC04370@2x.jpg\" alt=\"DSC04370@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC04394@2x.jpg\" alt=\"DSC04394@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC03795@2x.jpg\" alt=\"DSC03795@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC04028@2x.jpg\" alt=\"DSC04028@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC02841@2x.jpg\" alt=\"DSC02841@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC02889@2x.jpg\" alt=\"DSC02889@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC00468@2x.jpg\" alt=\"DSC00468@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC04736@2x.jpg\" alt=\"DSC04736@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC04610@2x.jpg\" alt=\"DSC04610@2x\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/lordashbury.com\/wp-content\/uploads\/2017\/02\/DSC04209@2x.jpg\" alt=\"DSC04209@2x\" \/><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Article written by Simbarashe Che. To Learn More about Simbarashe click <a href=\"http:\/\/simbarashe.com\/\">here.<\/a>\u00a0This article first appeared on the Lord Ashbury <a href=\"http:\/\/lordashbury.com\/\">blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A couple of years ago I wrote a post about how fashion week was starting and I wanted to go into that new season with a \u201cnew perspective\u201d \u2014 figure out a way to cover the weeks and the month in a fresh new way that I hadn\u2019t before. Whether or not I succeeded is [&hellip;]<\/p>\n","protected":false},"author":165,"featured_media":30217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10714,10715,17770,17780],"tags":[14218,2302,2324,13942,14216,14214,14215,10726,14217,689],"class_list":["post-30213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-photo-features","category-photography","category-photography-tips","tag-85mm-g-master","tag-fashion-photography-2302","tag-fashion-week-2324","tag-fashionweek2017","tag-lord-ashbury","tag-nyfw","tag-nyfw2017","tag-sony-a7rii","tag-sony-a99","tag-street-photography-689"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A New Fashion Week Perspective with the Sony A7RII - Adorama<\/title>\n<meta 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