{"id":31715,"date":"2017-04-06T00:00:09","date_gmt":"2017-04-06T04:00:09","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=31715"},"modified":"2017-04-05T13:55:45","modified_gmt":"2017-04-05T17:55:45","slug":"canon-releases-the-ef-s-35mm-f2-8-is-stm-with-built-in-illumination","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/canon-releases-the-ef-s-35mm-f2-8-is-stm-with-built-in-illumination\/","title":{"rendered":"Canon Releases the EF-S 35mm F\/2.8 IS STM with Built-In Illumination"},"content":{"rendered":"<p>After months of rumors, Canon has finally announced a new Macro lens with built-in lighting. Designed for APS-C DSLR cameras, the <a href=\"https:\/\/www.adorama.com\/ca3528is.html\">EF-S 35mm f\/2.8 Macro IS STM<\/a> will illuminate your macro photography subjects with impressive detail thanks to built-in Macro Lites.\u00a0 Both Macro Lites on the front of the lens can be used simultaneously for a full-light effect, or each one on their own for more defined illumination.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31730\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_1a.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_1a.jpg 400w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_1a-150x150.jpg 150w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_1a-300x300.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_1a-256x256.jpg 256w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31731\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_2a.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_2a.jpg 400w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_2a-150x150.jpg 150w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_2a-300x300.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_2a-256x256.jpg 256w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Capable of shooting up to life-size magnification, photographers can use this lens to capture impressive details of the smallest subjects (insects, flowers, still life).\u00a0 The bright aperture of f\/2.8 will let in a lot of light and render beautiful depth of field effects.\u00a0 On a full-frame camera the 35mm standard angle of view renders an equivalent of 56mm.\u00a0 Weighing in at less than half a pound, the EF-S 35mm is great lens you can carry around for quick snapshots and street photography.<\/p>\n<p>Adorama\u2019s Daniel Norton had a chance to take EF-S 35 mm f\/2.8Macro for a spin with some great results:<\/p>\n<div class=\"gallery\"><div id=\"slickGallery\" class=\"tn-block-slider-wrap\"><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7107.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7107.jpg\" title=\"Photo by Daniel Norton\"><div class=\"caption\">Photo by Daniel Norton<\/div><\/div><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7150.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7150.jpg\" title=\"Photo by Daniel Norton\"><div class=\"caption\">Photo by Daniel Norton<\/div><\/div><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7096.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7096.jpg\" title=\"Photo by Daniel Norton\"><div class=\"caption\">Photo by Daniel Norton<\/div><\/div><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7084.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7084.jpg\" title=\"Photo by Daniel Norton\"><div class=\"caption\">Photo by Daniel Norton<\/div><\/div><\/div><div id=\"slickGallery-nav\" class=\"tn-block-slider-wrap\"><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7107.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7107.jpg\" title=\"Photo by Daniel Norton\"><div class=\"caption\">Photo by Daniel Norton<\/div><\/div><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7150.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7150.jpg\" title=\"Photo by Daniel Norton\"><div class=\"caption\">Photo by Daniel Norton<\/div><\/div><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7096.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7096.jpg\" title=\"Photo by Daniel Norton\"><div class=\"caption\">Photo by Daniel Norton<\/div><\/div><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7084.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/IMG_7084.jpg\" title=\"Photo by Daniel Norton\"><div class=\"caption\">Photo by Daniel Norton<\/div><\/div><\/div><\/div><script>\r\n\t\t\tjQuery(document).ready(function() {\r\n\t\t\t\tvar prev_arrow = \"<div class=\\\"tn-slider-prev tn-slider-nav\\\"><i class=\\\"fa fa-angle-double-left\\\"><\/i><\/div>\",\r\n\t\t\t\t\tnext_arrow = \"<div class=\\\"tn-slider-next tn-slider-nav\\\"><i class=\\\"fa fa-angle-double-right\\\"><\/i><\/div>\";\r\n\r\n\t\t\t\tjQuery('#slickGallery').slick({\r\n\t\t\t\t\tslidesToShow: 1,\r\n\t\t\t\t\tslidesToScroll: 1,\r\n\t\t\t\t\tarrows: true,\r\n\t\t\t\t\tprevArrow: prev_arrow,\r\n\t\t\t\t\tnextArrow: next_arrow,\r\n\t\t\t\t\tasNavFor: '#slickGallery-nav',\r\n\t\t\t\t\tadaptiveHeight: true\r\n\t\t\t\t});\r\n\t\t\t\tjQuery('#slickGallery-nav').slick({\r\n\t\t\t\t\tslidesToShow: 3,\r\n\t\t\t\t\tslidesToScroll: 1,\r\n\t\t\t\t\tarrows: true,\r\n\t\t\t\t\tprevArrow: prev_arrow,\r\n\t\t\t\t\tnextArrow: next_arrow,\r\n\t\t\t\t\tasNavFor: '#slickGallery',\r\n\t\t\t\t\tcenterMode: true,\r\n\t\t\t\t\tfocusOnSelect: true,\r\n\t\t\t\t\tadaptiveHeight: true\r\n\t\t\t\t});\r\n\t\t\t});\r\n\t\t\t<\/script>\r\n\t\t\t<style>\r\n\t\t\t\t#slickGallery-nav .caption {\r\n\t\t\t\t\tdisplay:none;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .caption {\r\n\t\t\t\t\tposition:absolute;\r\n\t\t\t\t\tbottom:0;\r\n\t\t\t\t\tleft:0;\r\n\t\t\t\t\tright:0;\r\n\t\t\t\t\tdisplay:block;\r\n\t\t\t\t\tcolor:#fff;\r\n\t\t\t\t\tpadding:4px 0 0 10px;\r\n\t\t\t\t\topacity:0;\r\n\t\t\t\t\t-webkit-transition:all .3s ease-in;\r\n\t\t\t\t\t-moz-transition:all .3s ease-in;\r\n\t\t\t\t\ttransition:all .3s ease-in;\r\n\t\t\t\t\tbackground: -webkit-gradient(linear,left top,left bottom,color-stop(0%,rgba(0,0,0,0)),color-stop(100%,rgba(0,0,0,0.8)));\r\n\t\t\t\t\tbackground: -webkit-linear-gradient(top,rgba(0,0,0,0) 0%,rgba(0,0,0,0.8) 100%);\r\n\t\t\t\t\tbackground: -o-linear-gradient(top,rgba(0,0,0,0) 0%,rgba(0,0,0,0.8) 100%);\r\n\t\t\t\t\tbackground: -ms-linear-gradient(top,rgba(0,0,0,0) 0%,rgba(0,0,0,0.8) 100%);\r\n\t\t\t\t\tbackground: linear-gradient(to bottom,rgba(0,0,0,0) 0%,rgba(0,0,0,0.8) 100%);\r\n\t\t\t\t\ttext-align:left;\r\n\t\t\t\t\tword-wrap:break-word;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .slick-slide {\r\n\t\t\t\t\tposition:relative;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .slick-slide:hover .caption {\r\n\t\t\t\t\topacity:0.7;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .slick-slide img,\r\n\t\t\t\t#slickGallery-nav .slick-slide img {\r\n\t\t\t\t\tmargin:0 auto;\r\n\t\t\t\t\tmax-height:600px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery-nav .slick-slide img {\r\n\t\t\t\t\tmax-height:200px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery-nav {\r\n\t\t\t\t\twidth:70%;\r\n\t\t\t\t\tmargin:0 auto;\r\n\t\t\t\t\tpadding:2em 0;\r\n\t\t\t\t\ttext-align:center;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery-nav .tn-slider-prev {\r\n\t\t\t\t\tleft: -88px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .tn-slider-prev {\r\n\t\t\t\t    left: 40px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery-nav .tn-slider-next {\r\n\t\t\t\t\tright: -88px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .tn-slider-next {\r\n\t\t\t\t    right: 40px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery {\r\n\t\t\t\t\tborder-bottom:6px solid #000;\r\n\t\t\t\t\ttext-align:center;\r\n\t\t\t\t}\r\n\t\t\t\t.gallery {\r\n\t\t\t\t\tbackground:#222;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery-nav .slick-slide {\r\n\t\t\t\t\tmargin:0 6px;\r\n\t\t\t\t\tcursor:pointer;\r\n\t\t\t\t}\r\n\t\t\t<\/style>\r\n\t\t\t\n<p>The prime focal length (35mm equivalent of 56mm) is perfect for small subjects that you want to capture in high image quality.\u00a0 And with the featured Hybrid IS (Shake Correction Function) the EF-S 35mm will minimize blurring from movements while taking handheld photos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31732\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_3a.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_3a.jpg 400w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_3a-150x150.jpg 150w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_3a-300x300.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/efs35_f2.8_macro_3a-256x256.jpg 256w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Features \u00a0of Canon\u2019s EF-S 35mm f\/2.8 Macro IS STM Lens<\/p>\n<ul>\n<li>EF-S Series Macro Lens with Built-in Macro Lite<\/li>\n<li>Bright f\/2.8 Aperture and 35mm* Standard Angle of View<\/li>\n<li>Hybrid IS (Shake Correction Function)<\/li>\n<li>High Image Quality with GMo Aspheric Lens<\/li>\n<li>Compact, Lightweight Design<\/li>\n<li>Smooth Movie Servo AF with Lead Screw-type STM<\/li>\n<li>Circular Aperture (7 Blades)<\/li>\n<li>Full-time Manual Focus<\/li>\n<\/ul>\n<div class=\"lyte-wrapper\" title=\"Macro Photography with the Canon EF-S 35mm f\/2.8 Macro Lens\" style=\"width:1280px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_xAkbh2L1els\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/xAkbh2L1els\/maxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/xAkbh2L1els\" \/><meta itemprop=\"duration\" content=\"PT4M1S\" \/><meta itemprop=\"uploadDate\" content=\"2017-04-06T04:00:02Z\" \/><\/div><div id=\"lyte_xAkbh2L1els\" data-src=\"https:\/\/i.ytimg.com\/vi\/xAkbh2L1els\/maxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Macro Photography with the Canon EF-S 35mm f\/2.8 Macro Lens<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/xAkbh2L1els\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/xAkbh2L1els\/0.jpg\" alt=\"Macro Photography with the Canon EF-S 35mm f\/2.8 Macro Lens\" width=\"1280\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"https:\/\/www.adorama.com All images from this lens are *** Beta Sample Images Daniel Norton puts the Canon 35mm EF-S Macro lens to the test out in the middle of beautiful New York City. Let&#039;s see what he can find out in nature! Related Products at Adorama: Canon EF-S 35mm f\/2.8 Macro IS STM https:\/\/goo.gl\/aE7bGt You can keep up with Daniel on Instagram https:\/\/www.instagram.com\/danielnorton\/ Like, share, and comment on the video below...let&#039;s get the conversation started!\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:1280px;margin:5px;\"><\/div><\/p>\n<p>Sample Images from Canon:<\/p>\n<div class=\"gallery\"><div id=\"slickGallery\" class=\"tn-block-slider-wrap\"><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/dog-image.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/dog-image.jpg\" title=\"courtesy of Canon\"><div class=\"caption\">courtesy of Canon<\/div><\/div><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/canon-sample2.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/canon-sample2.jpg\" title=\"courtesy of Canon\"><div class=\"caption\">courtesy of Canon<\/div><\/div><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/sample3.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/sample3.jpg\" title=\"courtesy of Canon\"><div class=\"caption\">courtesy of Canon<\/div><\/div><\/div><div id=\"slickGallery-nav\" class=\"tn-block-slider-wrap\"><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/dog-image.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/dog-image.jpg\" title=\"courtesy of Canon\"><div class=\"caption\">courtesy of Canon<\/div><\/div><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/canon-sample2.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/canon-sample2.jpg\" title=\"courtesy of Canon\"><div class=\"caption\">courtesy of Canon<\/div><\/div><div data-thumb=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/sample3.jpg\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/sample3.jpg\" title=\"courtesy of Canon\"><div class=\"caption\">courtesy of Canon<\/div><\/div><\/div><\/div><script>\r\n\t\t\tjQuery(document).ready(function() {\r\n\t\t\t\tvar prev_arrow = \"<div class=\\\"tn-slider-prev tn-slider-nav\\\"><i class=\\\"fa fa-angle-double-left\\\"><\/i><\/div>\",\r\n\t\t\t\t\tnext_arrow = \"<div class=\\\"tn-slider-next tn-slider-nav\\\"><i class=\\\"fa fa-angle-double-right\\\"><\/i><\/div>\";\r\n\r\n\t\t\t\tjQuery('#slickGallery').slick({\r\n\t\t\t\t\tslidesToShow: 1,\r\n\t\t\t\t\tslidesToScroll: 1,\r\n\t\t\t\t\tarrows: true,\r\n\t\t\t\t\tprevArrow: prev_arrow,\r\n\t\t\t\t\tnextArrow: next_arrow,\r\n\t\t\t\t\tasNavFor: '#slickGallery-nav',\r\n\t\t\t\t\tadaptiveHeight: true\r\n\t\t\t\t});\r\n\t\t\t\tjQuery('#slickGallery-nav').slick({\r\n\t\t\t\t\tslidesToShow: 3,\r\n\t\t\t\t\tslidesToScroll: 1,\r\n\t\t\t\t\tarrows: true,\r\n\t\t\t\t\tprevArrow: prev_arrow,\r\n\t\t\t\t\tnextArrow: next_arrow,\r\n\t\t\t\t\tasNavFor: '#slickGallery',\r\n\t\t\t\t\tcenterMode: true,\r\n\t\t\t\t\tfocusOnSelect: true,\r\n\t\t\t\t\tadaptiveHeight: true\r\n\t\t\t\t});\r\n\t\t\t});\r\n\t\t\t<\/script>\r\n\t\t\t<style>\r\n\t\t\t\t#slickGallery-nav .caption {\r\n\t\t\t\t\tdisplay:none;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .caption {\r\n\t\t\t\t\tposition:absolute;\r\n\t\t\t\t\tbottom:0;\r\n\t\t\t\t\tleft:0;\r\n\t\t\t\t\tright:0;\r\n\t\t\t\t\tdisplay:block;\r\n\t\t\t\t\tcolor:#fff;\r\n\t\t\t\t\tpadding:4px 0 0 10px;\r\n\t\t\t\t\topacity:0;\r\n\t\t\t\t\t-webkit-transition:all .3s ease-in;\r\n\t\t\t\t\t-moz-transition:all .3s ease-in;\r\n\t\t\t\t\ttransition:all .3s ease-in;\r\n\t\t\t\t\tbackground: -webkit-gradient(linear,left top,left bottom,color-stop(0%,rgba(0,0,0,0)),color-stop(100%,rgba(0,0,0,0.8)));\r\n\t\t\t\t\tbackground: -webkit-linear-gradient(top,rgba(0,0,0,0) 0%,rgba(0,0,0,0.8) 100%);\r\n\t\t\t\t\tbackground: -o-linear-gradient(top,rgba(0,0,0,0) 0%,rgba(0,0,0,0.8) 100%);\r\n\t\t\t\t\tbackground: -ms-linear-gradient(top,rgba(0,0,0,0) 0%,rgba(0,0,0,0.8) 100%);\r\n\t\t\t\t\tbackground: linear-gradient(to bottom,rgba(0,0,0,0) 0%,rgba(0,0,0,0.8) 100%);\r\n\t\t\t\t\ttext-align:left;\r\n\t\t\t\t\tword-wrap:break-word;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .slick-slide {\r\n\t\t\t\t\tposition:relative;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .slick-slide:hover .caption {\r\n\t\t\t\t\topacity:0.7;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .slick-slide img,\r\n\t\t\t\t#slickGallery-nav .slick-slide img {\r\n\t\t\t\t\tmargin:0 auto;\r\n\t\t\t\t\tmax-height:600px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery-nav .slick-slide img {\r\n\t\t\t\t\tmax-height:200px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery-nav {\r\n\t\t\t\t\twidth:70%;\r\n\t\t\t\t\tmargin:0 auto;\r\n\t\t\t\t\tpadding:2em 0;\r\n\t\t\t\t\ttext-align:center;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery-nav .tn-slider-prev {\r\n\t\t\t\t\tleft: -88px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .tn-slider-prev {\r\n\t\t\t\t    left: 40px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery-nav .tn-slider-next {\r\n\t\t\t\t\tright: -88px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery .tn-slider-next {\r\n\t\t\t\t    right: 40px;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery {\r\n\t\t\t\t\tborder-bottom:6px solid #000;\r\n\t\t\t\t\ttext-align:center;\r\n\t\t\t\t}\r\n\t\t\t\t.gallery {\r\n\t\t\t\t\tbackground:#222;\r\n\t\t\t\t}\r\n\t\t\t\t#slickGallery-nav .slick-slide {\r\n\t\t\t\t\tmargin:0 6px;\r\n\t\t\t\t\tcursor:pointer;\r\n\t\t\t\t}\r\n\t\t\t<\/style>\r\n\t\t\t\n<p>Additionally, Canon has announced a new 20.3 Megapixel point and shoot camera, the <a href=\"https:\/\/www.adorama.com\/icasx730b.html\">PowerShot SX730 HS<\/a>. The compact digital still camera features a built-in flash, 40x optical, 4x digital and 160x combined zoom with optical image stabilizer. The powerful camera is made to fit in your pocket while still delivering powerful imaging performance. Featuring high sensitivity for high ISP capture with reduced noise, the SX730 HS is incredibly fast for continuous shooting and auto focusing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31751\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/sx730_2a.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/sx730_2a.jpg 400w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/sx730_2a-150x150.jpg 150w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/sx730_2a-300x300.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2017\/04\/sx730_2a-256x256.jpg 256w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>The camera also features a Story Highlights option which with a quick press of a button will automatically classify your images according to date, event or people, then compile a short video of approximately 3 minutes with background music and color effects applied.<\/p>\n<p>Compatible with Bluetooth-enabled devices so you can use your compatible smartphone GPS to geotag \u00a0and timestamp your photos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After months of rumors, Canon has finally announced a new Macro lens with built-in lighting. Designed for APS-C DSLR cameras, the EF-S 35mm f\/2.8 Macro IS STM will illuminate your macro photography subjects with impressive detail thanks to built-in Macro Lites.\u00a0 Both Macro Lites on the front of the lens can be used simultaneously for [&hellip;]<\/p>\n","protected":false},"author":165,"featured_media":31740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,17815,642],"tags":[14595,205,14591,14352,14593,2623,14592,2578,13050,14594,14589,13418,14590,731,14596],"class_list":["post-31715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gear","category-news","category-photography-642","tag-35mm-lenses","tag-canon-205","tag-canon-ef-s-35mm-f2-8","tag-canon-lenses","tag-canon-point-and-shoot","tag-canon-powershot-2623","tag-canon-sx730","tag-daniel-norton-2578","tag-full-frame-camera","tag-full-frame-lenses","tag-illuminated-lenses","tag-macro-lenses","tag-macro-lites","tag-macro-photography-731","tag-sample-images"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canon Releases the EF-S 35mm F\/2.8 IS STM with Built-In Illumination - Adorama<\/title>\n<meta name=\"description\" content=\"After months of rumors, Canon has finally announced a new Macro lens with built-in lighting. 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