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GOLDEN, CO. (February 24, 2010)\u2026PENTAX Imaging Company announced the latest model in the manufacturer\u2019s megazoom digital camera line: the PENTAX X90. Featuring an extra-wide zoom, longer battery life than its predecessor and an electronic viewfinder, the X90 delivers effortless picture-taking in a wide variety of situations to photographers of all levels. The key feature of the PENTAX X90 is the 26X megazoom, super-telephoto lens (26-676mm equivalent) also designed with a Macro mode that focuses to less than one inch away to capture images of subjects that are near or far.<\/p>\n
Other important features of the PENTAX X90 include:
\n\u2022 12.1 megapixel sensor, ideal for large prints or cropping flexibility
\n\u2022 2.7 inch LCD with anti-reflection coating or electronic viewfinder with new diopter adjustment for composing and playback of images and video
\n\u2022 Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos andvideos from the camera to a computer or an online sharing site such as Picasaweb, Flickr, Facebook and YouTube (Eye-fi cards sold separately.)
\n\u2022 HDMI port plays back beautiful high resolution images and video on HDTVs
\n\u2022 A perfect blend of digital compact and SLR technology including powerful automatic operation or creative manual and priority modes
\n\u2022 Triple Shake Reduction technology includes a high quality mechanical sensor-shift SR mechanism, Digital Pixel Track and high ISO SR, and Movie SR
\n\u2022 High speed continuous shooting up to 11 frames per second
\nFast Face Detection technology quickly finds up to 32 faces
\nPowerful, lightweight Lithium Ion battery and improved power efficiency<\/p>\n
Priced at $399.95 USD, the PENTAX X90 will ship in April 2010.<\/p>\n
PENTAX X90 FACT SHEET<\/p>\n
Versatile optical 26X zoom lens to accommodate a range of subjects
\nWith a compact, lightweight body, the PENTAX X90 features a high-magnification optical 26X zoom lens offering a focal-length coverage between 26mm wide angle to 676mm super telephoto (in the 35mm format). Combined with a Macro mode to capture images of subjects less than an inch away, the X90 captures images near and far. The X90 also features an Intelligent Zoom function, which extends the zoom coverage to approximately 162.5 times (for a focal length of an 4225mm in the 35mm format) without compromising the optical performance of the zoom lens.<\/p>\n
Dependable shake-reduction system for sharp, blur-free images
\nThe X90 incorporates the PENTAX-original CCD-shift-type SR (Shake Reduction) system to assure sharply focused, blur-free images even under demanding photographic conditions prone to camera shake, such as when using the zoom lens\u2019s super-telephoto range or when shooting a sunset or indoor scene with natural light only. By accurately detecting the amount of camera shake using a high-performance gyro sensor and shifting the CCD image sensor vertically and horizontally at high speed, the X90 offers an outstanding camera-shake compensation effect, equivalent to approximately three shutter steps.*<\/p>\n
* The degree of shake-reduction effect may vary, depending on the photographic conditions.<\/p>\n
Extra-powerful battery for extended shooting sessions
\nWith a large-capacity lithium-ion battery, the X90\u2019s battery life has improved by 50 percent over the previous PENTAX megazoom. The camera records approximately 255 images* on a full battery charge. * Based on measurement conditions conforming to CIPA specifications using the exclusive D-LI106 Lithium-ion Battery.<\/p>\n
Electronic viewfinder with diopter adjustment for clear image viewing outdoors
\nThe X90 comes equipped with an electronic viewfinder with a diopter adjustment mechanism for clear views of subject and electonronic indicators.<\/p>\n
Eye-Fi wireless SD memory card connectivity
\nEye-Fi SD memory cards store media and offer built-in Wi-Fi capability that accesses an assigned wireless network to effortlessly transfer photos andvideos from the camera to a computer and online sharing site such as Picasaweb, Flickr, Facebook and YouTube. Equipped with an Eye-Fi Card, the PENTAX X90 allows users to enable\/disable the Eye-Fi Card’s Wi-Fi connectivity via the cameramenu and provides an on-screen card activity indicator. (Eye-fi cards sold separately. More details available at www.eye-fi)<\/p>\n
Movie shooting in high-definition TV image quality, with anti-shake protection
\nThe X90 captures high-quality movie clips, equivalent in image quality to high-definition TV (1280 x 720 pixels). The camera features Movie SR (Shake Reduction) mode* to minimize camera shake during movie shooting through the use of exclusive software. As a result, the photographer enjoys high-quality, blur-free movie shooting with minimal effort. An HDMI micro terminal for audio\/video signal output supports high-resolution movie viewing on a high-definition TV monitor.<\/p>\n
* When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.<\/p>\n
Multi-mode exposure system to accommodate different applications
\nIn addition to the advanced Programmed AE mode, which automatically selects the optimal combination of aperture and shutter speed for a given subject, the X90 offers Aperture-Priority AE, Shutter-Priority AE and Metered Manual modes.<\/p>\n
High image quality
\nWith 12.1 effective megapixels, a sophisticated imaging engine and a high-quality PENTAX zoom lens, the X90 delivers super-clear, high-quality images with a Bright, Natural or Monotone finishing touch option.<\/p>\n
Auto Picture mode for hands-off selection of seven different shooting modes
\nThe X90 features the advanced Auto Picture mode, which selects the most appropriate shooting mode for a given subject or scene by detecting the subject\u2019s lighting and other conditions. This user-friendly feature selects the best mode from a choice of Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport or Standard modes and features an Auto Macro mode, which automatically switches the camera\u2019s focus range to macro in close-range applications.<\/p>\n
Face Detection AF & AE function
\nFeauring an upgraded Face Detection AF & AE function, the X90 automatically detects up to 32 faces in the image field in a mere 0.03 seconds and captures each with precision, even when the faces are tilted or turned sideways. In addition, the X90 offers other user-friendly functions designed to produce beautiful portraits with ease: the Smile Capture function, which automatically releases the shutter the instant it detects the subject\u2019s smile; and the Blinking Detection function, which warns the photographer when the subject\u2019s eyes close at the time of shutter release.<\/p>\n
High-sensitivity anti-shake mode to minimize camera\/subject shake at indoor events and
\nfast-moving subjects
\nThe X90 comes equipped with the advanced High-Sensitivity anti-shake (Digital SR) mode,* which allows the photographer to use higher shutter speeds in dimly lit locations by automatically shifting the sensitivity level to as high as ISO 6400 based on the subject\u2019s lighting condition. By coupling this function with the dependable CCD-shift-type SR system, the photographer can effectively minimize adverse effects of camera shake and subject shake, even when shooting at such demanding locations as concert halls and indoor sports arenas.<\/p>\n
* When the High-Sensitivity anti-shake mode is selected, the image size is fixed at 5M (2592 x 1944 pixels).<\/p>\n
Additional features
\n\u2022 The Burst shooting* at a maximum speed of approximately 11 images per second to capture decisive moments
\n\u2022 Choice of image format: 4:3, 3:2, 16:9 or 1:1 proportions
\n\u2022 Large 2.7 inch color LCD monitor with approximately 230,000 dots, treated withAR (Anti-Reflection) coating to minimize reflections
\n\u2022 Shooting mode palette for easy selection of a desired shooting mode from 20 different options,
\nincluding a new Baby mode programmed to capture the healthy, lively face of a baby
\n\u2022 D-Range setting to minimize excessively overexposed and underexposed areas in the image
\n\u2022 A selection of digital filters, including Toy Camera and Retro, to add creative visual effects
\n\u2022 MediaImpression 2.0 for PENTAX image viewing, editing and filing software included (compatible with latest operation systems, including Windows 7 and Mac OS X 10.6)<\/p>\n
*When the continuous-shooting mode is selected, the image size is fixed at 5M (2592 x 1944 pixels).<\/p>\n
Specifications<\/p>\n
CAMERA HARDWARE
\nMODEL: X90
\nTYPE: Megazoom Digital Camera
\nPRODUCT CODE: 16561, UPC: 027075163126<\/p>\n
SENSOR
\n Type: 1\/2.33\u201d interline transfer CCD w primary color filter Effective pixels: 12.1 Total pixels: 12.7 Recorded resolutions
\n Still: 12M (4000×3000), 10.7M (3:2, 4000×2672), 9M (16:9, 4000×2256), 9M (1:1, 2992×2992), 7M (3072×2304), 5M (2592×1944), 3M (2048×1536), 1024 (1024×768), VGA (640×480)
\n Movie: HD (1280x720p30\/15), VGA (640x480p30\/15), QVGA (320x240p30\/15)
\n Quality levels: ??? (best), ?? (better), ? (good)<\/p>\n
LENS
\n Type\/construction: PENTAX zoom lens, 14 elements, 11 groups (4 aspheric elements, 3 ED elements)
\n Optical zoom: 26X
\n Focal length (equiv.): 4.6-119.6mm (26-676mm)
\n Digital zoom: 6.25X
\n Combined zoom: 162.5X
\n Intelligent zoom: Approx 33.9X at 7M to 162.5X at VGA
\n Aperture: F2.8-5.0<\/p>\n
LCD\/VIEWFINDER
\n LCD screen: 2.7\u201d TFT color LCD w anti-reflective coating
\n LCD resolution: 230,000 dots
\n Wide angle viewable: Yes
\n Viewfinder: Yes, EVF, 200,000 dots with diopter control<\/p>\n
FOCUS SYSTEM
\n Type: TTL contrast detection autofocus
\n Focus modes: 9 point AF, Spot AF, Auto Tracking AF, Macro, Super Macro, Infinity
\nLandscape, Manual, Focus Point Selection
\n Manual focus: Yes
\n Macro focus: Yes, Macro and Super Macro available
\n Focus lock: Yes, by pressing the shutter release button half way
\n Focus range
\n Normal: 1.31\u2019 to infinity (wide), 5.6\u2019 to infinity (tele)
\n Macro: 0.33-1.64\u2019 (wide to mid zoom)
\n Super Macro: 0.03-0.98\u2019 (at mid zoom, set automatically)<\/p>\n
FLASH
\n Type: Retractable popup series-control auto flash
\n Flash modes: Auto, Flash Off, Flash On, Auto + Redeye, On + Redeye, Slow Sync,
\nSlow Sync + Redeye
\n Effective range: 30\u2019 (wide, auto ISO), 17\u2019 (tele, auto ISO)<\/p>\n
STORAGE MEDIA
\n Internal memory: 31.2 MB
\n Removable memory: SD, SDHC<\/p>\n
INTERFACES
\n Ports: USB 2.0 hi-speed, AV Out, HDMI (type D)
\n Video out: NTSC, PAL (HDMI out supports Auto, 1080i, 720p, 480p)
\n Printer interfaces: n\/a<\/p>\n
POWER SUPPLY
\n Power source: Rechargeable Li-Ion battery D-LI106
\n Recordable images: Approx 255
\n Playback time: Approx 360 min
\n Movie recording time: Approx 100 min
\n AC adapter available: Yes (optional)<\/p>\n
PHYSICAL SPECIFICATIONS
\n Dimensions (W x H x D): 4.4 x 3.3 x 4.3\u201d Weight
\n Without battery or removable memory: 14.1 oz
\n Loaded and ready: 15.1 oz
\n Construction material(s): Reinforced polycarbonate plastic Operating temperature: 32-104\u00b0F
\n Weather Resistant: n\/a Shock Resistant: n\/a<\/p>\n
TIMING
\n Startup: Approx 1.6 sec
\n Release lag: Approx 0.021 sec<\/p>\n
LANGUAGE SUPPORT
\n English, French, German, Spanish, Portuguese, Italian, Dutch, Japanese, Danish, Swedish, Finnish, Polish, Czech, Hungarian, Turkish, Greek, Russian, Thai, Korean, Simplified\/Traditional Chinese<\/p>\n
KIT COMPONENTS
\n X90, USB Cable I-USB7, AV Cable I-AVC7, Rechargeable Li-Ion Battery D-LI106, Battery Charge Cradle D-BC106, AC Plug Cord, Strap O-ST92, Lens Cap O- LC106, Software CD-ROM S-SW104<\/p>\n
OPTIONAL ACCESSORIES
\n AC Adapter Kit K-AC106, Battery Charger Kit D-BC106, Megazoom Case, Optio Extended Warranty (+2 year)<\/p>\n
IMAGE CAPTURE<\/p>\n
IMAGE STABILIZATION
\n Still: Sensor-Shift SR, Digital SR (ISO 3200-6400 5M)
\n Movie: Movie SR<\/p>\n
METERING SYSTEM
\n Type:
\n TTL Multi-segment: Yes
\n Center weighted: Yes
\n Spot: Yes
\n Exposure compensation: +\/- 2 EV (1\/3 steps)<\/p>\n
ISO SENSITIVITY
\n Auto: 80-1600 auto range adjustable, Digital SR 80-6400 (ISO 3200-6400 5M)
\n Manual: 80-6400 (ISO 3200-6400 5M)<\/p>\n
WHITE BALANCE
\n Auto preset modes: Auto, Daylight, Shade, Tungsten, Fluorescent (W, D, N) Manual mode(s): Yes<\/p>\n
SHUTTER
\n Type: Programmed AE electronic lens shutter w CCD electronic shutter
\n Shutter speed: 1\/4000 to 1\/4 sec (up to 4 sec in Tv, Av, M, Night Scene modes)<\/p>\n
CAPTURE MODES
\n Mode selection: Auto Picture (Standard, Landscape, Portrait, Night Scene Portrait, Night Scene, Sport, Flower), Sport, Digital SR (ISO 3200-6400 5M), Movie, USER, Manual, Aperture Priority, Shutter Priority, Program, Scene (Landscape, Flower, Portrait, Backlight, Half Length Portrait (3M), Night Scene, Night Scene Portrait, Stage Lighting (2M), Surf & Snow, Baby, Kids, Pet, Food, Fireworks, Frame Composite (3M), Party, Museum, Sunset, Digital Wide (5M), Digital Panorama (2M per frame)), Green
\n Green simplified mode available: Yes
\n Face detection available: Yes (up to 32 faces in 0.03 sec), Smile Capture, Blink Detection P\/A\/S\/M\/B: P, A, S, M
\n Date stamp: Yes, date, date-time, time (not available in Green mode)
\n Digital filters (capture): Image Tone (Bright, Natural, Monochrome)
\n Dynamic Range Adjustment: Yes, highlight and shadow correction<\/p>\n
DRIVE MODES
\n Mode selection: One Shot, Continuous, Burst (L, M, H) (5M), Self Timer, Interval, Auto Bracket
\n Continuous FPS: Approx 1.12 FPS, Burst L 4 FPS for 6 frames (5M), Burst M 7.14 FPS for 6 frames (5M), Burst H 11.11 FPS for 15 frames (5M)
\n Self-timer: Yes (10 sec, 2 sec)
\n Remote control: n\/a<\/p>\n
PLAYBACK MODES
\n Mode selection: One Shot, Index (4 or 9 thumbnails), Magnification, Movie Playback, Histogram, Folder Display, Select & Delete, Calendar
\n Mode pallet: Small Face Filter, Slideshow, Digital Filter, Frame Composite (3M), Resize, Cropping, Image & Sound Copy, Image Rotation, Movie Edit, Redeye Edit, Voice Memo, Protect, DPOF, Image Recovery, Startup Screen, Face Zooming
\n Magnification: Up to 10X, scrollable
\n Digital filters (playback): B&W, Sepia, Toy Camera, Retro, Color, Color Extract, Color Emphasis, Soft, Fisheye, Brightness Movie edit: Save as still image, movie divide<\/p>\n
FILE FORMATS
\n Still: JPG (EXIF 2.2), DCF 2.0, DPOF, Print Image Matching III
\n Movie (compression): AVI (Motion JPG)
\n Sound: WAV (PCM), monaural<\/p>\n
The above is an unedited press release provided by Pentax.<\/p>\n","protected":false},"excerpt":{"rendered":"
PENTAX Imaging Company announced the latest model in the manufacturer\u2019s megazoom digital camera line: the PENTAX X90. Featuring an extra-wide zoom, longer battery life than its predecessor and an electronic viewfinder, the X90 delivers effortless picture-taking …<\/span><\/p>\n","protected":false},"author":141,"featured_media":16975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17774,17770,3],"tags":[674,740,1761,418,1083,786],"class_list":["post-3259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cameras","category-photography","category-trending","tag-digital-camera-674","tag-electronic-viewfinder-740","tag-evf-1761","tag-pentax-418","tag-superzoom-1083","tag-zoom-786"],"acf":[],"yoast_head":"\n