{"id":37920,"date":"2017-11-16T09:00:20","date_gmt":"2017-11-16T14:00:20","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=37920"},"modified":"2021-11-22T14:47:07","modified_gmt":"2021-11-22T19:47:07","slug":"7-product-photography-tips-for-subtle-and-effective-product-placement","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/7-product-photography-tips-for-subtle-and-effective-product-placement\/","title":{"rendered":"7 Product Photography Tips for Subtle & Effective Product Placement"},"content":{"rendered":"

A picture says a thousand words, but it can also generate thousands of dollars for brands. Such is the case for photo advertisements that are able to thoughtfully market products and services while effectively delivering the brand\u2019s message to the consumer.<\/p>\n

Companies and brands spend a fortune on their marketing efforts, including marketing teams and other creative professionals who can help them create effective photo advertisements. Of course, that includes artists and photographers who work hard doubly in coming up with unique and strategic ads that will attract buyers and consumers.<\/p>\n

Nowadays, they don\u2019t just catch the consumer\u2019s attention with plain advertisements featuring standalone images of a product. While this still works for well-established and popular brands, many companies choose to subtly but effectively advertise their products with the right use of product placement or placement promotion.<\/p>\n

Why is product placement important?<\/h3>\n
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Photo advertisements that utilize this technique usually look more natural, as they feature products or brand names in relevant or appropriate scenes or settings\u2014like an office space or even outdoors\u2014and with other things that complement the product<\/a> in order to set the tone for the ad and send its intended message to the audience. Some ads might even include a human subject (model) or two to exhibit how a product is used or how it can potentially affect their lives for the better.<\/p>\n

Despite the presence of other elements when using this technique, brands are particularly careful about composing the image in such a way that the product remains to be prominent even when it\u2019s not the main focal point.<\/p>\n

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So why does it work? Product placement helps companies establish or change their brand image. At the same time, it influences consumer attitudes and preferences toward a product or brand by evoking emotional responses from audiences.<\/p>\n

If consumers can relate to your ad and they end up feeling any kind of positive emotional response (even if they\u2019re not familiar with the brand), they\u2019re more likely to remember and purchase it. Some of the most powerful advertisements don\u2019t always rely on popular brand logos but on effective product placements.<\/p>\n

With that said, it’s not just celebrities and social media influencers who do product placements. Photographers who are looking to sell their work or get noticed by brands can try their luck in incorporating product placements in their photos, and if the photo meets a certain brand’s standards or interests them in any way, they might just pay you for it\u2014or hire you for a more long-term project.<\/span><\/p>\n

To create effective product placement photos for your portfolio or social media<\/a>, we\u2019ve provided some tips below, as well as a quick video tutorial on product photography.<\/p>\n

Product Photography Tips:<\/h3>\n
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