![\"\"](\"\/alc\/wp-content\/uploads\/alc_images\/article11599_0.jpg\")
<\/p>\n<\/p>\n
The A-230 replaces the A200 as the low-end model, featuring a 10MP sensor, image stabilization, a 2.7-inch display (but no live view), 9-point AF, 2.5 fps burst mode, and an in-camera help system. The A-230 will come in an 18-55mm lens for $550. The A-330 replaces the A-300 and features a tilting 2.7-inch LCD and live view; it will sell for $650 with the 18-55mm lens. A model will be available in a bronze hue. The A380, which replaces the A350, adds a 14.2MP sensor, and is expected to cost $850 with the 18-55mm lens.<\/p>\n
Sony also introduced new lenses–the 18-55mm f\/3.5-5.6 and 55-200mm kit lenses for APS-C models only ($200 and $230), as well as a 50mm f\/1.8 ($50) and 30mm f\/2.8 Macro lens (pricing not available). Finally, Sony introduced an external bounce flash, the HVL-f20AM, which will have a guide number of 20 and a price tag of about $130.<\/p>\n
For details and specifications, read the Sony USA press release:<\/p>\n
SONY INTRODUCES THREE MAINSTREAM ALPHA CAMERAS DESIGNED FOR FIRST-TIME DIGITAL SLR BUYERS<\/p>\n
SAN DIEGO, May 17, 2009 \u2013 Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use \u03b1 (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.<\/p>\n
Uniquely Matched to Customers\u2019 Needs<\/p>\n
The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.<\/p>\n
\u201cOur new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required,\u201d said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc. \u201cBy overcoming the obstacles, we\u2019ve made it much easier for newcomers to take great pictures with DSLRs.\u201d<\/p>\n
Light and Compact<\/p>\n
The 10.2 megapixel \u03b1230 camera is the lightest, most compact alpha DSLR camera body ever at 15.9 ounces. The 10.2 megapixel \u03b1330 and the 14.2 megapixel \u03b1380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively). These cameras are also more compact and feature an intuitive control layout that allows for easy single-handed operation. SteadyShot INSIDE\u2122 in-camera image stabilization is built into each camera body, so every \u03b1-mount lens benefits from the ability to minimize blur due to camera shake.<\/p>\n
Quick AF Live View System<\/p>\n
![\"\"](\"\/alc\/wp-content\/uploads\/alc_images\/article11599_1.jpg\")
Both the \u03b1380 and \u03b1330 cameras offer Sony\u2019s Quick Autofocus (AF) Live View technology, so you can frame photos on the camera\u2019s LCD screen as well as in the optical viewfinder. Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems.<\/p>\n
The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD\u2122 screen that is easy to view even in bright sunlight. Additionally, the LCD on the \u03b1380 and \u03b1330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder. The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.<\/p>\n
By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions.<\/p>\n
An HDMI\u2122 terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in high definition quality (HDMI cable required, sold separately). Additionally, BRAVIA\u00ae Sync\u2122 works with compatible Sony\u00ae BRAVIA HDTVs to let you control camera playback using the television\u2019s remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately).<\/p>\n
The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo\u2122, Memory Stick PRO-HG Duo\u2122 and SD\/SDHC media (sold separately).<\/p>\n
Built-in Help Guide<\/p>\n
![\"\"](\"\/alc\/wp-content\/uploads\/alc_images\/article11599_2.jpg\")
The \u03b1380, \u03b1330 and \u03b1230 models are Sony\u2019s first DSLR cameras to feature a graphical user interface (GUI) with built-in on-screen Help Guide.<\/p>\n
The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.<\/p>\n
Systems, Lenses and Flash<\/p>\n
Making it easier for first-time DSLR users to get started, the new Sony cameras come in camera-and-lens packages. In addition to the two new standard zoom and telephoto lenses that are offered with the camera bodies, the company introduced new portrait and macro lenses. These purpose-built lenses make it much easier to obtain professional-looking, creative results.<\/p>\n
Optimized for use with APS-C sized image sensors, these lenses feature a Smooth Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth, quiet operation, and high optical performance in a compact size.<\/p>\n
The DT 18-55mm F\/3.5-5.6 standard zoom lens (model SAL-1855) incorporates aspherical and Extra-low Dispersion (ED) elements to provide an all purpose lens with outstanding image quality. The DT 55-200mm F\/4-5.6 telephoto zoom lens (model SAL-55200\/2) features an ED glass element and helps bring distant subjects closer, ideal for capturing sports. Both the SAL-1855 and SAL-55200 lenses are available separately, or packaged as kits with the new cameras.<\/p>\n
![\"\"](\"\/alc\/wp-content\/uploads\/alc_images\/article11599_3.jpg\")
To make the benefits of portrait and macro photography easier and more accessible, Sony is introducing a DT 50mm F\/1.8 portrait lens (model SAL-50F18) and DT 30mm F\/2.8 (model SAL-30M28) macro lens. The wide aperture SAL-50F18 lens helps users capture beautiful portraits with gently defocused backgrounds while the SAL-30M28 macro lens captures intricate close-ups. Both techniques are difficult to achieve with standard lenses.<\/p>\n
To help users take better shots with flash, Sony offers an affordable, compact external flash unit (model HVL-F20AM) that is simple to operate. Unlike a camera\u2019s built-in flash, this external flash provides higher output (Guide Number 20), and enables users to bounce light off the ceiling to eliminate harsh shadows and achieve more even illumination when shooting indoors.<\/p>\n
Pricing and Availability
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Pre-orders will begin on May 18, 2009 at www.sonystyle.com\/retail and at selected retailers nationwide. The cameras and a range of accessories will be available in July at Sony Style\u00ae retail stores (www.sonystyle.com\/retail), at military base exchanges and at authorized dealers nationwide.<\/p>\n
The \u03b1380L, \u03b1330L and \u03b1230L will cost about $850, $650 and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens.<\/p>\n
The \u03b1380Y, \u03b1330Y and \u03b1230Y will cost about $1050, $850 and $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.<\/p>\n
The SAL-1855 standard zoom lens will cost about $200.
\nThe SAL-55200 telephoto zoom lens will cost about $230.
\nThe SAL-50F18 portrait lens will cost about $150.
\nThe HVL-F20AM flash will cost about $130.<\/p>\n
SPECIFICATONS<\/p>\n
Sony Alpha DSLR-A230<\/p>\n
Manufacturer: Sony Electronics
\nModel name: Alpha DSLR-A230
\nDate announced: 2009-05-18
\nMSRP: $549
\nOfficial site:<\/p>\n
Max resolution: 3872 x 2592 (10 Megapixel)
\nSensor size (type): 23.6 x 15.8 mm (CCD)
\nZoom capability: N\/A
\nFocal length (35mm equiv.): N\/A
\nCrop factor (D-SLR only): 1.5x
\nMax. Aperture: N\/A
\nAuto focus: Yes<\/p>\n
Optical image stabilization: Yes
\nAF-assist lamp: Yes
\nMacro (min distance): N\/A
\nBuilt-in flash: Yes
\nExternal flash support: Yes
\nSupports conversion lenses: N\/A<\/p>\n
LCD display: Yes\/2.7″
\nLCD resolution: 230,400 pixels
\nLCD position: Fixed
\nViewfinder: Optical
\nViewfinder magnification: 0.83x
\nViewfinder coverage: 95%<\/p>\n
Manual controls: Exposure compensation, shutter speed, aperture, white balance, focus
\nISO sensitivity: 100\/200\/400\/800\/1600\/3200
\nMovie mode (format): No
\nMovie resolution (max): N\/A
\nSound recording: No
\nRAW\/TIFF mode: RAW
\nPictBridge support: Yes<\/p>\n
Storage method: SD\/SDHC + Memory Stick Duo (no card included) Buy more memory now!
\nStorage capacity (w\/included card): N\/A
\nBatteries used: NP-FH50 (1) Buy batteries now!
\nBattery life
\n(CIPA standard): 510 shots<\/p>\n
Video out: Yes
\nHDMI port: Yes
\nUSB support: Yes (2.0)
\nDimensions (W x H x D): 5.0 x 3.8 x 2.7 in \/ 127.0 x 96.5 x 68.6 mm
\nWeight (empty): 15.9 oz \/ 452 g
\nBundled software: Picture Motion Browser, Image Data Converter, Image Data Lightbox<\/p>\n
Misc. notes: Includes an F3.5-5.6, 18 – 55 mm lens. Add an F4.0-5.6, 55 – 200 mm lens for an additional $200.<\/p>\n
Sony Alpha DSLR-A330<\/p>\n
Manufacturer: Sony Electronics
\nModel name: Alpha DSLR-A330
\nDate announced: 2009-05-18
\nMSRP: $649
\nOfficial site:<\/p>\n
Max resolution: 3872 x 2592 (10 Megapixel)
\nSensor size (type): 23.6 x 15.8 mm (CCD)
\nZoom capability: N\/A
\nFocal length (35mm equiv.): N\/A
\nCrop factor (D-SLR only): 1.5x
\nMax. Aperture: N\/A
\nAuto focus: Yes<\/p>\n
Optical image stabilization: Yes
\nAF-assist lamp: Yes
\nMacro (min distance): N\/A
\nBuilt-in flash: Yes
\nExternal flash support: Yes
\nSupports conversion lenses: N\/A<\/p>\n
LCD display: Yes\/2.7″
\nLCD resolution: 230,400 pixels
\nLCD position: Tilting
\nViewfinder: Optical
\nViewfinder magnification: 0.74x
\nViewfinder coverage: 95%<\/p>\n
Manual controls: Exposure compensation, shutter speed, aperture, white balance, focus
\nISO sensitivity: 100\/200\/400\/800\/1600\/3200
\nMovie mode (format): No
\nMovie resolution (max): N\/A
\nSound recording: No
\nRAW\/TIFF mode: RAW
\nPictBridge support: Yes<\/p>\n
Storage method: SD\/SDHC + Memory Stick Duo (no card included) Buy more memory now!
\nStorage capacity (w\/included card): N\/A
\nBatteries used: NP-FH50 (1) Buy batteries now!
\nBattery life
\n(CIPA standard): 510 shots<\/p>\n
Video out: Yes
\nHDMI port: Yes
\nUSB support: Yes (2.0)
\nDimensions (W x H x D): 5.0 x 3.8 x 2.8 in \/ 127.0 x 96.5 x 71.1 mm
\nWeight (empty): 17.3 oz \/ 491 g
\nBundled software: Picture Motion Browser, Image Data Converter, Image Data Lightbox<\/p>\n
Misc. notes: Uses a secondary sensor to provide live view (with 90% coverage) and fast autofocus. Includes an F3.5-5.6, 18 – 55 mm lens. Add an F4.0-5.6, 55 – 200 mm lens for an additional $200. Will also be available in brown.<\/p>\n
Sony Alpha DSLR-A380<\/p>\n
Manufacturer: Sony Electronics
\nModel name: Alpha DSLR-A380
\nDate announced: 2009-05-18
\nMSRP: $849
\nOfficial site:<\/p>\n
Max resolution: 4592 x 3056 (14 Megapixel)
\nSensor size (type): 23.6 x 15.8 mm (CCD)
\nZoom capability: N\/A
\nFocal length (35mm equiv.): N\/A
\nCrop factor (D-SLR only): 1.5x
\nMax. Aperture: N\/A
\nAuto focus: Yes<\/p>\n
Optical image stabilization: Yes
\nAF-assist lamp: Yes
\nMacro (min distance): N\/A
\nBuilt-in flash: Yes
\nExternal flash support: Yes
\nSupports conversion lenses: N\/A<\/p>\n
LCD display: Yes\/2.7″
\nLCD resolution: 230,400 pixels
\nLCD position: Tilting
\nViewfinder: Optical
\nViewfinder magnification: 0.74x
\nViewfinder coverage: 95%<\/p>\n
Manual controls: Exposure compensation, shutter speed, aperture, white balance, focus
\nISO sensitivity: 100\/200\/400\/800\/1600\/3200
\nMovie mode (format): No
\nMovie resolution (max): N\/A
\nSound recording: No
\nRAW\/TIFF mode: RAW
\nPictBridge support: Yes<\/p>\n
Storage method: SD\/SDHC + Memory Stick Duo (no card included) Buy more memory now!
\nStorage capacity (w\/included card): N\/A
\nBatteries used: NP-FH50 (1) Buy batteries now!
\nBattery life
\n(CIPA standard): 510 shots<\/p>\n
Video out: Yes
\nHDMI port: Yes
\nUSB support: Yes (2.0)
\nDimensions (W x H x D): 5.0 x 3.8 x 2.8 in \/ 127.0 x 96.5 x 71.1 mm
\nWeight (empty): 17.2 oz \/ 489 g
\nBundled software: Picture Motion Browser, Image Data Converter, Image Data Lightbox<\/p>\n
Misc. notes: Uses a secondary sensor to provide live view (with 90% coverage) and fast autofocus. Includes an F3.5-5.6, 18 – 55 mm lens. Add an F4.0-5.6, 55 – 200 mm lens for an additional $200.<\/p>\n","protected":false},"excerpt":{"rendered":"
Swinging LCDs, Live View, Support for SD\/SDHC cards highlight changes in starter models. The A-230 replaces the A200 as the low-end model, featuring a 10MP sensor, image stabilization, a…<\/span><\/p>\n","protected":false},"author":141,"featured_media":17532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17775,17770,3],"tags":[6168,1308,376,991,278,276],"class_list":["post-3982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lenses","category-photography","category-trending","tag-adorama-news-6168","tag-alpha-1308","tag-dslr-376","tag-image-stabilization-991","tag-sensor-278","tag-sony-276"],"acf":[],"yoast_head":"\n