{"id":40791,"date":"2017-12-07T12:00:43","date_gmt":"2017-12-07T17:00:43","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=40791"},"modified":"2019-01-16T00:55:39","modified_gmt":"2019-01-16T05:55:39","slug":"apple-wants-jpeg-to-retire-that-might-be-a-good-idea-heif-is-here","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/apple-wants-jpeg-to-retire-that-might-be-a-good-idea-heif-is-here\/","title":{"rendered":"Apple Wants JPEG to Retire. That Might Be A Good Idea; HEIF is Here"},"content":{"rendered":"<p>The JPEG image file format was first launched in the early 90s, making it ancient by modern tech standards. After a long, distinguished run, is it time for it to retire? Apple thinks so. After all, image compression has come a long way since 1992. With the introduction of OS 11, Apple has introduced HEIF (High Efficiency Image File Format), a new format that promises to be more efficient and take up less storage space. They want it to replace JPEGs.<\/p>\n<p>This isn&#8217;t just an Apple idea; it&#8217;s a new industry standard. Apple simply is the first company to support it. HEIF was developed by the Moving Picture Experts Group (MPEG), and applies a high-efficiency video codec to still images; in other words, the images take up less storage compared to JPEGs while promising higher-quality images.<\/p>\n<p>Technically HEIF isn&#8217;t a file format, it&#8217;s a &#8220;container&#8221; for files. Unlike JPEG, which is a single image, HEIF can be either a single image or a multi-image sequence. That&#8217;s great for Apple&#8217;s Live Photos format, and as a potential replacement for animated GIFs.<\/p>\n<p>Apple&#8217;s introduction in iOS 11 and MacOS X High Sierra has been a clumsy one\u2014HEIF won&#8217;t work on some iOS 11 apps\u2014but once those issues have been cleared up, HEIFs has some major advantages over JPEGs:<\/p>\n<ul>\n<li>They save storage space<\/li>\n<li>They let web pages load faster. HTML5.2 supports HIEF, and since that&#8217;s a smaller format, pages with lots of images such as photographer portfolios will load faster.<\/li>\n<li>Image quality is better. HEIF supports image color up to 16 bits (JPEG only goes to 8) while producing smaller files.<\/li>\n<li>It&#8217;s non-destructive, like RAW. This feature can be used by image editing applications so that the editing instructions are kept in the same file as the original image.<\/li>\n<\/ul>\n<p>Nikia has provided some excellent examples of HEIF images <a href=\"http:\/\/nokiatech.github.io\/heif\/examples.html\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a>.<\/p>\n<p>What about all of those JPEGs? Or devices and systems that don&#8217;t support HEIF? Well, sooner or later there will be a way to convert HEIFs to JPEGs for older systems, and JPEGs to HEIFs. Look for HEIF support from Adobe products soon.<\/p>\n<p>Bottom line: Your JPEGs may one day be considered an old format, but they won&#8217;t die. There are so many of them out there, devices and systems in the future will have no choice but to be compatible with both JPEGs and HEIFs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The JPEG image file format was first launched in the early 90s, making it ancient by modern tech standards. After a long, distinguished run, is it time for it to retire? Apple thinks so. After all, image compression has come a long way since 1992. With the introduction of OS 11, Apple has introduced HEIF [&hellip;]<\/p>\n","protected":false},"author":11111127,"featured_media":54637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17798,4,7,3],"tags":[289,15826,11001,15824,818,15825,1088,15462],"class_list":["post-40791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electronics","category-photo","category-gear-7","category-trending","tag-apple-289","tag-appleos-x-high-sierra","tag-compression","tag-heif","tag-image-quality-818","tag-ios-11","tag-jpeg-1088","tag-new-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Wants JPEG to Retire. 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