{"id":4338,"date":"2009-01-21T19:00:00","date_gmt":"2009-01-21T19:00:00","guid":{"rendered":"http:\/\/dev.wordpress\/?p=4338"},"modified":"2009-01-21T19:00:00","modified_gmt":"2009-01-21T19:00:00","slug":"presslite-vertex-offers-unprecedented-flash-control-an-adorama-exclusive","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/presslite-vertex-offers-unprecedented-flash-control-an-adorama-exclusive\/","title":{"rendered":"PRESSlite VerteX offers unprecedented flash control &#8211; an Adorama exclusive"},"content":{"rendered":"<p>recedented amount of control over the direction and quality of flash light via a pair of bounce surfaces that can be changed to suit the photographer&#8217;s needs. The unit is designed with the needs of on-the-move photojournalists and event photographers in mind. The VerteX allows photographers to easily control the diffusion of light while on the move, and manipulate the flow and quality of light in ways not previously possible. Because highly reflective surfaces can be used, photographers can also achieve longer battery life, faster recycle times, higher f-stops and lower ISO options thanks to this unit. The VerteX can be quickly transformed from soft light diffuser to mirror reflector thanks to a variety of interchangeable surfaces and swivelling panels. The <a href=\"https:\/\/www.adorama.com\/ltpvertex.html\">PRESSlite VerteX<\/a> is available exclusively at Adorama for $44.90.<br \/>\n<BR><BR><br \/>\nFor details, read the PRESSlite press release:<\/i><br \/>\n<BR><BR><br \/>\n<b>NEW INNOVATIVE SOLUTION FOR<br \/>\nMODERN FLASH PHOTOGRAPHY<\/b><br \/>\n<BR><BR><br \/>\nSouth San Francisco, CA &#8212; The solution to a variety of flash-related problems that have plagued photographers for years has arrived, in the form of an innovative new device, known as the VerteX\u2122.<br \/>\n<BR><BR><br \/>\nSilicon Valley inventor Kenneth Law&#8217;s patent-pending design combines a wide range of light modification features into one single, easy-to-use lightweight device.<br \/>\n<BR><BR><br \/>\nWith the VerteX\u2122, photographers are able to (1) easily control the diffusion of light while on the move, using only one hand, (2) manipulate the flow and quality of light in ways not possible with other existing devices and (3) achieve longer battery life, faster recycle times, higher f-stop and lower ISO options.<br \/>\n<BR><BR><br \/>\nThe VerteX\u2122 gives photographers the ability to quickly command specific light qualities from a modern swivel-head flash unit.<br \/>\n<BR><BR><br \/>\nThe VerteX\u2122 can project diffused and specular light at virtually any angle, in multiple directions simultaneously from a single flash unit. This introduces on-the-go lighting solutions never before possible.<br \/>\n<BR><BR><br \/>\nSmall in size, lightweight and self-contained, the VerteX\u2122 can convert between a soft white diffuser and a mirror reflector for full-power bouncing with a quick twist of its dual-surface panels. These panels are instantly adjustable, detachable and interchangeable with one hand.<br \/>\n<BR><BR><br \/>\nThe VerteX\u2122 makes it possible for wedding and portrait photographers to &#8220;steer&#8221; light away from obstacles, toward their target. The convenient thumb-shift control enables event photographers to quickly dial in the bounce-to-fill ratio. The VerteX\u2122 is intended to put new lighting opportunities at the fingertips of professional and enthusiast photographers alike.<br \/>\n<BR><BR><br \/>\n&#8220;Weddings and other fast-paced events call for a wide variety of easy-to-implement lighting options,&#8221; says Kenneth Law, PRESSlite\u2122&#8217;s founder and lead designer. &#8220;Because lighting requirements change continuously, a tool that makes it possible to transform light modification properties on-the-fly is therefore of great value. Move-and-Modify becomes a necessity in this line of work and is indeed the fundamental principle behind the PRESSlite VerteX\u2122 design.&#8221;<br \/>\n<BR><BR><\/p>\n","protected":false},"excerpt":{"rendered":"<p>recedented amount of control over the direction and quality of flash light via a pair of bounce surfaces that can be changed to suit the photographer&#8217;s needs. The unit is designed with the needs of on-the-move photojournalists and event photographers in mind. The VerteX allows photographers to easily control the diffusion of light while on [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4338","post","type-post","status-publish","format-standard","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESSlite VerteX offers unprecedented flash control - an Adorama exclusive - Adorama<\/title>\n<meta name=\"description\" content=\"recedented amount of control over the direction and quality of flash light via a pair of bounce surfaces that can be changed to suit the photographer&#039;s needs. The unit is designed with the needs of on-the-move photojournalists and event photographers in mind. The VerteX allows photographers to easily control the diffusion of light while on the move, and manipulate the flow and quality of light in ways not previously possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/presslite-vertex-offers-unprecedented-flash-control-an-adorama-exclusive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESSlite VerteX offers unprecedented flash control - an Adorama exclusive - Adorama\" \/>\n<meta property=\"og:description\" content=\"recedented amount of control over the direction and quality of flash light via a pair of bounce surfaces that can be changed to suit the photographer&#039;s needs. The unit is designed with the needs of on-the-move photojournalists and event photographers in mind. The VerteX allows photographers to easily control the diffusion of light while on the move, and manipulate the flow and quality of light in ways not previously possible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/presslite-vertex-offers-unprecedented-flash-control-an-adorama-exclusive\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2009-01-21T19:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Adorama News Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adorama News Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/presslite-vertex-offers-unprecedented-flash-control-an-adorama-exclusive\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/presslite-vertex-offers-unprecedented-flash-control-an-adorama-exclusive\\\/\"},\"author\":{\"name\":\"Adorama News Writer\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/c22760508c99db47c7a94fd2647cc14a\"},\"headline\":\"PRESSlite VerteX offers unprecedented flash control &#8211; an Adorama exclusive\",\"datePublished\":\"2009-01-21T19:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/presslite-vertex-offers-unprecedented-flash-control-an-adorama-exclusive\\\/\"},\"wordCount\":463,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"articleSection\":[\"Trending\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/presslite-vertex-offers-unprecedented-flash-control-an-adorama-exclusive\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/presslite-vertex-offers-unprecedented-flash-control-an-adorama-exclusive\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/presslite-vertex-offers-unprecedented-flash-control-an-adorama-exclusive\\\/\",\"name\":\"PRESSlite VerteX offers unprecedented flash control - an Adorama exclusive - Adorama\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"datePublished\":\"2009-01-21T19:00:00+00:00\",\"description\":\"recedented amount of control over the direction and quality of flash light via a pair of bounce surfaces that can be changed to suit the photographer's needs. 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