{"id":43496,"date":"2018-02-01T03:54:17","date_gmt":"2018-02-01T08:54:17","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=43496"},"modified":"2019-06-18T05:56:03","modified_gmt":"2019-06-18T09:56:03","slug":"nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales\/","title":{"rendered":"Nikon Gets Its Mojo Back, Takes #1 In Full-Frame Digital Camera Sales"},"content":{"rendered":"<p>This past holiday season was a very good one for Nikon. The camera giant beat out its competition as the number one selling brand for full-frame DSLRs for 2017, posting double-digit growth compared to the previous year.&nbsp;<\/p>\n<p>The news, which was announced by Market research company NPD Group, may be due to the success of the <a href=\"https:\/\/www.adorama.com\/inkd850.html\" target=\"_blank\" rel=\"noopener\">Nikon D850<\/a>, the first camera to get a score of 100 by DxOMark labs for overall image quality. The positive reviews certainly helped. The camera actually sold out for a while and Nikon had to issue an apology for not being able to meet demand\u2014a nice problem to have.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53813\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/04\/inkd850.jpg\" alt=\"Nikon D850 Camera\" width=\"608\" height=\"500\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/04\/inkd850.jpg 608w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/04\/inkd850-300x247.jpg 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/p>\n<p>In a way, you can thank smart phones for that: With the virtual disappearance of point-and-shoot digital cameras, Nikon has gone back to basics, and that seems to have paid off.<\/p>\n<p>&#8220;Nikon has returned to an emphasis on high-end products for advanced and professional users,\u201d says to Bo Kajiwara, President and CEO of Nikon. The company&#8217;s strategy going forward is to continue to improve its full-frame cameras.<\/p>\n<p>If the current rumors of a full-frame or APS-sensor premium Nikon compact mirrorless camera under development are true (there have been persistent rumors about this since 2015), that product could further boost Nikon&#8217;s revival.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53814\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/04\/inkd850_3.jpg\" alt=\"top of Nikon D850 Camera\" width=\"614\" height=\"350\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/04\/inkd850_3.jpg 614w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/04\/inkd850_3-300x171.jpg 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>The NPD Group noted that there was a 69% increase in Nikon cameras sold and a 59% boost in dollars earned over the previous year. Canon may need to step up its game, especially with Sony making inroads with its well-respected 7a series of full-frame mirrorless cameras.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This past holiday season was a very good one for Nikon. The camera giant beat out its competition as the number one selling brand for full-frame DSLRs for 2017, posting double-digit growth compared to the previous year.&nbsp; The news, which was announced by Market research company NPD Group, may be due to the success of [&hellip;]<\/p>\n","protected":false},"author":11111127,"featured_media":53812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17774,4,17770,3],"tags":[789,376,11494,277,777,278],"class_list":["post-43496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cameras","category-photo","category-photography","category-trending","tag-35mm-789","tag-dslr-376","tag-full-frame","tag-nikon-277","tag-sales-777","tag-sensor-278"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nikon Gets Its Mojo Back, Takes #1 In Full-Frame Digital Camera Sales - Adorama<\/title>\n<meta name=\"description\" content=\"This past holiday season was a very good one for Nikon. 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The camera giant beat out its competition as the number one selling brand for full-frame DSLRs for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-01T08:54:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-18T09:56:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/04\/inkd850_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mason Resnick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mason Resnick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales\\\/\"},\"author\":{\"name\":\"Mason Resnick\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/7873174e05310ddee6330202fd946fda\"},\"headline\":\"Nikon Gets Its Mojo Back, Takes #1 In Full-Frame Digital Camera Sales\",\"datePublished\":\"2018-02-01T08:54:17+00:00\",\"dateModified\":\"2019-06-18T09:56:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales\\\/\"},\"wordCount\":263,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/inkd850_2.jpg\",\"keywords\":[\"35mm\",\"DSLR\",\"full frame\",\"Nikon\",\"sales\",\"Sensor\"],\"articleSection\":[\"Cameras\",\"Photo\",\"Photography\",\"Trending\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales\\\/\",\"name\":\"Nikon Gets Its Mojo Back, Takes #1 In Full-Frame Digital Camera Sales - Adorama\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/nikon-gets-its-mojo-back-takes-1-in-full-frame-digital-camera-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/inkd850_2.jpg\",\"datePublished\":\"2018-02-01T08:54:17+00:00\",\"dateModified\":\"2019-06-18T09:56:03+00:00\",\"description\":\"This past holiday season was a very good one for Nikon. 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