{"id":44070,"date":"2018-02-15T16:00:27","date_gmt":"2018-02-15T21:00:27","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=44070"},"modified":"2018-06-04T03:20:53","modified_gmt":"2018-06-04T07:20:53","slug":"zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\/","title":{"rendered":"Zeiss Loxia 25mm f\/2.4 Primo Prime Lens for Sony E-Mount Cameras, Multi-Lens Deal Announced"},"content":{"rendered":"<p>The optics experts at Zeiss are at it again. Today they announced the Zeiss Loxia 25mm f\/2.4 wide-angle lens, the latest in its lineup of premium lenses in the Sony E-mount. The new lens is said to feature a new optical design. The all-mechanical lens has manual focusing and a durable metal housing, but is said to be small enough to be inconspicuous for street photography and other candid work.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44073\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-2.4-25-Product-Sample-20171219-07.jpg\" alt=\"\" width=\"764\" height=\"600\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-2.4-25-Product-Sample-20171219-07.jpg 1206w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-2.4-25-Product-Sample-20171219-07-300x236.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-2.4-25-Product-Sample-20171219-07-1024x804.jpg 1024w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/p>\n<h5>Key features:<\/h5>\n<ul>\n<li>25mm focal length<\/li>\n<li>Aperture range f\/2.4-22<\/li>\n<li>Focus down to 9.9 inches<\/li>\n<li>52mm filter thread<\/li>\n<li>Length: 2.93 inches<\/li>\n<li>Weight: 0.87 pounds<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44072\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-2.4-25-Product-Sample-20171219-02.jpg\" alt=\"\" width=\"776\" height=\"600\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-2.4-25-Product-Sample-20171219-02.jpg 1370w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-2.4-25-Product-Sample-20171219-02-300x232.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-2.4-25-Product-Sample-20171219-02-1024x792.jpg 1024w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/p>\n<p>Designed specifically for use with mirrorless cameras, the Zeiss Loxia 25mm boasts high resolution across the entire image with low distortion. Thanks to its compact size, it is well-suited for travel photography. The lens has an electronic interface that transfers both lens data and focus movements to the camera and activates focus peaking or the zoom function. The focus ring has a long focus rotation of 90 degrees for greater focusing precision. The lens is suitable for both still photography and videography.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44074\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-Family-product-sample-20171219-03.jpg\" alt=\"\" width=\"900\" height=\"378\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-Family-product-sample-20171219-03.jpg 1712w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-Family-product-sample-20171219-03-300x126.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/Loxia-Family-product-sample-20171219-03-1024x430.jpg 1024w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h5>Pricing and Availability<\/h5>\n<p>The lens brings the line of Zeiss Loxia lenses up to five, with focal lengths ranging from 21mm to 85mm. While the <a href=\"https:\/\/www.adorama.com\/zilx2524.html\" target=\"_blank\" rel=\"noopener\">Zeiss Loxia 25mm f\/2.4<\/a> is available separately from Adorama for <span class=\"dynamic-data\" data-type=\"price\" data-sku=\"ZILX2524\"><\/span>, the entire five-lens set can also be purchased together at a savings of over $1,800. The <a href=\"https:\/\/www.adorama.com\/zilxlb5.html\" target=\"_blank\" rel=\"noopener\">Zeiss Loxia 5-Lens Bundle<\/a> &nbsp;includes the Loxia 21mm f\/2.8; Loxia 25mm f\/2.4; Loxia 35mm f\/2, Loxia 50mm f\/2; and the Loxia 85mm f\/2.4. The total cost at Adorama is <span class=\"dynamic-data\" data-type=\"price\" data-sku=\"ZILXLB5\"><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The optics experts at Zeiss are at it again. Today they announced the Zeiss Loxia 25mm f\/2.4 wide-angle lens, the latest in its lineup of premium lenses in the Sony E-mount. The new lens is said to feature a new optical design. The all-mechanical lens has manual focusing and a durable metal housing, but is [&hellip;]<\/p>\n","protected":false},"author":11111127,"featured_media":44075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,17775,642,17770,23],"tags":[250,16106,1646],"class_list":["post-44070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gear","category-lenses","category-photography-642","category-photography","category-video-23","tag-lens-250","tag-loxia","tag-zeiss-1646"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zeiss Loxia 25mm f\/2.4 Primo Prime Lens for Sony E-Mount Cameras, Multi-Lens Deal Announced - Adorama<\/title>\n<meta name=\"description\" content=\"The optics experts at Zeiss are at it again. Today they announced the Zeiss Loxia 25mm f\/2.4 wide-angle lens, the latest in its lineup of premium lenses\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zeiss Loxia 25mm f\/2.4 Primo Prime Lens for Sony E-Mount Cameras, Multi-Lens Deal Announced - Adorama\" \/>\n<meta property=\"og:description\" content=\"The optics experts at Zeiss are at it again. Today they announced the Zeiss Loxia 25mm f\/2.4 wide-angle lens, the latest in its lineup of premium lenses\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-15T21:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-04T07:20:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2018\/02\/ZeissLoxia2425_feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mason Resnick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mason Resnick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\\\/\"},\"author\":{\"name\":\"Mason Resnick\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/7873174e05310ddee6330202fd946fda\"},\"headline\":\"Zeiss Loxia 25mm f\\\/2.4 Primo Prime Lens for Sony E-Mount Cameras, Multi-Lens Deal Announced\",\"datePublished\":\"2018-02-15T21:00:27+00:00\",\"dateModified\":\"2018-06-04T07:20:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\\\/\"},\"wordCount\":277,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/ZeissLoxia2425_feature.jpg\",\"keywords\":[\"Lens\",\"loxia\",\"Zeiss\"],\"articleSection\":[\"Gear\",\"Lenses\",\"Photo\",\"Photography\",\"Video\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\\\/\",\"name\":\"Zeiss Loxia 25mm f\\\/2.4 Primo Prime Lens for Sony E-Mount Cameras, Multi-Lens Deal Announced - Adorama\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/zeiss-loxia-25mm-f-2-4-primo-prime-lens-for-sony-e-mount-cameras-multi-lens-deal-announced\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/ZeissLoxia2425_feature.jpg\",\"datePublished\":\"2018-02-15T21:00:27+00:00\",\"dateModified\":\"2018-06-04T07:20:53+00:00\",\"description\":\"The optics experts at Zeiss are at it again. 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