p the front, back or side of the camera to operate it. This comes in handy when you’re wearing gloves, which is very possible because the camera is said to withstand temperatures down to 14 degrees farenheit. As in previous models, the 1050 SW can handle drops from up to 5 feet, and performs submerged in up to 10 feet of water. Inside, features are similar to other Olympus compacts introduced today: Next-gen face detect, smile shot, in-camera panorama, shadow adjustment, perfect shot preview, in-camera photo fixes, digital image stabilization, and a multitude of scene modes. Look for the Olympus Stylus 1050 SW to hit the shelves in October for approximately $299.99.
\n
\nFor details, read the Olympus USA press release:<\/i>
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\nTAP INTO WORRY-FREE FUN WITH THE INCREDIBLY DURABLE OLYMPUS STYLUS 1050 SW DIGITAL CAMERA<\/b>
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\nNew \u201cTap Control\u201d Activates Settings When You Tap Motion-Sensitive Camera Body%3B
\nAlluring Design Adds Style to Substance<\/i>
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\nCENTER VALLEY, Pa., August 25, 2008 \u2013 Olympus, creator of the Stylus\u00d2 SW series \u2013 the toughest compact digital cameras on the planet \u2013 innovates again with a whole new way for consumers to take control and tap into worry-free fun: Tap Control. While other digital cameras may use touch screens to access settings, the new Stylus 1050 SW has a shockproof, waterproof and freezeproof body that is sensitive to touch all over. So getting to the most common menu settings in situations where pushing buttons takes time or is difficult is now as fast and easy as a tap on the top, back or sides of the camera.
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\nThe rugged 10.1-megapixel Stylus 1050 SW is designed to take the hard knocks that everyday life \u2013 particularly those with kids \u2013 can throw its way, so you know that the memories it captures will be protected. It can handle five-foot drops to the hard ground, operate in freezing snowstorms, and swim with the fishes \u2013 lethal conditions for most other digital cameras. Additionally, the Stylus 1050 SW weathers the elements in style with four trendy colors (blue, champagne, silver and black) and a new streamlined body. The sleek, lens-protecting faceplate slides down, turning the camera on and revealing the lens in an instant to capture the moment.
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\n\u201cConsumers are familiar with motion-sensor technology from popular videogame controls that translate physical motion into electronic commands,\u201d said Nadine Clark, product manager, Olympus Imaging America Inc. \u201cThe Stylus 1050 SW employs similar technology. Adjusting the camera settings is intuitive, because the whole camera reacts to the way it\u2019s tapped. Tap Technology is an advancement that adds to the camera\u2019s already high-performance specifications of shockproof, waterproof and freezeproof durability. When you absolutely must get the shot in tough conditions, the Stylus 1050 SW is the camera to have at your side.\u201d
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\nTap Control
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\nThe Stylus 1050 SW camera can be controlled with a simple tap on its top, back or sides, which is made possible thanks to the new camera\u2019s 3D accelerometer that detects the direction of the force on the camera\u2019s body. For example, to turn on the flash or Shadow Adjustment Technology, tap the camera\u2019s side twice. In adverse climates, where the Stylus 1050 SW thrives, the new Tap Control ensures fast results \u2013 so you get the shot \u2013 even if you are adjusting settings while fighting frostbite with large gloves that would make traditional buttons nearly impossible to maneuver.
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\nShockproof Design for Worry-Free Fun
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\nThe shock-absorbing technology designed into the Stylus 1050 SW minimizes the impact delivered to the lens and circuitry when the camera is dropped from heights up to 5 feet. Whether the camera slips out of a backpack or a toddler drops it down a staircase, the Stylus 1050 SW can take a licking and keep on clicking.
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\nWaterproof for Underwater Adventures
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\nThe Stylus 1050 SW performs as well under water as it does on land because its lightweight, aluminum exterior is matched with interior rubber gaskets and O-rings to seal out the elements. It can take photos while being fully submerged to depths of approximately 10 feet (3 meters). The inclusion of a preset underwater scene mode makes the Stylus 1050 SW perfect for snorkeling or a day in the pool. It also features a water-repellant lens coating to prevent water droplets from forming on the lens to get crystal-clear shots no matter how wet the shooting environment.
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\nFreezeproof for Icy Conditions
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\nUnlike other point-and-shoot cameras that freeze up in frosty weather, the Stylus 1050 SW still performs when the temperature dips well below freezing (down to 14 degrees Fahrenheit%3B -10 degrees Celsius) so it is ready when you are to make a snowman or hit the slopes.
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\nFace Detection and Smile Shot
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\nFace Detection tracks up to 16 faces within the frame and automatically focuses (Face Detection AF) and optimizes exposure (Face Detection AE) for sharp, brilliant portraits and group shots. The Stylus 1050 SW also features Smile Shot, which tracks your subject\u2019s face to detect a smile and automatically fires off three consecutive shots so you never miss that perfect smile. This feature is great for parents hoping to capture hard-to-predict baby smiles.
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\nIn-Camera Panorama
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\nIn-camera panorama mode captures three images and stitches them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image right in the camera \u2013 resulting in one seamless panorama-size picture ready for printing. To create the ultimate panoramic picture, consumers can use the Olympus Master\u2122 Software 2 to stitch up to 10 images together.
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\nShadow Adjustment Technology
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\nShooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. Shadow Adjustment Technology compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.
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\nPerfect Shot Preview
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\nThe Stylus 1050 SW features Perfect Shot Preview mode that enables users to preview and select various photographic effects on a live, multi-window screen before snapping the shot. This feature enables users to see precisely what the image will look like when adjustments are made, ensuring users are capturing the exact image they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as zoom, exposure compensation, white balance and metering.
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\nPerfect Fix In-Camera Editing
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\nThe Stylus 1050 SW offers Red-Eye Fix and Shadow Adjustment Edit, in-camera editing features such as resizing, frames, text options and saturation adjustments, enabling users to edit photos right in the camera. With the Perfect Fix function, multiple editing features can be applied at once.
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\nTruePicTM III Image Processor
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\nOlympus\u2019 enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures sharp images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.
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\nLED Illuminator
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\nAn LED Illuminator works like a mini-flashlight on the front of the camera to enhance focus and exposure for macro shooting \u2013 great for underwater close-up shots where light is scarce.
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\nDigital Image Stabilization
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\nThis camera features Digital Image Stabilization (DIS) to capture crisp, clear pictures. By boosting the camera\u2019s ISO sensitivity and shutter speed, DIS freezes the action and captures virtually blur-free images, even when you or your subject is moving.
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\nLarge HyperCrystal\u2122 II LCD
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\nThe Stylus 1050 SW boasts an advanced HyperCrystal II LCD, which is Olympus\u2019 next generation of LCD technology. It reproduces true colors with a dynamic contrast ratio of more than 180 percent and a color reproduction performance of more than 160 percent compared to HyperCrystal LCD, providing a preview that is more true to the final image.
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\nStylish Design and Colors
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\nThe Stylus 1050 SW is available in four stunning colors to suit your individual taste: blue, champagne, silver and black. Its newly designed body has a lens protecting component that slides in front of the camera\u2019s lens to further protect it from extreme conditions.
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\nVersatile Memory
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\nAll Olympus digital point-and-shoot cameras accept xD-Picture CardTM media. The Stylus 1050 SW will also come equipped with an adapter, which will enable microSD memory cards to be used when capturing images. The microSD cards are emerging in consumer electronic devices, including mobile phones and PDAs. Users can also easily display photos on their HDTVs.
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\nOLYMPUS Master 2 Software
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\nOLYMPUS Master 2 software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to a computer quick and simple. Images are easily organized by folders or albums and are searchable by date in the Calendar View. With one-click editing tools, such as red-eye removal, images can be touched up before printing or emailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee\u00e4 Theater Pack to create professional-quality slide shows and DVDs from your pictures using any of several built-in templates.
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\nAvailability
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\nThe Stylus 1050 SW will be available in October 2008. It includes: a wrist strap, camera WIN\/Mac USB cable, audio\/video cable, LI-42B Li-Ion rechargeable battery and charger, manual, warranty card and OLYMPUS Master 2 software (CD-ROM).
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\nU.S. Pricing
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\nStylus 1050 SW Estimated Street Price: $299.99
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\nSPECIFICATIONS
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\nSensor
\n\u2022 1\/2.33″ Type CCD
\n\u2022 10.7 million total pixels
\n\u2022 10.1 million effective pixels
\n\u2022 Primary colour filter (RGB)
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\nImage sizes\t
\u2022 10M 3648 x 2736
\n\u2022 5M 2560 x 1920
\n\u2022 4M 2304 x 1728
\n\u2022 3M 2048 x 1536
\n\u2022 2M 1600 x 1200
\n\u2022 1M 1280 x 960
\n\u2022 VGA 640 x 480
\n\u2022 16:9 1920 x 1080
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\nMovie clips\t
\u2022 640 x 480 \/ 15 fps Recording time: 10 sec
\n\u2022 320 x 240 \/ 15 fps Recording time: 29 min
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\nFile formats\t
\u2022 JPEG (EXIF 2.2)
\n\u2022 AVI Motion JPEG
\n\u2022 WAV audio
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\nLens\t
\u2022 3 x
\n\u2022 3 Aspherical glass elements
\n\u2022 Focal length 6.7 – 20.1 mm
\n\u2022 Focal length (equiv. 35mm) 38-114 mm
\n\u2022 10 lenses \/ 8 groups
\n\u2022 Aperture 3.5 – 5.0
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\nImage stabilization\tYes
\nConversion lenses\tNo
\nDigital zoom\tYes 5x
\nFocus\t
\u2022 TTL iESP auto focus with contrast detection
\n\u2022 Face Detection AF
\n\u2022 Spot
\n\u2022 Standard
\n\u2022 Macro
\n\u2022 Super-Macro
\nAF assist lamp\tYes
\nFocus distance\t
\u2022 Standard mode 0.5m (wide) \/ 0.5m (tele)
\n\u2022 Macro mode 0.2m – (wide) \/ 0.3m (tele)
\n\u2022 Super Macro mode Closest focusing distance: 7 cm
\nMetering\t
\u2022 ESP light metering
\n\u2022 Spot
\nISO sensitivity\t
\u2022 Auto ISO 80 – 1600 Automatically selected
\n\u2022 Manual ISO 80, 100, 200, 400, 800, 1600
\nExposure compensation\t
\u2022 +\/- 2 EV
\n\u2022 1\/3 EV steps
\nShuttter speed\t1 s – 1\/1000 s
\nAperture\tf3.5 – f5.0
\nScene modes\t
\u2022 Portrait
\n\u2022 Landscape
\n\u2022 Landscape with Portrait
\n\u2022 Night Scene
\n\u2022 Night Scene with portrait
\n\u2022 Sports
\n\u2022 Indoor
\n\u2022 Candle
\n\u2022 Self-portrait
\n\u2022 Available Light Portrait
\n\u2022 Sunset
\n\u2022 Fireworks
\n\u2022 Museum
\n\u2022 Cuisine
\n\u2022 Behind Glass
\n\u2022 Documents
\n\u2022 Auction
\n\u2022 Shoot & Select 1
\n\u2022 Shoot & Select 2
\n\u2022 Beach and Snow
\n\u2022 Pre-Capturing Movie
\n\u2022 Underwater Snapshot
\n\u2022 Snow
\n\u2022 Smile Shot
\nWhite balance\t
\u2022 White balance adjustment
\n\u2022 Sunlight
\n\u2022 Tungsten
\n\u2022 Overcast
\n\u2022 Flourescent 1
\n\u2022 Flourescent 2
\n\u2022 Flourescent 3
\nSelf timer\tYes
\nFlash
\t\u2022 Auto
\n\u2022 Red-eye reduction
\n\u2022 Fill-in
\n\u2022 Off
\nLCD monitor\t
\u2022 2.7″ \/ 6.9 cm LCD
\n\u2022 230,000 dots
\nConnectivity\t
\u2022 DC input
\n\u2022 Combined A\/V & USB output
\n\u2022 USB 2.0 compatible
\nStorage\t
\u2022 DCF
\n\u2022 EXIF 2.2
\n\u2022 PIM III
\n\u2022 PictBridge
\n\u2022 DPOF
\nPower\t
\u2022 LI-50B Rechargeable Lithium-Ion battery
\n\u2022 D-7 AC AC Adapter (optional)
\nWeight (no batt)\t152g
\nDimensions\t93 x 62 x 22.6mm
<\/p>\n","protected":false},"excerpt":{"rendered":"
p the front, back or side of the camera to operate it. This comes in handy when you’re wearing gloves, which is very possible because the camera is said to withstand temperatures down to 14 degrees farenheit. As in previous models, the 1050 SW can handle drops from up to 5 feet, and performs submerged […]<\/p>\n","protected":false},"author":141,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4851","post","type-post","status-publish","format-standard","hentry","category-trending"],"acf":[],"yoast_head":"\n