{"id":49004,"date":"2018-06-08T12:00:39","date_gmt":"2018-06-08T16:00:39","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=49004"},"modified":"2018-06-12T08:52:56","modified_gmt":"2018-06-12T12:52:56","slug":"diversity-in-stock-photo-agency-images-is-increasing-thanks-to-a-new-getty-initiative","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/diversity-in-stock-photo-agency-images-is-increasing-thanks-to-a-new-getty-initiative\/","title":{"rendered":"Diversity in Stock Photo Agency Images Is Increasing, Thanks to a New Getty Initiative"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Getty Images<\/span><span class=\"s2\">, in conjunction with <span class=\"s1\">O<\/span><span class=\"s1\">a<\/span><span class=\"s1\">th<\/span> and the <span class=\"s1\">National Disability Leadership Alliance<\/span>, <a href=\"http:\/\/press.gettyimages.com\/oath-national-disability-leadership-alliance-and-getty-images-launch-new-disability-image-collection\/\"><span class=\"s1\">announced<\/span><\/a> a new joint initiative to increase diversity in stock photo images. Specifically, they\u2019ll be working to increase the offerings in their collection to include individuals with disabilities. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">According to Getty, media images of disabled people tend to portray them either as &#8220;heroic&#8221;<\/span><span class=\"s2\"> or &#8220;pitiful&#8221; \u2013 both of which stereotype and objectify disabled people. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Fighting these stereotypes and showing the diversity of disabled individuals is the goal of their <a href=\"http:\/\/thedisabilitycollection.com\/\"><span class=\"s1\">new website<\/span><\/a>, which introduces an image collection that &#8220;more accurately reflects lives and diversity of people with disabilities.&#8221;&nbsp;<\/span><\/p>\n<p>\u201cAt a time when imagery is the most widely spoken global language, it has never been more important to produce and promote a visual language that is progressive and inclusive, and to support diverse voices in doing so,\u201d Rebecca Swift, Director of Visual Insights at Getty Images, says in the <a href=\"http:\/\/press.gettyimages.com\/oath-national-disability-leadership-alliance-and-getty-images-launch-new-disability-image-collection\/\">statement<\/a>. \u201cWhile we cannot change what people publish or click on overnight, we can provide better alternatives for those looking to create more authentic stories. The Disability Collection strives to be a collection of authentic and empowering images of people with disabilities in everyday life.\u201d<\/p>\n<p class=\"p1\"><span class=\"s2\">The collection is not yet complete; what these organizations are actually doing is to <a href=\"https:\/\/communityassignments.gettyimages.com\/en\/community-assignments\/the-disability-collection\/submit\"><span class=\"s1\">invite submissions<\/span><\/a> for the forthcoming collection. As submissions come in, they will be judged against the wonderfully thought-out standards that they have assembled. It\u2019s worth reading them \u2014 the standards, <a href=\"http:\/\/images.engage.gettyimages.com\/Web\/GettyImagesInc\/%257B5332ec18-f9fd-4888-86d5-827e1578c750%257D_The_Disability_Collection_Brief1.pdf\"><span class=\"s1\">available here<\/span><\/a>, are a set of guidelines that invite the participants to &#8220;portray disability as a natural part of someone&#8217;s identity, instead of disability as something that needs to be &#8216;cured,&#8217; &#8216;fixed,&#8217; or overcome.&#8221;<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">So, yes, Getty\u2019s diversity initiative is wonderful and they deserve real praise for trying to make their photos more diverse. But there\u2019s still more work to be done! As photographers, we contribute to stock photo sites, and we would do well to remember diversity as we make our submissions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getty Images, in conjunction with Oath and the National Disability Leadership Alliance, announced a new joint initiative to increase diversity in stock photo images. Specifically, they\u2019ll be working to increase the offerings in their collection to include individuals with disabilities. According to Getty, media images of disabled people tend to portray them either as &#8220;heroic&#8221; [&hellip;]<\/p>\n","protected":false},"author":11111143,"featured_media":49005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-49004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diversity in Stock Photo Agency Images Is Increasing, Thanks to a New Getty Initiative - Adorama<\/title>\n<meta name=\"description\" content=\"Getty Images, in conjunction with Oath and the National Disability Leadership Alliance, announced a new joint initiative to increase diversity in stock\" \/>\n<meta name=\"robots\" content=\"index, follow, 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