{"id":49180,"date":"2018-06-12T12:00:43","date_gmt":"2018-06-12T16:00:43","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=49180"},"modified":"2018-06-12T09:19:05","modified_gmt":"2018-06-12T13:19:05","slug":"kanye-west-shot-his-ye-album-cover-on-his-iphone","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/kanye-west-shot-his-ye-album-cover-on-his-iphone\/","title":{"rendered":"Kanye West Shot His &#8216;Ye&#8217; Album Cover on His iPhone"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Kanye West<\/span><span class=\"s2\">&nbsp;needs no introduction. Having released eight studio albums \u2014 all of which have&nbsp;<\/span>debuted at number one on the US Billboard 200 \u2014 and started his own fashion line, West&#8217;s accomplishments rack up by the year.&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s2\">But every artist needs to sell albums. And the album art, or cover photo, is key to giving the sound a visual identity consonant with its music and its message \u2014 who else remembers the infamous plain &#8220;Yeezus&#8221; album cover from 2013? In fact, it can be argued, that today\u2019s streaming services make the cover art even more important, as that\u2019s the visual that plays alongside each stream of every track on the album.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">That explains why artists and record labels tend to spend much thought and invest in high-powered professionals to define the concept of an album and to decide on the correct photo to grace the album cover. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">But West \u2014 a genre-defying figure in many ways \u2014 has surprised us all by taking a different path for his newest album, \u201c<a href=\"https:\/\/kanyewest.lnk.to\/ye\"><span class=\"s1\">ye<\/span><\/a>\u201d. According to his wife, <span class=\"s1\">Kim Kardashian West<\/span>, <a href=\"https:\/\/twitter.com\/KimKardashian\/status\/1002428867334688768\">Kanye himself took the photo<\/a> that ended up being the cover for the album on his way to the album listening party. But, get this \u2014 he took the photo with his iPhone!&nbsp;<\/span><\/p>\n<p>https:\/\/www.instagram.com\/p\/BjfEPx6FPf1\/<\/p>\n<p class=\"p1\"><span class=\"s2\">What does this mean for photographers? To me, this is a testament to the ubiquity of phone cameras; we can take and &#8220;develop&#8221; a photo in an instant, with a device that is never more than a few feet away from us. But remember, however powerful today\u2019s iPhone camera is \u2014 and it is! \u2014 this photo will almost never be displayed more than a few inches wide. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Also, the argument can be made that an artist of Kanye\u2019s stature and skill would be able to take an album platinum even without any cover photo (i.e. &#8220;Yeezus&#8221;). So, taking the photo with an iPhone right before the record\u2019s release doesn\u2019t really say anything about the need for professionals for albums coming from everyone else (who aren\u2019t Kanye). <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Lastly, and ultimately, as far as I\u2019m concerned, the photo is a snapshot. It doesn\u2019t show concept, it doesn\u2019t show technique, it doesn\u2019t tell a story. Does it look bad? No. Does it look good? Not especially. Does that matter? Not for this album. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">The bottom line is that if you are Kanye West you can get away with using a snapshot for your album cover. But to everyone else out there, a photographer can be a great asset.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kanye West&nbsp;needs no introduction. Having released eight studio albums \u2014 all of which have&nbsp;debuted at number one on the US Billboard 200 \u2014 and started his own fashion line, West&#8217;s accomplishments rack up by the year.&nbsp; But every artist needs to sell albums. And the album art, or cover photo, is key to giving the [&hellip;]<\/p>\n","protected":false},"author":11111143,"featured_media":49187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,17770,17780,3],"tags":[],"class_list":["post-49180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo","category-photography","category-photography-tips","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kanye West Shot His &#039;Ye&#039; Album Cover on His iPhone - Adorama<\/title>\n<meta name=\"description\" content=\"Kanye West&nbsp;needs no introduction. Having released eight studio albums \u2014 all of which have&nbsp;debuted at number one on the US Billboard 200 \u2014 and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/kanye-west-shot-his-ye-album-cover-on-his-iphone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kanye West Shot His &#039;Ye&#039; Album Cover on His iPhone - Adorama\" \/>\n<meta property=\"og:description\" content=\"Kanye West&nbsp;needs no introduction. 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