{"id":499,"date":"2015-01-20T10:31:06","date_gmt":"2015-01-20T10:31:06","guid":{"rendered":"http:\/\/dev.wordpress\/?p=499"},"modified":"2017-11-20T22:27:22","modified_gmt":"2017-11-21T03:27:22","slug":"meet-a-pro-richard-storm","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/meet-a-pro-richard-storm\/","title":{"rendered":"Meet a Pro: Richard Storm"},"content":{"rendered":"

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The Basics: Who, What, Where<\/h4>\n

My name is Rich and I’m a photographer based in NYC. I’m a Queens native and grew up in the area. I now have the pleasure of shooting all over New York for clients that range from Bravo and KPMG, to actors, entertainers, artists, and various retail\/e-commerce companies. I left my dead end job in 2013 to become a full time photographer. There was no safety net and it was a make it or break it time of my life. I was getting married at the end of the year and needed a fresh start doing something that I loved instead of being strapped to desk at a job I didn’t like. My passion is photography.<\/p>\n

Favorite Subjects<\/h4>\n

I shoot a wide range of subjects but my favorite things to shoot are portraits and lifestyle photos. I really like capturing peoples’ faces with my camera and experimenting with the light around them to bring the viewer closer to the subject’s persona or attitude in the moment.<\/p>\n

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Essential Gear<\/h4>\n

I shoot with a Canon 70D<\/a> for now with a variety of lenses. My go-to portrait lens is a Canon 100mm L macro<\/a>. Soon I will be upgrading to either a Canon 5D Mark III<\/a> or Canon 7D Mark II<\/a>.<\/p>\n

Advice for Photographers<\/h4>\n

My best advice for anyone wanting to shoot for a living – especially portraits (double especially for corporate portraits) is that you need to be calm, open, friendly, and be a people person. A photographer’s job is to make people comfortable enough to open up to the camera and let their inner self shine through. A photographer’s personality is as big of a tool as his eye. No one wants to work with a diva.<\/p>\n

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Words to Live By<\/h4>\n

“Make it happen.” – You can solve any dilemma by force of will, intuition, positive thinking, and know-how. The other thing I like to say is that just because someone drives a Ferrari, it doesn’t make them a great driver. The same goes for camera gear. If you buy the most expensive gear thinking you’ll take the most amazing photos then you’ve missed the point of being a photographer. Know your fundamentals first.<\/p>\n

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See more of Rich’s work:<\/strong><\/p>\n