{"id":5088,"date":"2008-05-13T20:00:00","date_gmt":"2008-05-13T20:00:00","guid":{"rendered":"http:\/\/dev.wordpress\/?p=5088"},"modified":"2008-05-13T20:00:00","modified_gmt":"2008-05-13T20:00:00","slug":"microsoft-pentax-join-forces","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/microsoft-pentax-join-forces\/","title":{"rendered":"Microsoft, Pentax join forces"},"content":{"rendered":"<p>ll as other products made by Hoya. Does this mean we&#8217;ll be seeing Windows-based digital camera operating systems? Will Mac users be cut out of the Pentax compatibility loop?<br \/>\n<BR><BR><br \/>\n\u201cWe expect that [this agreement] will bring considerable benefits to consumers in the near future,&#8221; Ko Torigoe, General Manager of Hoya&#8217;s Pentax division, is quoted as saying in the press release. &#8220;We should be able to shorten the time required for product development because of technological advancement by both companies, and therefore deliver higher-quality products to the market.\u201d<br \/>\n<BR><BR><br \/>\nHello, Microtax&#8230;or Pentasoft?<br \/>\n<BR><BR><br \/>\nHere&#8217;s the press release:<\/i><br \/>\n<BR><BR><br \/>\n<b>Microsoft and HOYA Enter Into Patent Cross-Licensing Agreement Covering Digital Cameras and Other Consumer Products<\/b><br \/>\n<BR><BR><br \/>\n<i>Companies enter into agreement to enhance their innovation efforts in the field of consumer products including digital cameras.<\/i><br \/>\n<BR><BR><br \/>\nREDMOND, Wash., and TOKYO \u2014 May 12, 2008 \u2014 Microsoft Corp. and HOYA CORPORATION PENTAX Imaging Systems Division have signed a patent cross-licensing agreement to further the development of each company\u2019s current and future product lines, which will expand technological innovation and enhance the overall customer and consumer experience.<br \/>\n<BR><BR><br \/>\nThe agreement covers digital cameras made by PENTAX as well as a broad range of other consumer products each company manufactures and sells. Although the contents of the agreement, including the specific financial terms, have not been disclosed, the parties indicated that Microsoft is being compensated by PENTAX.<br \/>\n<BR><BR><br \/>\n\u201cWhen technological industry leaders collaborate through intellectual property licensing, we foster greater innovation that will benefit the customer, the consumer and the overall IT ecosystem,\u201d said Horacio Gutierrez, vice president of intellectual property and licensing at Microsoft. \u201cWe are proud of the quality of our broad, global patent portfolio, and we are pleased that another consumer products company has recognized the value of our worldwide patent portfolio.\u201d<br \/>\n<BR><BR><br \/>\n\u201cWe believe that this contract will further solidify the alliance between the two companies,\u201d said Ko Torigoe, general manager of HOYA CORPORATION PENTAX Imaging Systems Division. \u201cWe also expect that it will bring considerable benefits to consumers in the near future, as we should be able to shorten the time required for product development because of technological advancement by both companies, and therefore deliver higher-quality products to the market.\u201d<br \/>\n<BR><BR><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ll as other products made by Hoya. Does this mean we&#8217;ll be seeing Windows-based digital camera operating systems? Will Mac users be cut out of the Pentax compatibility loop? \u201cWe expect that [this agreement] will bring considerable benefits to consumers in the near future,&#8221; Ko Torigoe, General Manager of Hoya&#8217;s Pentax division, is quoted as [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5088","post","type-post","status-publish","format-standard","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft, Pentax join forces - Adorama<\/title>\n<meta name=\"description\" content=\"ll as other products made by Hoya. Does this mean we&#039;ll be seeing Windows-based digital camera operating systems? Will Mac users be cut out of the Pentax compatibility loop? u201cWe expect that [this agreement] will bring considerable benefits to consumers in the near future,&quot; Ko Torigoe, General Manager of Hoya&#039;s Pentax division, is quoted as saying in the press release. &quot;We should be able to shorten the time required for product development because of technological advancement by both companies, and therefore deliver higher-quality products to the market.u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/microsoft-pentax-join-forces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft, Pentax join forces - Adorama\" \/>\n<meta property=\"og:description\" content=\"ll as other products made by Hoya. Does this mean we&#039;ll be seeing Windows-based digital camera operating systems? Will Mac users be cut out of the Pentax compatibility loop? u201cWe expect that [this agreement] will bring considerable benefits to consumers in the near future,&quot; Ko Torigoe, General Manager of Hoya&#039;s Pentax division, is quoted as saying in the press release. &quot;We should be able to shorten the time required for product development because of technological advancement by both companies, and therefore deliver higher-quality products to the market.u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/microsoft-pentax-join-forces\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2008-05-13T20:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Adorama News Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adorama News Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/microsoft-pentax-join-forces\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/microsoft-pentax-join-forces\\\/\"},\"author\":{\"name\":\"Adorama News Writer\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/c22760508c99db47c7a94fd2647cc14a\"},\"headline\":\"Microsoft, Pentax join forces\",\"datePublished\":\"2008-05-13T20:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/microsoft-pentax-join-forces\\\/\"},\"wordCount\":365,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"articleSection\":[\"Trending\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/microsoft-pentax-join-forces\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/microsoft-pentax-join-forces\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/microsoft-pentax-join-forces\\\/\",\"name\":\"Microsoft, Pentax join forces - Adorama\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"datePublished\":\"2008-05-13T20:00:00+00:00\",\"description\":\"ll as other products made by Hoya. 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