{"id":53026,"date":"2018-10-23T12:00:16","date_gmt":"2018-10-23T16:00:16","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=53026"},"modified":"2022-02-23T17:13:39","modified_gmt":"2022-02-23T22:13:39","slug":"how-to-promote-a-podcast","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/how-to-promote-a-podcast\/","title":{"rendered":"How to Promote a Podcast"},"content":{"rendered":"\n

When starting a podcast<\/a>, it\u2019s normal to spend most of your time and effort in choosing the right podcast equipment<\/a> and editing your audio until it\u2019s good enough for publishing. However, what people don\u2019t always realize is that the real uphill battle comes after that: getting people to actually listen<\/em>. That’s why you need a plan for how to promote a podcast. <\/p>\n\n\n\n

Knowing how to market a podcast is key, especially in the beginning when you don\u2019t really have a following yet. Once you\u2019ve published your shows, you\u2019ll need a pretty solid plan to actually get people to consume your content\u2014and we\u2019ve got it all laid out for you below.<\/p>\n\n\n\n

The following strategies have worked wonders for many of today’s successful podcasters, but you may customize the plan according to what you think is the best for you and your show. With these tips and strategies, you\u2019ll be able to increase your podcast\u2019s visibility and downloads (and maybe even earn money from them<\/a>) even if you\u2019ve never promoted a podcast before.<\/p>\n\n\n\n

12 Ways to Promote Your Podcast<\/h2>\n\n\n\n
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Get on iTunes<\/h3>\n\n\n\n

There are lots of podcast directories you can submit to, like Spotify and Google Play Music, but you\u2019ll want to learn how to start a podcast on iTunes<\/a> for maximum exposure. According to several notable podcasters, Apple Podcasts is really where most of the podcast listening happens, which is why you\u2019ll want to make it the main channel to focus on to help you gain attention and kickstart your growth.<\/p>\n\n\n\n

If you\u2019re a new podcaster, make joining the iTunes podcast directory one of your top priorities.<\/p>\n\n\n\n

Of course, you’ll also want to explore how to start a podcast on Spotify<\/a> to maximize audience reach. <\/p>\n\n\n\n

Promote on social media<\/h3>\n\n\n\n

Even if you didn\u2019t read this article or another similar article online, you\u2019re still likely going to promote a podcast on all your social media platforms. In this social media age, it\u2019s pretty much common sense at this point. However, social media promotion does require a savvy approach in order to reap the benefits.<\/p>\n\n\n\n

The great thing about using social media for promotion is that you aren\u2019t limited to the people who follow you. If your post is interesting enough, people will likely share it on their own social media pages, which then allows you to reach more audiences. With that in mind, instead of just posting a plain link, create shareable media that\u2019s more likely to garner likes and shares, like eye-catching images, video clips, or 5-second soundbites. Be creative!<\/p>\n\n\n\n

Also, make sure to pin the post with the link to your podcast episode on Twitter and Facebook, and add it to your Instagram bio, so that it doesn\u2019t get buried under your newer posts. You can also talk about behind-the-scenes stuff on your Facebook Messenger My Day and Instagram stories.<\/p>\n\n\n\n

Kick off your promotion with a teaser 24 hours before your podcast goes live. A good schedule to follow is to promote as much as 3x on Twitter on launch day and 2x on Facebook during the first week.<\/p>\n\n\n\n

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Prepare multiple episodes for launch day<\/h3>\n\n\n\n

Seasoned podcasters reveal that the minimum is three<\/strong> episodes by launch date, but you may want to produce more (two episodes per succeeding week) so you can focus on uploading each episode, promoting them, and monitoring your growing audience in the next few weeks.<\/p>\n\n\n\n

Before you launch your podcast, it helps to start promoting it with teasers so you can build your audience and then hook<\/em> them with those prepared episodes.<\/p>\n\n\n\n

Transcribe your audio<\/h3>\n\n\n\n

You\u2019ll find that many successful podcasters offer full transcripts of their show on their blogs or websites. This strategy is definitely worth a try, especially since text can make you more findable on search engines, plus the transcription blog post can be a good place to collect leads (with integrated lead capture forms and links to your other pages).<\/p>\n\n\n\n

To make things easier for you, you can seek online transcription services from sites like Rev.com or Fiverr. Your transcription blog post can also be formatted to be easier to read by only featuring highlights or excerpts with subheaders to cut chunks of text and including these in your show notes.<\/p>\n\n\n\n

Repurpose your content into a YouTube video<\/h3>\n\n\n\n

Speaking of utilizing different forms of media to promote your podcast, you can repurpose your episode into a YouTube video so you can easily share it on social media platforms. You can even use YouTube\u2019s automatic closed captioning and transcription if you\u2019re not going to transcribe. If you don’t already have a channel, you’ll want to explore how to start a YouTube channel<\/a> for your podcast. <\/p>\n\n\n\n

Video podcasts will also attract those who have the time and freedom to watch<\/em> the episode. It can even be a way to promote your YouTube channel if you have one! Make it more searchable on search engines (for SEO) by naming it \u201cInterview with\u2026\u201d or by utilizing a good, keyword-rich title.<\/p>\n\n\n\n

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Submit your show to \u201cpodcatchers\u201d<\/h3>\n\n\n\n

Podcatchers are simply apps that play podcasts. The Apple podcast app is the most popular one, but you\u2019ll want to have your show on other apps to gain as many listeners as possible. You can submit your podcast to the following apps:<\/p>\n\n\n\n