{"id":5349,"date":"2008-01-29T19:00:00","date_gmt":"2008-01-29T19:00:00","guid":{"rendered":"http:\/\/dev.wordpress\/?p=5349"},"modified":"2008-01-29T19:00:00","modified_gmt":"2008-01-29T19:00:00","slug":"pma-new-nik-plug-in-adds-precise-control","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/","title":{"rendered":"PMA: New Nik plug-in adds precise control"},"content":{"rendered":"<p>ful, precise, and easy way for photographers to selectively control and adjust the color and light in their digital images<br \/>\n<BR><BR><br \/>\nLas Vegas, NV \u2013 January 30, 2008 (PMA 08, Booth #L161) \u2013 Nik Software, Inc. announces today Viveza, the latest addition to its line of award-winning photographic plug-ins for Adobe Photoshop and Photoshop Elements. Nik Software\u2019s Viveza is a powerful and intuitive software tool designed to enable photographers of all skill levels to precisely select and control the light and color in photographic images while working within Photoshop.<br \/>\n<BR><BR><br \/>\nBy incorporating Nik Software\u2019s revolutionary U Point technology (www.upoint.com), Viveza provides easy-to-use methods for correcting and enhancing images without the need to create complicated selections or layer masks or have expert-level knowledge of Adobe Photoshop. U Point is the core technology that powers Viveza and brings Photoshop users unprecedented efficiency and control for editing digital images. To make adjustments to an image, users simply place U Point powered Color Control Points directly on colors or objects in an image (such as sky, skin, grass, etc.) then adjust easy-to-use sliders for brightness, contrast, color and more. Viveza automatically selects objects and creates masks based on where the user places a Color Control Point. By working directly on the image, powerful selective enhancements can be accomplished in a fraction of the time needed by using other methods.<br \/>\n<BR><BR><br \/>\n\u201cWhen attempting to selectively edit images, photographers typically face the challenge of isolating the color or object they want to enhance and then need to ensure the selective enhancements look natural,\u201d said Michael J. Slater, president and CEO of Nik Software. \u201cAt the heart of Viveza is our U Point technology, which uniquely addresses these challenges and provides Photoshop users with a full range of capabilities for selectively controlling color and light,\u201d Slater concluded.<br \/>\n<BR><BR><br \/>\nWith Nik Software\u2019s Viveza plug-in, photographers are able to do more to improve the overall quality of their images and address image editing tasks that are too complex or simply not possible with other tools. For more information about Viveza, including an introductory video, please visit www.niksoftware.com\/viveza.<br \/>\n<BR><BR><br \/>\nKey Features<br \/>\n<BR><BR><br \/>\nColor Control Points \u2013 U Point technology incorporated into Viveza brings a new level of precision and efficiency to photographic image editing. Users easily control an image\u2019s color, light and tonality with Color Control Points. Simple-to-use sliders let users quickly adjust brightness, contrast, saturation, red, green, blue, hue, and warmth, providing ultimate mastery over digital images. Enhancements are automatically and naturally blended throughout the image for spectacular results.<br \/>\n<BR><BR><br \/>\nSmart Filter Support \u2013 Viveza is compatible with Adobe Photoshop&#8217;s Smart Filter feature which permits users to fine-tune enhancements after they\u2019ve been applied, without adding additional layers.<br \/>\n<BR><BR><br \/>\nPowerful Selective Tool \u2013 Viveza\u2019s Selective Tool allows users to brush any light and color changes into their image using Photoshop\u2019s brush tools. Layers and masks are created automatically, enabling users to quickly and easily apply any filter selectively. For added control and fine detail adjustments, Viveza also supports pressure-sensitive features optimized for Wacom\u00ae Pen Tablets.<br \/>\n<BR><BR><br \/>\nPricing and Availability<BR><BR><br \/>\nNik Software\u2019s Viveza\u2122 will be available directly from Nik Software (www.niksoftware.com) and specialty camera retailers in North America in the first quarter of 2008. A complete list of resellers may be found at www.niksoftware.com\/resellers. The suggested retail price of Viveza is $249.95. Viveza installs as a Photoshop or Photoshop Elements plug-in and will be available for Windows and Macintosh operating systems, including Vista and Leopard.<br \/>\n<BR><BR><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ful, precise, and easy way for photographers to selectively control and adjust the color and light in their digital images Las Vegas, NV \u2013 January 30, 2008 (PMA 08, Booth #L161) \u2013 Nik Software, Inc. announces today Viveza, the latest addition to its line of award-winning photographic plug-ins for Adobe Photoshop and Photoshop Elements. Nik [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5349","post","type-post","status-publish","format-standard","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PMA: New Nik plug-in adds precise control - Adorama<\/title>\n<meta name=\"description\" content=\"ful, precise, and easy way for photographers to selectively control and adjust the color and light in their digital images Las Vegas, NV u2013 January 30, 2008 (PMA 08, Booth #L161) u2013 Nik Software, Inc. announces today Viveza, the latest addition to its line of award-winning photographic plug-ins for Adobe Photoshop and Photoshop Elements. Nik Softwareu2019s Viveza is a powerful and intuitive software tool designed to enable photographers of all skill levels to precisely select and control the light and color in photographic images while working within Photoshop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PMA: New Nik plug-in adds precise control - Adorama\" \/>\n<meta property=\"og:description\" content=\"ful, precise, and easy way for photographers to selectively control and adjust the color and light in their digital images Las Vegas, NV u2013 January 30, 2008 (PMA 08, Booth #L161) u2013 Nik Software, Inc. announces today Viveza, the latest addition to its line of award-winning photographic plug-ins for Adobe Photoshop and Photoshop Elements. Nik Softwareu2019s Viveza is a powerful and intuitive software tool designed to enable photographers of all skill levels to precisely select and control the light and color in photographic images while working within Photoshop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2008-01-29T19:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Adorama News Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adorama News Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pma-new-nik-plug-in-adds-precise-control\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pma-new-nik-plug-in-adds-precise-control\\\/\"},\"author\":{\"name\":\"Adorama News Writer\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/c22760508c99db47c7a94fd2647cc14a\"},\"headline\":\"PMA: New Nik plug-in adds precise control\",\"datePublished\":\"2008-01-29T19:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pma-new-nik-plug-in-adds-precise-control\\\/\"},\"wordCount\":581,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"articleSection\":[\"Trending\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pma-new-nik-plug-in-adds-precise-control\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pma-new-nik-plug-in-adds-precise-control\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pma-new-nik-plug-in-adds-precise-control\\\/\",\"name\":\"PMA: New Nik plug-in adds precise control - Adorama\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"datePublished\":\"2008-01-29T19:00:00+00:00\",\"description\":\"ful, precise, and easy way for photographers to selectively control and adjust the color and light in their digital images Las Vegas, NV \\\\u2013 January 30, 2008 (PMA 08, Booth #L161) \\\\u2013 Nik Software, Inc. announces today Viveza, the latest addition to its line of award-winning photographic plug-ins for Adobe Photoshop and Photoshop Elements. Nik Software\\\\u2019s Viveza is a powerful and intuitive software tool designed to enable photographers of all skill levels to precisely select and control the light and color in photographic images while working within Photoshop.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pma-new-nik-plug-in-adds-precise-control\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pma-new-nik-plug-in-adds-precise-control\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pma-new-nik-plug-in-adds-precise-control\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trending\",\"item\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/category\\\/trending\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PMA: New Nik plug-in adds precise control\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\",\"name\":\"Adorama\",\"description\":\"Your destination for photography, video, audio, drones, electronics, computers, and more!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\",\"name\":\"42 West, the Adorama Learning Center\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/42-West-Logo-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/42-West-Logo-Blue.png\",\"width\":870,\"height\":252,\"caption\":\"42 West, the Adorama Learning Center\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/adorama\",\"https:\\\/\\\/x.com\\\/adorama\",\"http:\\\/\\\/www.instagram.com\\\/adorama\",\"http:\\\/\\\/www.pinterest.com\\\/adorama\",\"http:\\\/\\\/www.youtube.com\\\/adorama\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/c22760508c99db47c7a94fd2647cc14a\",\"name\":\"Adorama News Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g\",\"caption\":\"Adorama News Writer\"},\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/author\\\/Adorama News Writer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PMA: New Nik plug-in adds precise control - Adorama","description":"ful, precise, and easy way for photographers to selectively control and adjust the color and light in their digital images Las Vegas, NV u2013 January 30, 2008 (PMA 08, Booth #L161) u2013 Nik Software, Inc. announces today Viveza, the latest addition to its line of award-winning photographic plug-ins for Adobe Photoshop and Photoshop Elements. Nik Softwareu2019s Viveza is a powerful and intuitive software tool designed to enable photographers of all skill levels to precisely select and control the light and color in photographic images while working within Photoshop.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/","og_locale":"en_US","og_type":"article","og_title":"PMA: New Nik plug-in adds precise control - Adorama","og_description":"ful, precise, and easy way for photographers to selectively control and adjust the color and light in their digital images Las Vegas, NV u2013 January 30, 2008 (PMA 08, Booth #L161) u2013 Nik Software, Inc. announces today Viveza, the latest addition to its line of award-winning photographic plug-ins for Adobe Photoshop and Photoshop Elements. Nik Softwareu2019s Viveza is a powerful and intuitive software tool designed to enable photographers of all skill levels to precisely select and control the light and color in photographic images while working within Photoshop.","og_url":"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/","og_site_name":"Adorama","article_publisher":"http:\/\/www.facebook.com\/adorama","article_published_time":"2008-01-29T19:00:00+00:00","author":"Adorama News Writer","twitter_card":"summary_large_image","twitter_creator":"@adorama","twitter_site":"@adorama","twitter_misc":{"Written by":"Adorama News Writer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/#article","isPartOf":{"@id":"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/"},"author":{"name":"Adorama News Writer","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/person\/c22760508c99db47c7a94fd2647cc14a"},"headline":"PMA: New Nik plug-in adds precise control","datePublished":"2008-01-29T19:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/"},"wordCount":581,"commentCount":0,"publisher":{"@id":"https:\/\/www.adorama.com\/alc\/#organization"},"articleSection":["Trending"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/","url":"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/","name":"PMA: New Nik plug-in adds precise control - Adorama","isPartOf":{"@id":"https:\/\/www.adorama.com\/alc\/#website"},"datePublished":"2008-01-29T19:00:00+00:00","description":"ful, precise, and easy way for photographers to selectively control and adjust the color and light in their digital images Las Vegas, NV \\u2013 January 30, 2008 (PMA 08, Booth #L161) \\u2013 Nik Software, Inc. announces today Viveza, the latest addition to its line of award-winning photographic plug-ins for Adobe Photoshop and Photoshop Elements. Nik Software\\u2019s Viveza is a powerful and intuitive software tool designed to enable photographers of all skill levels to precisely select and control the light and color in photographic images while working within Photoshop.","breadcrumb":{"@id":"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adorama.com\/alc\/pma-new-nik-plug-in-adds-precise-control\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adorama.com\/alc\/"},{"@type":"ListItem","position":2,"name":"Trending","item":"https:\/\/www.adorama.com\/alc\/category\/trending\/"},{"@type":"ListItem","position":3,"name":"PMA: New Nik plug-in adds precise control"}]},{"@type":"WebSite","@id":"https:\/\/www.adorama.com\/alc\/#website","url":"https:\/\/www.adorama.com\/alc\/","name":"Adorama","description":"Your destination for photography, video, audio, drones, electronics, computers, and more!","publisher":{"@id":"https:\/\/www.adorama.com\/alc\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adorama.com\/alc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adorama.com\/alc\/#organization","name":"42 West, the Adorama Learning Center","url":"https:\/\/www.adorama.com\/alc\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/logo\/image\/","url":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/10\/42-West-Logo-Blue.png","contentUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/10\/42-West-Logo-Blue.png","width":870,"height":252,"caption":"42 West, the Adorama Learning Center"},"image":{"@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/adorama","https:\/\/x.com\/adorama","http:\/\/www.instagram.com\/adorama","http:\/\/www.pinterest.com\/adorama","http:\/\/www.youtube.com\/adorama"]},{"@type":"Person","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/person\/c22760508c99db47c7a94fd2647cc14a","name":"Adorama News Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g","caption":"Adorama News Writer"},"url":"https:\/\/www.adorama.com\/alc\/author\/Adorama News Writer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/5349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/comments?post=5349"}],"version-history":[{"count":0,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/5349\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/media?parent=5349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/categories?post=5349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/tags?post=5349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}