{"id":5361,"date":"2008-01-27T19:00:00","date_gmt":"2008-01-27T19:00:00","guid":{"rendered":"http:\/\/dev.wordpress\/?p=5361"},"modified":"2008-01-27T19:00:00","modified_gmt":"2008-01-27T19:00:00","slug":"pre-pma-sony-adds-smile-shutter-to-digital-compacts","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/pre-pma-sony-adds-smile-shutter-to-digital-compacts\/","title":{"rendered":"Pre-PMA: Sony adds &#8220;smile shutter&#8221; to digital compacts"},"content":{"rendered":"<p>tically takes a picture whenever the subject smiles. No need to press the button. It&#8217;s going to be available on Sony&#8217;s Cyber-shot W line. The low-end S line has the earlier version of face detection, and can detect up to three faces in a scene.<br \/>\n<BR><BR><br \/>\nFor details, read the Sony press release:<\/i><br \/>\n<BR><BR><br \/>\n<b>SONY ADDS \u201cSMILE SHUTTER\u201d FUNCTION TO CYBER-SHOT W-SERIES DIGITAL CAMERAS<\/b><br \/>\n<BR><BR><br \/>\nSAN DIEGO \u2013 Sony is introducing a line of colorful W-series Cyber-shot\u00ae digital cameras with new imaging technologies for easier photo capture.<br \/>\n<BR><BR><\/p>\n<p>The 10.1-megapixel DSC-W170 and 8.1-megapixel DSC-W150 models feature Carl Zeiss\u00ae 5x optical zoom lenses with wide angles of view, 28 mm \u2013 140 mm and 30 mm \u2013 150 mm, respectively, and 2.7-inch LCD screens along with eye-level viewfinders. Rounding out the series are the 8.1-megapixel DSC-W130 models and 7.2-megapixel DSC-W120 units with 4x optical zoom and 2.5 inch LCD screens.<BR><BR><br \/>\nThe lineup features a wider range of color choices than previous models \u2013 from playful pink and blue to sophisticated champagne gold and red.<BR><BR><br \/>\nNewly-available on the W-series cameras is Sony\u2019s \u201csmile shutter\u201d mode, which automatically captures an image when your subject smiles \u2013 without having to press the shutter. This function even lets you prioritize adult or child faces to capture photos only when the intended subjects smile.<br \/>\n<BR><BR><br \/>\nSmart Technology to Capture Better Photos<br \/>\n<BR><BR><br \/>\nEach of the new W series models includes Sony\u2019s improved face detection technology, which, like the smile shutter technology, can now distinguish between the faces of children and adults. You can select \u201cchild priority\u201d or \u201cadult priority\u201d and the camera will detect up to eight faces in the camera frame and optimize focus, exposure, white balance, and flash control.<BR><BR><br \/>\nThe W170 and W150 cameras feature new intelligent scene recognition (iSCN) technology, which allows the camera to automatically select the optimal scene mode for a variety shooting situations. In advanced iSCN mode, the camera will take a photo based on the user\u2019s settings. If the camera determines that another setting would yield better exposure, it will automatically take a second photo with that setting. The user ultimately has two images to choose from.<br \/>\n<BR><BR><br \/>\nPowerful Features for Outstanding Images<br \/>\n<BR><BR><br \/>\nThe series features a number of powerful features, including: Sony\u2019s D-Range Optimizer to retrieve picture detail in photos with harsh highlights or dark shadows; semi-manual focus that allows you to select the focusing distance based on your subject\u2019s location; an improved auto focus system that includes macro ranges; Super SteadyShot image stabilization; high sensitivity settings up to ISO 3200; and in-camera editing functions such as \u201cunsharp mask\u201d to sharpen images.<br \/>\n<BR><BR><br \/>\nEnhanced Playback Options<br \/>\n<BR><BR><br \/>\nThe W170 and W150 units are equipped with advanced image management functionality. Filtering options allow you to search for photos by date and smile. Images can be viewed by date or in a helpful calendar view, and organized in the cameras\u2019 \u201cfavorites\u201d folder for quick retrieval of beloved images.<BR><BR><br \/>\nThe slideshow function of W170 and W150 has also been upgraded. Photos can be selected using the same advanced filtering options available in playback mode and transitions have been improved through the application of face detection technology. Now your subjects can take center stage as the slideshow moves through sophisticated pans, fades and wipes. Improvements to the background music function include a choice of more tracks, longer tracks, and multiple tracks for longer slideshows.<BR><BR><br \/>\nTo view your images in 1080 high-definition resolution, you can connect each of the cameras to a compatible HDTV sets via HD component cable or Sony\u2019s HD Cyber-shot Station\u00ae cradle (both sold separately).<br \/>\n<BR><BR><br \/>\nPrice and Availability<br \/>\n<BR><BR><br \/>\nIn pink, blue, black and silver, the DSC-W120 camera will be available for about $200 in March. The DSC-W130 model will be offered in pink, black and silver for about $230 that same month. The DSC-W150 model will hit retail in sophisticated champagne, red, black and silver for about $250 in April. The DSC-W170 model will also be available then in those same colors for about $300.<br \/>\n<BR><BR><br \/>\n<b>SONY ADDS PERFORMANCE AND REFINES DESIGN ON ENTRY-LEVEL CYBER-SHOT CAMERAS<\/b><br \/>\n<BR><BR><br \/>\nSAN DIEGO, Jan. 23, 2008 \u2013 Sony has enhanced the features and updated the design of its new Cyber-shot\u00ae DSC-S750 and DSC-S780 digital still camera models.<br \/>\n<BR><BR><\/p>\n<p>Both of the new entry-level digital still cameras feature Sony\u2019s face detection technology, which identifies up to three faces in the camera\u2019s LCD frame and automatically adjusts focus and exposure for well-exposed, natural-looking photos.<BR><BR><br \/>\nSony has also upgraded the two models\u2019 power source to Lithium Ion batteries, instead of AA batteries, to extend battery life and allow for a body design that is just 1-inch slim. The DSC-S780 and DSC-S750 cameras can capture up to 270 and 280 shots on a single full charge, respectively.<BR><BR><br \/>\n\u201cFace detection is just one of the technologies we\u2019re introducing to help customers take better photos more easily,\u201d said Phil Lubell, director of marketing for digital cameras at Sony Electronics.<BR><BR><br \/>\nThe 8.1-megapixel DSC-S780 and the 7.2-megapixel DSC-S750 models incorporate CCD imagers, 3x optical zoom lenses, and 2.5-inch LCD screens for easy framing and viewing of photos.<br \/>\nHigher sensitivity settings up to IS01250 have been added to both models to help reduce the risk of blurry photos when shooting in low-light conditions.<BR><BR><br \/>\nSeven convenient scene selections, including twilight, twilight portrait, landscape, soft snap, beach, snow and high sensitivity, allow you to adjust quickly for specific shooting conditions.<BR><BR><br \/>\nThe cameras\u2019 five-point autofocus system helps take the guesswork out of picture taking by intelligently selecting the best focus for the subject. This helps to ensure that the subject is in focus, even if they are not in the center of the frame.<BR><BR><br \/>\nThe cameras are equipped with 22MB of internal memory so you can start shooting as soon as the camera is out of the box. Their capacities can be expanded easily with an optional Memory Stick Duo\u2122 or Memory Stick PRO Duo\u2122 media card, now available in capacities up to 16 gigabytes.<br \/>\n<BR><BR><br \/>\nPrice and Availability<br \/>\n<BR><BR><br \/>\nAvailable in classic silver, the DSC-S750 model ships in March for about $150, and the DSC-S780 will be available in April for about $180. Options will include travel chargers, batteries, carrying cases, sports packs and other accessories, all sold separately.<\/p>\n<p><BR><BR><\/p>\n","protected":false},"excerpt":{"rendered":"<p>tically takes a picture whenever the subject smiles. No need to press the button. It&#8217;s going to be available on Sony&#8217;s Cyber-shot W line. The low-end S line has the earlier version of face detection, and can detect up to three faces in a scene. For details, read the Sony press release: SONY ADDS \u201cSMILE [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5361","post","type-post","status-publish","format-standard","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pre-PMA: Sony adds &quot;smile shutter&quot; to digital compacts - Adorama<\/title>\n<meta name=\"description\" content=\"tically takes a picture whenever the subject smiles. No need to press the button. It&#039;s going to be available on Sony&#039;s Cyber-shot W line. The low-end S line has the earlier version of face detection, and can detect up to three faces in a scene. For details, read the Sony press release:SONY ADDS u201cSMILE SHUTTERu201d FUNCTION TO CYBER-SHOT W-SERIES DIGITAL CAMERAS SAN DIEGO u2013 Sony is introducing a line of colorful W-series Cyber-shot\u00ae digital cameras with new imaging technologies for easier photo capture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/pre-pma-sony-adds-smile-shutter-to-digital-compacts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pre-PMA: Sony adds &quot;smile shutter&quot; to digital compacts - Adorama\" \/>\n<meta property=\"og:description\" content=\"tically takes a picture whenever the subject smiles. No need to press the button. It&#039;s going to be available on Sony&#039;s Cyber-shot W line. The low-end S line has the earlier version of face detection, and can detect up to three faces in a scene. For details, read the Sony press release:SONY ADDS u201cSMILE SHUTTERu201d FUNCTION TO CYBER-SHOT W-SERIES DIGITAL CAMERAS SAN DIEGO u2013 Sony is introducing a line of colorful W-series Cyber-shot\u00ae digital cameras with new imaging technologies for easier photo capture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/pre-pma-sony-adds-smile-shutter-to-digital-compacts\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2008-01-27T19:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Adorama News Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adorama News Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-sony-adds-smile-shutter-to-digital-compacts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-sony-adds-smile-shutter-to-digital-compacts\\\/\"},\"author\":{\"name\":\"Adorama News Writer\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/c22760508c99db47c7a94fd2647cc14a\"},\"headline\":\"Pre-PMA: Sony adds &#8220;smile shutter&#8221; to digital compacts\",\"datePublished\":\"2008-01-27T19:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-sony-adds-smile-shutter-to-digital-compacts\\\/\"},\"wordCount\":1015,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"articleSection\":[\"Trending\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-sony-adds-smile-shutter-to-digital-compacts\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-sony-adds-smile-shutter-to-digital-compacts\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-sony-adds-smile-shutter-to-digital-compacts\\\/\",\"name\":\"Pre-PMA: Sony adds \\\"smile shutter\\\" to digital compacts - Adorama\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"datePublished\":\"2008-01-27T19:00:00+00:00\",\"description\":\"tically takes a picture whenever the subject smiles. 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