{"id":5367,"date":"2008-01-23T19:00:00","date_gmt":"2008-01-23T19:00:00","guid":{"rendered":"http:\/\/dev.wordpress\/?p=5367"},"modified":"2008-01-23T19:00:00","modified_gmt":"2008-01-23T19:00:00","slug":"pre-pma-new-ultra-thin-rodenstock-filters","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/","title":{"rendered":"Pre-PMA: New ultra-thin Rodenstock filters"},"content":{"rendered":"<p>riginal and classic twin reflex Rolleiflex camera next week at PMA. They will also exhibit new Rodenstock ultra thin filters and the new Rolleiflex Hy6, an advanced medium format camera for film and digital applications that features the ability to accept pro digital backs and all of the Rollei PQ and PQS lenses. They will also exhibit Horseman\u2019s SW-DII Pro, one of the widest angle rear standard movement cameras on the market, and the Horseman LD Pro, a camera that lets the photographer tilt and shift a DSLR for sharpness and perspective control.<br \/>\n<BR><BR><br \/>\nFor details, read the Direct Source Marketing press release:<br \/>\n<\/i><BR><BR><br \/>\nU.S. Distributor of High-end Rolleiflex and Horseman Cameras, to Unveil Ultra Slim Rodenstock HR Filters At PMA<br \/>\n<BR><BR><br \/>\n  Thinnest Circular Polarizer Filters That Take a Standard Lens Cap<br \/>\n<BR><BR><\/p>\n<p>Las Vegas, Nevada, February 1, 2008 \u2013 Direct Source Marketing, the U.S. distributor for medium and large format Horseman and Rolleiflex professional cameras, today announced that it will exhibit at PMA what is expected to be the thinnest circular polarizer filters that take a standard snap lens cap.<br \/>\n<BR><BR><\/p>\n<p>The Ultra Slim Rodenstock HR advanced filters are believed to be 1-1.5 mm thinner than any other filter. They are designed to bring out the best in optical performance for the new, advanced digital standards.<br \/>\n<BR><BR><\/p>\n<p>The Ultra Slim Rodenstock is also expected to be the first ultra slim filter with brass rather than aluminum rings. The brass rings help ensure optical alignment of the filter to the lens. The design of the brass ring also offers safety features, such as a sufficient amount of threads to ensure lens cap attachment.  <\/p>\n<p> <BR><BR><\/p>\n<p>Additional unique features of the Rodenstock HR filters are edge coating, which reduces internal reflection and won\u2019t delaminate, and an extremely hard, digital multi-coating process that allows for the superior optical characteristics to be sustained in \u201creal life\u201d situations. The filters have multiple thin coats, the last which is water shedding and causes water to literally run off the filter like water on a waxed car. The use of thinner optical glass provides less aberrations and better light transmission, as well as permitting the use of thinner filter mounts.<\/p>\n<p> <BR><BR><\/p>\n<p>Rodenstock\u2019s use of high transmission glass provides a cleaner path of visible light and reduces ultra violet rays below 400 nm, which is important because the new digital standards require the ability of light to pass straight through to the imager<\/p>\n<p> <BR><BR><\/p>\n<p>The filters, which carry the Rodenstock HR (high resolution) label, are manufactured to meet Rodenstock\u2019s stringent standards for optical performance. Rodenstock is a long time leader in the design and manufacturing of professional optics.  No hazardous materials are used in manufacturing and the filters meet all RoHS standards.<br \/>\n<BR><BR><br \/>\nOnly six (28 mm, 35 mm, 60 mm, 70 mm, 100 mm, 180 mm) lenses in the Rodenstock product line carry the prestigious HR designation.<\/p>\n<p> <BR><BR><\/p>\n<p>In addition to the filters, DSM will exhibit the new Rolleiflex Hy6, an advanced medium format camera for film and digital applications that features the ability to accept pro digital backs and all of the Rollei PQ and PQS lenses.<br \/>\n<BR><BR><\/p>\n<p>It will also exhibit Horseman\u2019s SW-DII Pro, one of the widest angle rear standard movement cameras on the market, and the Horseman LD Pro, a camera that lets the photographer tilt and shift a DSLR for sharpness and perspective control.<br \/>\n<BR><BR><\/p>\n","protected":false},"excerpt":{"rendered":"<p>riginal and classic twin reflex Rolleiflex camera next week at PMA. They will also exhibit new Rodenstock ultra thin filters and the new Rolleiflex Hy6, an advanced medium format camera for film and digital applications that features the ability to accept pro digital backs and all of the Rollei PQ and PQS lenses. They will [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5367","post","type-post","status-publish","format-standard","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pre-PMA: New ultra-thin Rodenstock filters - Adorama<\/title>\n<meta name=\"description\" content=\"riginal and classic twin reflex Rolleiflex camera next week at PMA. They will also exhibit new Rodenstock ultra thin filters and the new Rolleiflex Hy6, an advanced medium format camera for film and digital applications that features the ability to accept pro digital backs and all of the Rollei PQ and PQS lenses. They will also exhibit Horsemanu2019s SW-DII Pro, one of the widest angle rear standard movement cameras on the market, and the Horseman LD Pro, a camera that lets the photographer tilt and shift a DSLR for sharpness and perspective control.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pre-PMA: New ultra-thin Rodenstock filters - Adorama\" \/>\n<meta property=\"og:description\" content=\"riginal and classic twin reflex Rolleiflex camera next week at PMA. They will also exhibit new Rodenstock ultra thin filters and the new Rolleiflex Hy6, an advanced medium format camera for film and digital applications that features the ability to accept pro digital backs and all of the Rollei PQ and PQS lenses. They will also exhibit Horsemanu2019s SW-DII Pro, one of the widest angle rear standard movement cameras on the market, and the Horseman LD Pro, a camera that lets the photographer tilt and shift a DSLR for sharpness and perspective control.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2008-01-23T19:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Adorama News Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adorama News Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-new-ultra-thin-rodenstock-filters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-new-ultra-thin-rodenstock-filters\\\/\"},\"author\":{\"name\":\"Adorama News Writer\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/c22760508c99db47c7a94fd2647cc14a\"},\"headline\":\"Pre-PMA: New ultra-thin Rodenstock filters\",\"datePublished\":\"2008-01-23T19:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-new-ultra-thin-rodenstock-filters\\\/\"},\"wordCount\":552,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"articleSection\":[\"Trending\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-new-ultra-thin-rodenstock-filters\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-new-ultra-thin-rodenstock-filters\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-new-ultra-thin-rodenstock-filters\\\/\",\"name\":\"Pre-PMA: New ultra-thin Rodenstock filters - Adorama\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"datePublished\":\"2008-01-23T19:00:00+00:00\",\"description\":\"riginal and classic twin reflex Rolleiflex camera next week at PMA. They will also exhibit new Rodenstock ultra thin filters and the new Rolleiflex Hy6, an advanced medium format camera for film and digital applications that features the ability to accept pro digital backs and all of the Rollei PQ and PQS lenses. They will also exhibit Horseman\\\\u2019s SW-DII Pro, one of the widest angle rear standard movement cameras on the market, and the Horseman LD Pro, a camera that lets the photographer tilt and shift a DSLR for sharpness and perspective control.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-new-ultra-thin-rodenstock-filters\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-new-ultra-thin-rodenstock-filters\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/pre-pma-new-ultra-thin-rodenstock-filters\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trending\",\"item\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/category\\\/trending\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pre-PMA: New ultra-thin Rodenstock filters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\",\"name\":\"Adorama\",\"description\":\"Your destination for photography, video, audio, drones, electronics, computers, and more!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\",\"name\":\"42 West, the Adorama Learning Center\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/42-West-Logo-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/42-West-Logo-Blue.png\",\"width\":870,\"height\":252,\"caption\":\"42 West, the Adorama Learning Center\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/adorama\",\"https:\\\/\\\/x.com\\\/adorama\",\"http:\\\/\\\/www.instagram.com\\\/adorama\",\"http:\\\/\\\/www.pinterest.com\\\/adorama\",\"http:\\\/\\\/www.youtube.com\\\/adorama\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/c22760508c99db47c7a94fd2647cc14a\",\"name\":\"Adorama News Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g\",\"caption\":\"Adorama News Writer\"},\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/author\\\/Adorama News Writer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pre-PMA: New ultra-thin Rodenstock filters - Adorama","description":"riginal and classic twin reflex Rolleiflex camera next week at PMA. They will also exhibit new Rodenstock ultra thin filters and the new Rolleiflex Hy6, an advanced medium format camera for film and digital applications that features the ability to accept pro digital backs and all of the Rollei PQ and PQS lenses. They will also exhibit Horsemanu2019s SW-DII Pro, one of the widest angle rear standard movement cameras on the market, and the Horseman LD Pro, a camera that lets the photographer tilt and shift a DSLR for sharpness and perspective control.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/","og_locale":"en_US","og_type":"article","og_title":"Pre-PMA: New ultra-thin Rodenstock filters - Adorama","og_description":"riginal and classic twin reflex Rolleiflex camera next week at PMA. They will also exhibit new Rodenstock ultra thin filters and the new Rolleiflex Hy6, an advanced medium format camera for film and digital applications that features the ability to accept pro digital backs and all of the Rollei PQ and PQS lenses. They will also exhibit Horsemanu2019s SW-DII Pro, one of the widest angle rear standard movement cameras on the market, and the Horseman LD Pro, a camera that lets the photographer tilt and shift a DSLR for sharpness and perspective control.","og_url":"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/","og_site_name":"Adorama","article_publisher":"http:\/\/www.facebook.com\/adorama","article_published_time":"2008-01-23T19:00:00+00:00","author":"Adorama News Writer","twitter_card":"summary_large_image","twitter_creator":"@adorama","twitter_site":"@adorama","twitter_misc":{"Written by":"Adorama News Writer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/#article","isPartOf":{"@id":"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/"},"author":{"name":"Adorama News Writer","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/person\/c22760508c99db47c7a94fd2647cc14a"},"headline":"Pre-PMA: New ultra-thin Rodenstock filters","datePublished":"2008-01-23T19:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/"},"wordCount":552,"commentCount":0,"publisher":{"@id":"https:\/\/www.adorama.com\/alc\/#organization"},"articleSection":["Trending"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/","url":"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/","name":"Pre-PMA: New ultra-thin Rodenstock filters - Adorama","isPartOf":{"@id":"https:\/\/www.adorama.com\/alc\/#website"},"datePublished":"2008-01-23T19:00:00+00:00","description":"riginal and classic twin reflex Rolleiflex camera next week at PMA. They will also exhibit new Rodenstock ultra thin filters and the new Rolleiflex Hy6, an advanced medium format camera for film and digital applications that features the ability to accept pro digital backs and all of the Rollei PQ and PQS lenses. They will also exhibit Horseman\\u2019s SW-DII Pro, one of the widest angle rear standard movement cameras on the market, and the Horseman LD Pro, a camera that lets the photographer tilt and shift a DSLR for sharpness and perspective control.","breadcrumb":{"@id":"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adorama.com\/alc\/pre-pma-new-ultra-thin-rodenstock-filters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adorama.com\/alc\/"},{"@type":"ListItem","position":2,"name":"Trending","item":"https:\/\/www.adorama.com\/alc\/category\/trending\/"},{"@type":"ListItem","position":3,"name":"Pre-PMA: New ultra-thin Rodenstock filters"}]},{"@type":"WebSite","@id":"https:\/\/www.adorama.com\/alc\/#website","url":"https:\/\/www.adorama.com\/alc\/","name":"Adorama","description":"Your destination for photography, video, audio, drones, electronics, computers, and more!","publisher":{"@id":"https:\/\/www.adorama.com\/alc\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adorama.com\/alc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adorama.com\/alc\/#organization","name":"42 West, the Adorama Learning Center","url":"https:\/\/www.adorama.com\/alc\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/logo\/image\/","url":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/10\/42-West-Logo-Blue.png","contentUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/10\/42-West-Logo-Blue.png","width":870,"height":252,"caption":"42 West, the Adorama Learning Center"},"image":{"@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/adorama","https:\/\/x.com\/adorama","http:\/\/www.instagram.com\/adorama","http:\/\/www.pinterest.com\/adorama","http:\/\/www.youtube.com\/adorama"]},{"@type":"Person","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/person\/c22760508c99db47c7a94fd2647cc14a","name":"Adorama News Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f89dffa3e807add504243ae01c5035cc5fe4a37921906f546194c32f7ebc3d04?s=96&d=mm&r=g","caption":"Adorama News Writer"},"url":"https:\/\/www.adorama.com\/alc\/author\/Adorama News Writer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/5367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/comments?post=5367"}],"version-history":[{"count":0,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/5367\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/media?parent=5367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/categories?post=5367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/tags?post=5367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}