{"id":5406,"date":"2008-01-07T19:00:00","date_gmt":"2008-01-07T19:00:00","guid":{"rendered":"http:\/\/dev.wordpress\/?p=5406"},"modified":"2008-01-07T19:00:00","modified_gmt":"2008-01-07T19:00:00","slug":"imaging-usa-kodak-improves-portra-pro-films","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/imaging-usa-kodak-improves-portra-pro-films\/","title":{"rendered":"Imaging USA: Kodak improves Portra Pro films"},"content":{"rendered":"<p>cing an upgraded version of its line of Professional Portra 400 NC and VC color negative films. Technological improvements include finer grain, improved skintones, and characteristics that make it better suited for scanning, according to Kodak. The film is being showcased at Imaging USA, a trade show for professional photographers which is wrapping up today in Tampa, Florida, and should be available during the first quarter of this year.<br \/>\n<BR><BR><br \/>\nFor details, read the Kodak press release:<\/i><br \/>\n<BR><BR><br \/>\n<b>Kodak Introduces Improved Versions of its KODAK PROFESSIONAL PORTRA 400-Speed Color Negative Films<\/b><br \/>\n<BR><BR><br \/>\n<i>Technology innovations result in finer grain and better scanning<\/i><br \/>\n<BR><BR><br \/>\nROCHESTER, N.Y., and TAMPA, Fla. \u2013 In a move that underscores its ongoing support of the professional photography market, Eastman Kodak Company (NYSE:EK) today announced improved versions of its KODAK PROFESSIONAL PORTRA 400NC and 400VC films. Attendees at the Imaging USA show in Tampa can see the latest enhancements to the award winning KODAK PROFESSIONAL PORTRA color negative film family, which build on the successful introduction of improved PORTRA films in 2006. The finer grain of the PORTRA 400NC and 400VC films, combined with the spectacular skin tone of the entire portfolio, enable professional photographers to create striking, breathtaking photographs.<br \/>\n<BR><BR><br \/>\n\u201cIn the past 18 months, since we introduced the new generation of PORTRA film, we\u2019ve sought ways to refine and improve the films to provide even better options for professional photographers,\u201d said Mary Jane Hellyar, president, Film Products Group and executive vice president, Eastman Kodak Company. \u201cThese new 400NC and 400VC films, with their even finer grain, will enable photographers to create stunning images with spectacular skin tones and, in addition, provide improved scanning performance for greater enlargement capability.\u201d<br \/>\n<BR><BR><br \/>\nThe new films offer:<br \/>\n<BR><BR><br \/>\n\u2022 Finer Grain: Extended use of antenna dye technology enables PORTRA 400NC and 400VC films to deliver finer grain than ever before.<br \/>\n<BR><BR><br \/>\n\u2022 Outstanding Scanning Results: With finer grain and an emulsion overcoat specially designed for scanners, PORTRA 400 films reproduce beautifully, with either optical or digital output.<br \/>\n<BR><BR><br \/>\n\u2022 Spectacular Skin Tones: The new PORTRA 400 films continue to deliver smooth, natural reproduction of skin tones.<br \/>\n<BR><BR><br \/>\nKodak introduced the new KODAK PROFESSIONAL PORTRA film family in 2006. Since that time, the films have received numerous industry awards. This year, readers of Studio Photography named PORTRA film as the \u201cReader\u2019s Choice,\u201d for the second year in a row. In addition to the Studio Photography award, the PORTRA family of films has received:<br \/>\n<BR><BR><br \/>\n\u2022 American Photo \u201cEditor\u2019s Choice Award\u201d \u2013 American Photo\u2019s annual guide to photography\u2019s best new products awarded PORTRA Film the Editor\u2019s Choice for Imaging Essentials.<br \/>\n<BR><BR><br \/>\n\u2022 Technical Image Press Association (TIPA) \u2013 Best Film in Europe 2007: The award, voted for by TIPA members, recognizes the fine grain, excellent resolving power and superb color precision offered to professional photographers by Kodak\u2019s four color negative professional films: PORTRA160NC, 160VC, 400NC and 400VC.<br \/>\n<BR><BR><br \/>\n\u2022 Professional Photographer\u2019s 2007 Hot One Award &#8211; Color Negative Films: The Professional Photographer Hot One Awards, chosen by a panel of 15 practicing professional photographers, honor the photography industry\u2019s best new products for professional application. The panel chose PORTRA film for the color negative film category.<br \/>\n<BR><BR><br \/>\nThe new KODAK PROFESSIONAL PORTRA films will be available worldwide on a stock-turnover basis beginning Q1 2008.<br \/>\n<BR><BR><\/p>\n","protected":false},"excerpt":{"rendered":"<p>cing an upgraded version of its line of Professional Portra 400 NC and VC color negative films. Technological improvements include finer grain, improved skintones, and characteristics that make it better suited for scanning, according to Kodak. The film is being showcased at Imaging USA, a trade show for professional photographers which is wrapping up today [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5406","post","type-post","status-publish","format-standard","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imaging USA: Kodak improves Portra Pro films - Adorama<\/title>\n<meta name=\"description\" content=\"cing an upgraded version of its line of Professional Portra 400 NC and VC color negative films. Technological improvements include finer grain, improved skintones, and characteristics that make it better suited for scanning, according to Kodak. 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