{"id":59622,"date":"2019-07-16T14:15:51","date_gmt":"2019-07-16T18:15:51","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=59622"},"modified":"2019-10-15T22:32:35","modified_gmt":"2019-10-16T02:32:35","slug":"sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/","title":{"rendered":"Sony Announces the a7R IV Camera With the World&#8217;s First 61MP Full-Frame Image Sensor"},"content":{"rendered":"<p class=\"p1\">Building upon the fundamentals of the brand&#8217;s full-frame mirrorless system, Sony has just announced a brand new member of the Alpha family: the <a href=\"https:\/\/www.adorama.com\/g\/sony-a7r-mark-iv\">Sony a7R IV<\/a>.<\/p>\n<p class=\"p1\">Presented this morning at a press conference in New York City, Sony&#8217;s latest full-frame mirrorless camera features the world&#8217;s first 35mm full-frame 61.0MP image sensor, 15 stops of enhanced dynamic range, real-time AF tracking for stills and movies (for humans and animals), and more.&nbsp;&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59625\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-top.jpg\" alt=\"Sony a7R IV\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-top.jpg 1000w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-top-300x169.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-top-825x465.jpg 825w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"tn-read-more\" href=\"http:\/\/www.adorama.com\/ISOECMB1M.html\">Buy Now<\/a><\/p>\n<h4>Key Features:<\/h4>\n<ul>\n<li>World&#8217;s first 35mm full-frame 61.0 MP back-illuminated Exmor R CMOS image sensor<\/li>\n<li>15-stop enhanced dynamic range<\/li>\n<li>High-speed continuous shooting at up to 10 fps with full AF \/ AE tracking<\/li>\n<li>567 focal-plane phase-detection AF points, with 74% coverage&nbsp;<\/li>\n<li>Real-time Eye AF for movie recording<\/li>\n<li>5.76 million dot UXGA (Ultra-XGA) OLED Tru-Finder electronic viewfinder<\/li>\n<li>Upgraded connectivity and operability, now including high-speed Wi-Fi support, wireless PC remote connectivity<\/li>\n<li>4K movie recording, S-Log3, HDR<\/li>\n<li>Completely redesigned grip for improved holding<\/li>\n<li>Dual UHS-II card slots<\/li>\n<li>Upgraded dust and moisture resistance.&nbsp;<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59628\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-specs.jpg\" alt=\"Sony a7R IV\" width=\"1000\" height=\"1005\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-specs.jpg 1000w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-specs-150x150.jpg 150w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-specs-256x256.jpg 256w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h4>61.0 Megapixels:&nbsp;<\/h4>\n<p>The brand new 61.0-megapixel Exmor R sensor brings added depth and dimension, while the back-illumination allows for low noise and high sensitivity. The a7R IV includes roughly 1.5 times more resolution than its predecessor (Sony a7R III), and reproduces textures and details even more accurately. The camera also features a 15-stop dynamic range at low sensitivities that adds details from shadow to highlight, and accurately captures portrait skin tones and nature colors.&nbsp;<\/p>\n<p>The camera&#8217;s high-speed continuous shooting reaches up to 10fps while enabling full AF\/AE tracking for about seven seconds in full-frame mode, and boosts that up to three times as long in APS-C.&nbsp;<\/p>\n<p>A low-vibration shutter reduces blur, all due to a new shutter unit that boasts a fast-response coreless motor. The 61.0MP sensor is also supported by the 5-axis image stabilization, in both movies and in stills.&nbsp;<\/p>\n<p>The a7R IV also includes a brand new UXGA (Ultra-XGA) OLED Tru-Finder that has 5.76 million dots, that enhances detail, contrast, and brightness.&nbsp;&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59631\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-front.jpg\" alt=\"Sony a7R IV\" width=\"1000\" height=\"715\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-front.jpg 1000w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-front-300x215.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59632\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-back.jpg\" alt=\"Sony a7R IV\" width=\"1000\" height=\"707\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-back.jpg 1000w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-back-300x212.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<a class=\"tn-read-more\" href=\"http:\/\/www.adorama.com\/ISOECMB1M.html\">Buy Now<\/a><\/p>\n<h4>An Improved Look:&nbsp;<\/h4>\n<p>An completely redesigned grip allows for improved holding and a more secure hold, and a magnesium alloy body keeps the unit durable and lightweight. Dual UHS-II slots provide additional memory storage capacity.&nbsp;<\/p>\n<p>The a7R IV also has enhanced dust and moisture resistance and improved weather sealing around the seams, battery, and media compartments to keep moisture out.&nbsp;<\/p>\n<h4>New Shooting Features:&nbsp;<\/h4>\n<p>A new 16-image Pixel Shift Multi Shooting feature uses the cameras IBIS to create an image of a 16-photo composite at a whopping 240 megapixels.&nbsp;<\/p>\n<p>A total of 567 focal-plane phase-detection AF points cover 74% of the area, and 425 contrast AF points. The camera also includes a Focus Priority mode that brings AF to low-light conditions, and producing more detailed and reliable images from dark scenes.&nbsp;&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59629\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-screen.jpg\" alt=\"\" width=\"1000\" height=\"609\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-screen.jpg 1000w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-screen-300x183.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59630\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-top-controls.jpg\" alt=\"Sony a7R IV\" width=\"1000\" height=\"610\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-top-controls.jpg 1000w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-top-controls-300x183.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h4>Moviemaking Controls:&nbsp;<\/h4>\n<p>On the filmmaking side, the a7R IV has full-frame and Super 35mm formats for 4K movie recording, and has full pixel readout at Super 35mm mode without pixel binning. The camera has a Fast Hybrid AF system for movies, and Sony has also added the Eye AF features from the a9 and a7R III and added full continuous eye autofocus in video, giving users added control while shooting movies, even giving the option of selecting the right or left eye in humans.&nbsp;<\/p>\n<h4>Added Productivity:&nbsp;<\/h4>\n<p>Wireless connectivity and tethered shooting also get a boost, and the a7R IV supports 2.4GHz or 5 GHz WiFi, and is compatible with Sony&#8217;s Imaging Edge &#8220;Remote&#8221; software for quick sharing of images. A built-in USB Type-C connecter gives even quicker data transfer while tethered, which Sony notes is up to twice as fast as the a7R III.&nbsp;<\/p>\n<p>Brand new audio functionality includes a digital audio interface that has a premium digital studio signal from the microphone to the camera. A new multi-interface hot shoe is now included on the camera, and Sony has also introduced a new ECM-B1M shotgun microphone that has an analog-to-digital converter.&nbsp;<\/p>\n<p>The <a href=\"https:\/\/www.adorama.com\/ISOA7R4.html\">Sony a7R IV<\/a> will be available for preorder starting July 18, 2019 at 10AM EST for&nbsp;<span class=\"dynamic-data\" data-type=\"price\" data-sku=\"ISOA7R4\"><\/span>.&nbsp;<\/p>\n<p>Additional accessories include the&nbsp;<a href=\"https:\/\/www.adorama.com\/ISOVGC4EM.html\">Vertical Grip VG-C4EM<\/a>&nbsp;(<span class=\"dynamic-data\" data-type=\"price\" data-sku=\"ISOVGC4EM\"><\/span>), a <a href=\"https:\/\/www.adorama.com\/isoxlrk3m.html\">XLR Mic Adaptor Kit XLR-K3M<\/a> (<span class=\"dynamic-data\" data-type=\"price\" data-sku=\"ISOXLRK3M\"><\/span>), and&nbsp;<a href=\"https:\/\/www.adorama.com\/isoecmb1m.html\">Shotgun Microphone EC-B1EM<\/a> (<span class=\"dynamic-data\" data-type=\"price\" data-sku=\"ISOECMB1M\"><\/span>).&nbsp;&nbsp;<\/p>\n<p><em><strong>For more information, check out the video from AdoramaTV below:<\/strong><\/em><\/p>\n<div class=\"iframe-container\"><div class=\"lyte-wrapper\" title=\"Sony A7RIV | Release Event\" style=\"width:1280px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_0rhu48vsIR0\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/0rhu48vsIR0\/maxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/0rhu48vsIR0\" \/><meta itemprop=\"duration\" content=\"PT3M39S\" \/><meta itemprop=\"uploadDate\" content=\"2019-07-16T17:45:00Z\" \/><\/div><div id=\"lyte_0rhu48vsIR0\" data-src=\"https:\/\/i.ytimg.com\/vi\/0rhu48vsIR0\/maxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Sony A7RIV | Release Event<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/0rhu48vsIR0\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/0rhu48vsIR0\/0.jpg\" alt=\"Sony A7RIV | Release Event\" width=\"1280\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Sony Electronics Introduces High-resolution Alpha 7R IV Camera with World\u2019s First 61.0MP Back-illuminated, Full-frame Image Sensor. Sony a7R IV Mirrorless Digital Camera Body https:\/\/www.adorama.com\/isoa7r4.html Sony VG-C4EM Vertical Grip for Alpha a7R IV https:\/\/www.adorama.com\/ISOVGC4EM.html Sony XLR-K3M XLR Adapter Kit with Microphone https:\/\/www.adorama.com\/ISOXLRK3M.html Sony ECM-B1M Digital Shotgun Microphone https:\/\/www.adorama.com\/ISOECMB1M.html Subscribe to the Adorama YouTube Channel: https:\/\/www.youtube.com\/user\/adoramaTV Follow us on Social Media \u261e https:\/\/www.facebook.com\/Adorama\/ \u261ehttps:\/\/www.instagram.com\/adorama\/ \u261e https:\/\/twitter.com\/adorama #Sony #a7RIV #BeAlpha\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:1280px;margin:5px;\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Building upon the fundamentals of the brand&#8217;s full-frame mirrorless system, Sony has just announced a brand new member of the Alpha family: the Sony a7R IV. Presented this morning at a press conference in New York City, Sony&#8217;s latest full-frame mirrorless camera features the world&#8217;s first 35mm full-frame 61.0MP image sensor, 15 stops of enhanced [&hellip;]<\/p>\n","protected":false},"author":11111143,"featured_media":59626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17774,21,642,17770],"tags":[13970,13146,276,16786,16785,11716],"class_list":["post-59622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cameras","category-gear","category-photography-642","category-photography","tag-full-frame-mirrorless-camera","tag-mirrorless-cameras","tag-sony-276","tag-sony-a7r-iv","tag-sony-a7riv","tag-sony-alpha"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony Announces the a7R IV Camera | Adorama Learning Center<\/title>\n<meta name=\"description\" content=\"Building upon the fundamentals of the brand&#039;s full-frame mirrorless system, Sony has just announced a brand new member of the Alpha family: the Sony a7R IV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Announces the a7R IV Camera | Adorama Learning Center\" \/>\n<meta property=\"og:description\" content=\"Building upon the fundamentals of the brand&#039;s full-frame mirrorless system, Sony has just announced a brand new member of the Alpha family: the Sony a7R IV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-16T18:15:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-16T02:32:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1060\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Suzee Skwiot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Suzee Skwiot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/\"},\"author\":{\"name\":\"Suzee Skwiot\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/71a84b748337151bac897cb43c2a4788\"},\"headline\":\"Sony Announces the a7R IV Camera With the World&#8217;s First 61MP Full-Frame Image Sensor\",\"datePublished\":\"2019-07-16T18:15:51+00:00\",\"dateModified\":\"2019-10-16T02:32:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/sony-a7riv-feature.jpg\",\"keywords\":[\"full-frame mirrorless camera\",\"mirrorless cameras\",\"Sony\",\"Sony A7R IV\",\"Sony a7rIV\",\"Sony Alpha\"],\"articleSection\":[\"Cameras\",\"Gear\",\"Photo\",\"Photography\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/\",\"name\":\"Sony Announces the a7R IV Camera | Adorama Learning Center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/sony-a7riv-feature.jpg\",\"datePublished\":\"2019-07-16T18:15:51+00:00\",\"dateModified\":\"2019-10-16T02:32:35+00:00\",\"description\":\"Building upon the fundamentals of the brand's full-frame mirrorless system, Sony has just announced a brand new member of the Alpha family: the Sony a7R IV.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/sony-a7riv-feature.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/sony-a7riv-feature.jpg\",\"width\":1060,\"height\":480,\"caption\":\"Sony a7R IV\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gear\",\"item\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/category\\\/gear\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sony Announces the a7R IV Camera With the World&#8217;s First 61MP Full-Frame Image Sensor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\",\"name\":\"Adorama\",\"description\":\"Your destination for photography, video, audio, drones, electronics, computers, and more!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\",\"name\":\"42 West, the Adorama Learning Center\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/42-West-Logo-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/42-West-Logo-Blue.png\",\"width\":870,\"height\":252,\"caption\":\"42 West, the Adorama Learning Center\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/adorama\",\"https:\\\/\\\/x.com\\\/adorama\",\"http:\\\/\\\/www.instagram.com\\\/adorama\",\"http:\\\/\\\/www.pinterest.com\\\/adorama\",\"http:\\\/\\\/www.youtube.com\\\/adorama\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/71a84b748337151bac897cb43c2a4788\",\"name\":\"Suzee Skwiot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a87ff7cf0032364d2c90aeadef01eb458e0b66def5b2daa901931b1ff4fb221c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a87ff7cf0032364d2c90aeadef01eb458e0b66def5b2daa901931b1ff4fb221c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a87ff7cf0032364d2c90aeadef01eb458e0b66def5b2daa901931b1ff4fb221c?s=96&d=mm&r=g\",\"caption\":\"Suzee Skwiot\"},\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/author\\\/suzees\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sony Announces the a7R IV Camera | Adorama Learning Center","description":"Building upon the fundamentals of the brand's full-frame mirrorless system, Sony has just announced a brand new member of the Alpha family: the Sony a7R IV.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/","og_locale":"en_US","og_type":"article","og_title":"Sony Announces the a7R IV Camera | Adorama Learning Center","og_description":"Building upon the fundamentals of the brand's full-frame mirrorless system, Sony has just announced a brand new member of the Alpha family: the Sony a7R IV.","og_url":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/","og_site_name":"Adorama","article_publisher":"http:\/\/www.facebook.com\/adorama","article_published_time":"2019-07-16T18:15:51+00:00","article_modified_time":"2019-10-16T02:32:35+00:00","og_image":[{"width":1060,"height":480,"url":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-feature.jpg","type":"image\/jpeg"}],"author":"Suzee Skwiot","twitter_card":"summary_large_image","twitter_creator":"@adorama","twitter_site":"@adorama","twitter_misc":{"Written by":"Suzee Skwiot","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/#article","isPartOf":{"@id":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/"},"author":{"name":"Suzee Skwiot","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/person\/71a84b748337151bac897cb43c2a4788"},"headline":"Sony Announces the a7R IV Camera With the World&#8217;s First 61MP Full-Frame Image Sensor","datePublished":"2019-07-16T18:15:51+00:00","dateModified":"2019-10-16T02:32:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/"},"wordCount":769,"publisher":{"@id":"https:\/\/www.adorama.com\/alc\/#organization"},"image":{"@id":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-feature.jpg","keywords":["full-frame mirrorless camera","mirrorless cameras","Sony","Sony A7R IV","Sony a7rIV","Sony Alpha"],"articleSection":["Cameras","Gear","Photo","Photography"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/","url":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/","name":"Sony Announces the a7R IV Camera | Adorama Learning Center","isPartOf":{"@id":"https:\/\/www.adorama.com\/alc\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/#primaryimage"},"image":{"@id":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-feature.jpg","datePublished":"2019-07-16T18:15:51+00:00","dateModified":"2019-10-16T02:32:35+00:00","description":"Building upon the fundamentals of the brand's full-frame mirrorless system, Sony has just announced a brand new member of the Alpha family: the Sony a7R IV.","breadcrumb":{"@id":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/#primaryimage","url":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-feature.jpg","contentUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/07\/sony-a7riv-feature.jpg","width":1060,"height":480,"caption":"Sony a7R IV"},{"@type":"BreadcrumbList","@id":"https:\/\/www.adorama.com\/alc\/sony-announces-the-a7r-iv-camera-with-the-worlds-first-61mp-full-frame-image-sensor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adorama.com\/alc\/"},{"@type":"ListItem","position":2,"name":"Gear","item":"https:\/\/www.adorama.com\/alc\/category\/gear\/"},{"@type":"ListItem","position":3,"name":"Sony Announces the a7R IV Camera With the World&#8217;s First 61MP Full-Frame Image Sensor"}]},{"@type":"WebSite","@id":"https:\/\/www.adorama.com\/alc\/#website","url":"https:\/\/www.adorama.com\/alc\/","name":"Adorama","description":"Your destination for photography, video, audio, drones, electronics, computers, and more!","publisher":{"@id":"https:\/\/www.adorama.com\/alc\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adorama.com\/alc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adorama.com\/alc\/#organization","name":"42 West, the Adorama Learning Center","url":"https:\/\/www.adorama.com\/alc\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/logo\/image\/","url":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/10\/42-West-Logo-Blue.png","contentUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/10\/42-West-Logo-Blue.png","width":870,"height":252,"caption":"42 West, the Adorama Learning Center"},"image":{"@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/adorama","https:\/\/x.com\/adorama","http:\/\/www.instagram.com\/adorama","http:\/\/www.pinterest.com\/adorama","http:\/\/www.youtube.com\/adorama"]},{"@type":"Person","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/person\/71a84b748337151bac897cb43c2a4788","name":"Suzee Skwiot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a87ff7cf0032364d2c90aeadef01eb458e0b66def5b2daa901931b1ff4fb221c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a87ff7cf0032364d2c90aeadef01eb458e0b66def5b2daa901931b1ff4fb221c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a87ff7cf0032364d2c90aeadef01eb458e0b66def5b2daa901931b1ff4fb221c?s=96&d=mm&r=g","caption":"Suzee Skwiot"},"url":"https:\/\/www.adorama.com\/alc\/author\/suzees\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/59622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/users\/11111143"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/comments?post=59622"}],"version-history":[{"count":8,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/59622\/revisions"}],"predecessor-version":[{"id":60040,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/59622\/revisions\/60040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/media\/59626"}],"wp:attachment":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/media?parent=59622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/categories?post=59622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/tags?post=59622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}