{"id":60606,"date":"2019-09-18T13:00:48","date_gmt":"2019-09-18T17:00:48","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=60606"},"modified":"2021-12-01T16:16:54","modified_gmt":"2021-12-01T21:16:54","slug":"meet-a-pro-photographer-instructor-gavin-hoey","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/meet-a-pro-photographer-instructor-gavin-hoey\/","title":{"rendered":"Meet a Pro: Photographer & Instructor Gavin Hoey"},"content":{"rendered":"

Gavin Hoey may be a photographer by trade, but he\u2019s a prolific teacher of photography and post-processing who has been openly sharing his knowledge and talent for more than a decade.<\/p>\n

Hoey uploaded his first photo-focused instructional YouTube in 2008, and quickly his content found an audience of eager amateurs driven by the growing popularity of photo sharing sites like Flickr. And it wouldn\u2019t be too much longer after that, that Instagram arrived, igniting anew the public\u2019s desire to learn and practice photography skills.<\/p>\n

\"Gavin
Photo courtesy of Gavin Hoey<\/figcaption><\/figure>\n

In 2010, Hoey won Adobe\u2019s \u201cNext Photoshop Evangelist\u201d<\/a> competition and began traveling outside his home studio to host demonstrations of Adobe Photoshop, Lightroom, and Elements across the UK, Europe, and the United States. Hoey further expanded his teaching and influence in 2016 by becoming a UK ambassador for Olympus Cameras.<\/p>\n

While it\u2019s Hoey’s first appearance on Top Photographer<\/em><\/a>, he\u2019s an AdoramaTV veteran. Since 2012, his “Take and Make Great Photography with Gavin Hoey”<\/a> series has been going strong, logging more than 170 episodes on topics as wide-ranging as capturing freeze action water movement and making portraits in a single, small beam of light.<\/p>\n

We caught up with Hoey to discuss everything from post-processing naysayers to the challenge of near-constant video tutorial production.<\/p>\n

Adorama<\/strong>: Was there a moment you remember first falling in love with photography? Describe it.<\/em><\/p>\n

Gavin Hoey<\/strong>: I can\u2019t recall a single moment, but I can recall the thrill of the unstoppable tidal wave that washed away my years of darkroom photography and replaced it with Photoshop and, ultimately, digital cameras. It seems unthinkable now, but 20 years ago digital photography was seen as cheating and often discredited. While it\u2019s true that early digital was responsible for some terrible editing, it was also incredibly exciting.<\/p>\n

\"\"
Photo by Gavin Hoey<\/figcaption><\/figure>\n
\"Gavin
Photo by Gavin Hoey<\/figcaption><\/figure>\n
\"Gavin
Photo by Gavin Hoey<\/figcaption><\/figure>\n

Adorama<\/strong>: What was your first camera, and what is your current go-to gear?<\/em><\/p>\n

Hoey<\/strong>: My first SLR was a Praktica MTL5B which was a birthday present from my parents. Once I left school and got a full time job I spent my first wage packet on a Minolta Dynax 7000i. Once digital arrived I switched to Fuji, then to Canon, and now shoot with Olympus. A few years back I was lucky enough to be invited to join their visionary\/ambassador program, and currently I use an Olympus OMD E-M1 Mark II<\/a> as my go-to camera.<\/p>\n

Adorama<\/strong>: How has the development of your AdoramaTV series, <\/em>\u201cTake and Make Great Photography with Gavin Hoey,\u201d challenged you? What episode has been the most challenging for you, and why?<\/em><\/p>\n

Hoey<\/strong>: Making a new AdoramaTV video every other week for the past seven years has been an amazing experience and one I hope continues for a lot longer. I keep thinking that I\u2019ll run out of ideas, but photography is such an amazing thing; there\u2019s always something new to learn. The day I stop learning is the day I should probably stop making educational videos.<\/p>\n

The most challenging videos (other then the blind \u201cPortrait Challenge\u201d shoots) are those that are in my studio. The same four walls can look very uninspiring some days.<\/p>\n

Useless fact: “Take and make great photography” was never meant to be the title of my videos, it was the name of a camera club talk I was doing at the time and, for reasons long since lost in the mists of time, it became attached to my videos.<\/p>\n

\"Gavin
Photo by Gavin Hoey<\/figcaption><\/figure>\n
\"Gavin
Photo by Gavin Hoey<\/figcaption><\/figure>\n

\"Gavin<\/p>\n

Adorama<\/strong>: You often photograph individuals engaged in alternative culture, such as steampunk, circus, cosplay, folkloric, and others. What interests you about capturing portraits of fringe subculture?<\/em><\/p>\n

Hoey<\/strong>: I do enjoy shooting portraits that have a more theatrical feel, but if you\u2019re looking for some sort of deeper meaning of recording subculture or alternative lifestyles, you\u2019re looking far too deep. I just enjoy the process of transforming my small home studio into somewhere else, dressing scenes and working with models who will go along with my random ideas without thinking I\u2019m completely crazy.<\/p>\n

Adorama<\/strong>: You\u2019re very strong on the benefits of post-processing, but what would you say to photographers who eschew Photoshop\/Lightroom\/etc with the belief that it impacts the authenticity of an image?<\/em><\/p>\n

Hoey<\/strong>: The \u201cstraight out of camera\u201d photographers have a valid point. If I can avoid re-touching an image by tweaking something in camera, I generally will. That said, EVERY photo I shoot will have some post processing even if it\u2019s a bit of noise reduction and white balance tweaking on the RAW files. Where the \u201cnever retouch\u201d mantra falls down is: all photos are processed to a certain degree by the camera profiles. Colour, contrast, shadow and highlight detail are processed effects that happen when you press the shutter. Just because you choose not to adjust them doesn\u2019t mean they don\u2019t happen.<\/p>\n

\"Gavin
Photo by Gavin Hoey<\/figcaption><\/figure>\n
\"Gavin
Photo by Gavin Hoey<\/figcaption><\/figure>\n
\"Gavin
Photo by Gavin Hoey<\/figcaption><\/figure>\n

Adorama<\/strong>: What\u2019s the most unusual prop you\u2019ve made use of for a portrait, and is there anything you\u2019d love to shoot with, but it just wouldn\u2019t or hasn\u2019t worked out?<\/em><\/p>\n

Hoey<\/strong>: Sam, my wife, is the mastermind behind most of the ideas and props you\u2019ll see in my AdoramaTV videos or at my workshops. I tend to do the bigger items. I turned some Ikea shelving into a knife-throwing board for a circus workshop, made a hexagonal box large enough for a model to pose in, and recently made a frame for a large make-up mirror, complete with 10 bulbs around the outside.<\/p>\n

One thing that I brought, but never used, on AdoramaTV, is a massive blue parachute. We did try it out and found it had two major issues. First, it needed a constant, but light breeze to inflate and, second, when it did inflate, a light breeze would most likely pull a model off their feet and a strong gust could see them disappearing off into the distance.<\/p>\n

Adorama<\/strong>: Where has teaching photography and editing techniques taken you in your career so far? Where haven\u2019t you gone yet but desperately want to, and is there anywhere you wouldn\u2019t go?<\/em><\/p>\n

Hoey<\/strong>: I teach photography all over the UK, where I live. As part of the Olympus UK ambassador team, I\u2019ve run workshops in some amazing locations, such as a decommissioned prison, vintage circus, lido swimming pool, and an amazing neon sign museum in London, to name just a few. I\u2019ve also been lucky enough to visit the Adorama store in NYC a few times and speak at events in New York, such as the PhotoPlus expo and Adorama Inspire events. A few years back I oh-so-nearly got to speak at WPPI in Las Vegas but, for various reasons, I couldn\u2019t get there. Having never been to Vegas, it\u2019s somewhere I\u2019d love to experience.<\/p>\n

\"Gavin
Photo by Gavin Hoey<\/figcaption><\/figure>\n
\"Gavin
Photo by Gavin Hoey<\/figcaption><\/figure>\n
\"Gavin
Photo by Gavin Hoey<\/figcaption><\/figure>\n

Adorama<\/strong>: If you could photograph one person from history, who would it be and why them?<\/em><\/p>\n

Hoey<\/strong>: If time travel was a thing, I\u2019d be totally selfish and go back and visit my granddad during his tour of duty, flying Lancasters in 1943. I love photographing aircraft and often volunteer my photography services for the local aviation museum, so to be able to go back and photograph the real deal would be amazing. Plus, he survived his tour of duty, so I guess me and my camera would have a fair chance of making it back intact!<\/p>\n

Ready to share your best action image? Check out the new Top Photographer Challenge With Nigel Barker<\/em><\/a> to submit your best shot and win a $5,000 prize package from Olympus.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Gavin Hoey may be a photographer by trade, but he\u2019s a prolific teacher of photography and post-processing who has been openly sharing his knowledge and talent for more than a decade. Hoey uploaded his first photo-focused instructional YouTube in 2008, and quickly his content found an audience of eager amateurs driven by the growing popularity […]<\/p>\n","protected":false},"author":11111143,"featured_media":77134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17772,10714,10715,17770],"tags":[5994,16499],"class_list":["post-60606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-become-photographer","category-features","category-photo-features","category-photography","tag-meet-a-pro-5994","tag-top-photographer-challenge"],"acf":[],"yoast_head":"\nMeet a Pro: Photographer & Instructor Gavin Hoey<\/title>\n<meta name=\"description\" content=\"Gavin Hoey may be a photographer by trade, but he\u2019s a prolific teacher of photography and post-processing who has shared his talent for more than a decade.\" \/>\n<meta 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