{"id":63403,"date":"2020-04-24T10:30:08","date_gmt":"2020-04-24T14:30:08","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=63403"},"modified":"2020-04-29T16:39:03","modified_gmt":"2020-04-29T20:39:03","slug":"meet-a-pro-art-director-adam-vicarel","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/meet-a-pro-art-director-adam-vicarel\/","title":{"rendered":"Meet a Pro: Art Director Adam Vicarel"},"content":{"rendered":"

Adam Vicarel wasn\u2019t always a successful art director. In fact, six years ago this Denver-based artist had no idea his design work would land him air time on the “The Real Housewives of Dallas.” Nor did he realize that, by the age of 30, he\u2019d be spearheading design work for clients nationwide. Now, he\u2019s accomplished all of this and more through his powerhouse of a creative agency, Vicarel Studios<\/a>.<\/p>\n

But this career wasn\u2019t handed to him. Vicarel, like most aspiring creatives, spent numerous nine-to-five years dreaming about the leap to full-time freelance. He built an Instagram following<\/a> on the side of his day job, and took calculated risks \u2014 including a sabbatical in Southeast Asia then a move from Ohio to Colorado \u2014 to prepare for the jump to freedom…<\/p>\n

\"Adam
Photo by Joe Friend<\/figcaption><\/figure>\n
But what happens after you make the leap?<\/strong><\/h5>\n

Now, six years after going full-time freelance, Vicarel realized it was time to navigate a new hurdle: What happens after the leap? In his case, the answer was simple \u2014 2020 was the year to rebrand Vicarel Studios.<\/p>\n

\u201cSince I started this business, a lot has changed in terms of my services and offerings,\u201d he said. \u201cSo at the point of this rebrand, I felt like it was time to change things externally as well. The catalyst was figuring out how to position myself to speak with bigger clients with bigger budgets \u2014 how do I convey myself as being more than just me, but an agency? You can absolutely find success as a single illustrator, but I already work with contractors and designers, so repositioning myself as an agency would help me take my next step.\u201d<\/p>\n