{"id":67608,"date":"2021-03-02T10:01:18","date_gmt":"2021-03-02T15:01:18","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=67608"},"modified":"2024-06-03T16:49:49","modified_gmt":"2024-06-03T20:49:49","slug":"pantone-color-of-the-year-photo-shoot-with-lindsay-adler","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/pantone-color-of-the-year-photo-shoot-with-lindsay-adler\/","title":{"rendered":"Pantone Color of the Year Photo Shoot with Lindsay Adler"},"content":{"rendered":"

Each year, Pantone<\/a> selects the \u201cColor of the Year\u201d as a trend forecast of the colors you can expect to see in graphic design, interior design, fashion design, and more! Pantone says the color is chosen because it\u2019s \u201ca color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.\u201d<\/p>\n

I use this chosen color as inspiration to plan some thematic shoots and to stay on top of new trends. Not only does this help me start the new year with a great springboard for a colorful idea, but it also helps me produce images that will be \u201cSEO friendly.\u201d<\/p>\n

In other words, when an art director, graphic designer, or art buyer searches for \u201cPantone Color of the Year,\u201d I want my images to come up! Even if this doesn’t necessarily get me hired for a shoot right away, it keeps my work (and my brand) in front of artistic decision-makers. Here\u2019s how this year\u2019s shoot went:<\/p>\n

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Pantone Color of the Year Shoot with DIY Headpiece<\/div><\/div>
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