{"id":67708,"date":"2021-03-03T11:54:52","date_gmt":"2021-03-03T16:54:52","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=67708"},"modified":"2021-03-03T11:54:52","modified_gmt":"2021-03-03T16:54:52","slug":"new-sony-a7s-iii-firmware-update-adds-s-cinetone-color-profile","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/new-sony-a7s-iii-firmware-update-adds-s-cinetone-color-profile\/","title":{"rendered":"New Sony A7S III Firmware Update Adds S-Cinetone Color Profile"},"content":{"rendered":"<p>Just last week, Sony announced the release of <a href=\"https:\/\/www.sony.com\/electronics\/support\/e-mount-body-ilce-7-series\/ilce-7sm3\/software\/00257138\">firmware version 2.00<\/a>. The update takes the <a href=\"https:\/\/www.adorama.com\/isoa7sm3.html\">Sony A7S III<\/a> to another level by adding the S-Cinetone color profile to the camera, as well as an upgraded Active Mode. Best of all, it\u2019s free to download. Here&#8217;s what we know about the new firmware version 2.00 for the Sony A7S III.<\/p>\n<h2><strong>Key firmware details<\/strong><\/h2>\n<ul>\n<li>Added S-Cinetone color profile<\/li>\n<li>Updated Active Mode for Slow &amp; Quick shooting<\/li>\n<li>Free to download<\/li>\n<\/ul>\n<h2><strong>Improving the celebrated Sony A7S III<\/strong><\/h2>\n<p>The Sony A7S III launched in mid 2020 and received <a href=\"https:\/\/www.adorama.com\/alc\/first-look-sony-alpha-a7s-iii-with-sony-artisan-taylor-rees\/\">early praise<\/a> for its incredible shooting capabilities and intuitive menu and button layout. The A7S III offers shooters 4K recording at 120fps, 5-axis stabilization, 10fps continuous shooting, low noise at high ISO settings, 15 stops of dynamic range, and, to the delight of many creators, a video recording button next to the shutter button.<\/p>\n<p>Sony\u2019s new firmware version 2.00 takes the A7S III to another level. The main component of the update, S-Cinetone, vastly enhances color and tones to fit the style and look of cinema and video. S-Cinetone was initially introduced with the video-focused <a href=\"https:\/\/www.adorama.com\/soilmefx3.html\">Sony FX3<\/a>, and its success and popularity made it an important addition for the A7S III.<\/p>\n<h2><strong>What is S-Cinetone, and why is it important?<\/strong><\/h2>\n<p>Without getting too technical, S-Cinetone offers high contrast in low-luminance levels, low contrast in high-luminance levels, black levels slightly lower than traditional video, and total color reproduction. The adjustments to tones and color reproduction lead to more natural skin tones and \u201cfilm-like\u201d colors, such as richer colors in darker exposures.<\/p>\n<p>On top of S-Cinetone, firmware update 2.00 boosted the ability of Active Mode while shooting S&amp;Q frame rates. Now, Steady Shot is supported while shooting in S&amp;Q mode, so users can expect more image stabilization for smoother recording.<\/p>\n<h2><strong>How to download the Sony A7S III Firmware 2.00 update<\/strong><\/h2>\n<p>To download the exciting new firmware 2.00 update, go to <a href=\"https:\/\/www.sony.com\/electronics\/support\/e-mount-body-ilce-7-series\/ilce-7sm3\/software\/00257138\">Sony\u2019s support page<\/a>. The webpage provides detailed instructions near the bottom, but the quick gist is: download the firmware to your computer, connect your camera to your computer via USB, and transfer the update to your <a href=\"https:\/\/www.adorama.com\/isoa7sm3.html\">Sony A7S III<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just last week, Sony announced the release of firmware version 2.00. The update takes the Sony A7S III to another level by adding the S-Cinetone color profile to the camera, as well as an upgraded Active Mode. Best of all, it\u2019s free to download. Here&#8217;s what we know about the new firmware version 2.00 for [&hellip;]<\/p>\n","protected":false},"author":11111158,"featured_media":67711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17773,21,642,17770],"tags":[12832,276,17445,17446],"class_list":["post-67708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-camera-reviews-photography","category-gear","category-photography-642","category-photography","tag-firmware-update","tag-sony-276","tag-sony-a7siii","tag-sony-firmware"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Sony A7S III Firmware Update Adds S-Cinetone Color Profile<\/title>\n<meta name=\"description\" content=\"Sony announced the release of firmware version 2.00, which takes the Sony A7S III to another level 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