{"id":72863,"date":"2021-08-12T09:35:35","date_gmt":"2021-08-12T13:35:35","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=72863"},"modified":"2021-08-12T10:31:50","modified_gmt":"2021-08-12T14:31:50","slug":"instagram-videos-audience","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/instagram-videos-audience\/","title":{"rendered":"How to Use Instagram Videos to Grow Your Photography Audience"},"content":{"rendered":"

According to Adam Mosseri \u2014 the Head of Instagram<\/a>\u00a0\u2014 Instagram is no longer considering the platform to be a photo-sharing app.\u00a0<\/span>It\u2019s been over a month now since this surprising announcement about the new focus on Instagram videos. The platform has always been about photo-sharing and, because of this, has been the favorite social media network for photographers since its creation in 2010.\u00a0<\/span><\/p>\n

Now, to clarify, it appears that Instagram isn\u2019t totally abandoning photo-sharing on the app. You will still be able to share photo content for the time being. However, it\u2019s clear that they are revamping the algorithm and future developments to prioritize and push videos. More particularly, this will be short videos that are between 15-60 seconds long or, as marketers say, \u201csnackable\u201d video content. This type of content has become quite popular over the last few years, especially with the rise of TikTok. It’s apparent that Instagram is trying its best to keep up with a rapidly changing social media landscape.\u00a0<\/span><\/p>\n

What does this mean for photographers?\u00a0<\/b><\/h2>\n

Well, for starters, photographers are going to have to adapt to short video content if they want grow on Instagram and lead prospective clients to their photography work.\u00a0<\/span><\/p>\n

This doesn\u2019t mean becoming a professional videographer overnight and creating masterful short videos all the time. However, with a little bit of effort, you can utilize the content, cameras, and equipment you already have to develop valuable video content that can help you grow.<\/span><\/p>\n

That\u2019s not the only good reason. Diversifying with short video content also provides greater value to your clients. It also expands your audience to platforms outside of Instagram. It\u2019s a win-win for photographers looking for new opportunities in the market.\u00a0<\/span><\/p>\n

To help with this change, we\u2019re going to dive into the necessary gear and tips to help you use Instagram videos to grow your photography business. Take a breath. Don\u2019t get overwhelmed. The transition is not as hard as you think. It\u2019s also incredibly necessary if you plan to prioritize Instagram to monetize your photography in the future.\u00a0\u00a0<\/span><\/p>\n

Let\u2019s get started.<\/span><\/p>\n

Necessary gear for short videos<\/b><\/h2>\n

Here\u2019s the good news: most photographers already have most of the gear needed to create short videos. Most professional or mid-level cameras come outfitted with great video specs. In addition to your cameras, you can easily use your phone for quick video content. Most new phone cameras are able to shoot 4K footage with much better video capabilities than in the past.\u00a0<\/span><\/p>\n

Here is some useful gear to get started:<\/span><\/p>\n