{"id":750,"date":"2014-09-03T20:00:00","date_gmt":"2014-09-03T20:00:00","guid":{"rendered":"http:\/\/dev.wordpress\/?p=750"},"modified":"2015-05-06T18:55:22","modified_gmt":"2015-05-06T18:55:22","slug":"fashion-photography-primer","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/fashion-photography-primer\/","title":{"rendered":"Fashion Photography Primer"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article14818_0.jpg\" \/><\/p>\n<p>Is this an ad? An editorial? An exercise in playing with bokeh?<\/p>\n<p>\nOne of the things a photographer will be asked quite often is \u201cWhat do you shoot?\u201d This is usually a double-edged question, as the person asking it will either refer to gear, discipline, or both. Now while looking at one&#8217;s camera bag and providing a quick inventory with a small sense of pride can be gratifying, answering the other half of that question, especially if the answer is \u201cFashion\u201d can be a bit more problematic.<\/p>\n<p>You see, if I said \u201cInteriors\u201d you can quickly imagine my kit \u2013 some sort of tilt-shift lens or bellows adapter, some wide angle lenses and perhaps a macro lens for \u201cdetails.&#8221; If I said \u201cFood\u201d, \u201cChildren\u201d, \u201cLittle Trinkets Shaped like Rabbits\u201d etc., your mind will immediately and usually quite correctly rest upon a certain choice in gear and techniques. Yet if I said \u201cFashion\u201d about 90 percent of you would think of the shot above or something similar. A model in some dramatic location with gorgeous garments flowing about her. Yet this shot could be used in a variety of ways. It is certainly what we call \u201cEditorial\u201d, i.e. a shot designed to tell a story when shown together with other photos from the same session. These could be used for advertising or perhaps a magazine story based on Jean Luc Godard&#8217;s Alphaville, which is the case, and herein lies the rub. While this is easily a \u201cFashion\u201d photo, it may not be the \u201cfashion photo\u201d that is needed by the client at the time. You see, \u201cFashion Photography\u201d is an umbrella term that covers a range of disciplines. Very briefly in this article I will discuss the various disciplines involved in \u201cFashion\u201d and hopefully guide you towards a better understanding of what is done under that vast umbrella. No other sector has as much specialization as \u201cFashion Photography\u201d.<\/p>\n<p>\n<img decoding=\"async\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article14818_1.jpg\" \/><\/p>\n<p>Coco Rocha walks Ralph Lauren<\/p>\n<p>Runway<\/p>\n<p>Since it&#8217;s the beginning of Fashion Week here in NYC, while I write this article, let&#8217;s start with \u201cRunway\u201d. Sometimes called \u201cFashion Journalism\u201d, many of the photographers you will see at the end of the runway shooting for the various press outlets are just that \u2013 press photographers. During the shows in September many pull double duty shooting Ralph Rucci one minute and then Round Three of the US Open over in Queens the next. <a href=\"\/0014534\/article\/tips-for-taking-great-fashion-photographs\">The skill set and gear required have been discussed here at the Adorama Learning Center before<\/a>. As a quick recap, a camera with a fast shutter, good ISO performance between ISO-640 to 1250, large buffer, and of course great glass are needed. For all intents and purposes, the camera you use to shoot Serena Williams serving the ball at Arthur Ashe Stadium is pretty much the same kit you need to shoot runway for Michael Kors.<\/p>\n<p><img decoding=\"async\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article14818_2.jpg\" \/><\/p>\n<p>Floating in a white void<\/p>\n<p>Catalog\/Lookbook<\/p>\n<p>Perhaps the most common thing shot in fashion is a catalog\/look book. Basically this is a collection of shots, usually against a white background used to sell the clothing in the \u201clook\u201d either to the general public or to department store buyers. This usually means a <a href=\"\/searchsite\/default.aspx?numrecs=50&amp;searchinfo=3+head+kit&amp;category=3990&amp;sort=p_price_sort%7C0\">three light kit<\/a> \u2013 two heads to the backdrop and one on the subject. The \u201clooks\u201d in question are usually broken down further by item shown, such as the four items shown in the above shot. These may be also shot individually flat on a table or directly on a mannequin for a line sheet in much the same manner as above.<\/p>\n<p>The camera here just needs to show detail well even when zoomed in. Something like a <a href=\"\/l\/Cameras\/Digital-SLR-Cameras?sel=Configuration_Body-Only%7CFormat_Full-Frame&amp;sf=Price\">Full Frame<\/a> camera at a minimum or preferably a <a href=\"\/l\/Cameras\/Medium-Format-Cameras?sel=Camera-Type_Digital-SLR&amp;sf=Price\">Medium Format<\/a> unit is what is needed in these situations. Yes, you could use a camera with a smaller sensor, but in order to get the best detail possible, you should get the proper gear. The lens here is pretty straight forward. If you are shooting a prime lens, a <a href=\"\/l\/Lenses\/SLR-Lenses?sel=Fixed-Focal-Length_85mm_77mm&amp;Startat=1\">short telephoto<\/a> to give a touch of field compression is an excellent choice in this situation. The typical <a href=\"\/l\/Lenses\/SLR-Lenses?sel=Zoom-Focal-Length_24-hyphen-70mm_16-hyphen-50mm\">normal zoom<\/a> should also be good, though the longer the top end of the zoom the better.<\/p>\n<p>\n<img decoding=\"async\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article14818_3.jpg\" \/><\/p>\n<p>&#8220;Beauty is a fragile gift.&#8221; -Ovid<\/p>\n<p>Beauty<\/p>\n<p>Beauty is a subset of fashion that can be best described as a tight glamorous portrait. In commercial use these type of shots are done to sell makeup such as eyeliner, lipstick, and the such. In this situation, the more detail the better. Cameras like the <a href=\"\/ipx645z.html\">Pentax 645Z<\/a> and a macro lens like the <a href=\"\/ipx64590.html\">Pentax 645D FA 90\/2.8<\/a> are your best options, but where the real magic comes in is the lighting. Mastering the classic \u201cClam shell\u201d lighting of one light above and a <a href=\"\/searchsite\/default.aspx?searchinfo=collapsible+reflector\">reflector<\/a> below the subject. The light above is usually modified with a diffuser like a <a href=\"\/searchsite\/default.aspx?searchinfo=beauty+dish&amp;category=3947&amp;term=beauty dish\">beauty dish<\/a>. <a href=\"\/searchsite\/default.aspx?searchinfo=ring+flash+head&amp;category=3947\">Ring lights<\/a> are also a popular option, though not as much as in the past for the key, but as a fill give a unique catch light and help bring out details.<\/p>\n<p>\n<img decoding=\"async\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article14818_4.jpg\" \/><\/p>\n<p>Still Life Talking<\/p>\n<p>Still Life<\/p>\n<p>Accessories such as handbags, shoe, and the hat in the image above are also Fashion items, requiring many of the same approaches as any beauty, as well as product shot. Irving Penn famously did a collection of fashion based still lifes for Vogue near the end of his career for a variety of lifestyle articles in the magazine. Of course there are many approaches that can be taken besides the traditional shot above to do a still life for fashionable use. One can take a more editorial approach for instance when creating the images for selling the product in question.<\/p>\n<p>\n<img decoding=\"async\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article14818_5.jpg\" \/><\/p>\n<p>Walking on sunshine<\/p>\n<p>\nThe idea is as with any commercial shot is to create an image that will sell the product in question. Telling a good story is a bonus. Speaking of stories&#8230;<\/p>\n<p>\n<img decoding=\"async\" src=\"\/alc\/wp-content\/uploads\/alc_images\/article14818_6.jpg\" \/><\/p>\n<p>&#8220;My name is Ishmael&#8230;&#8221; -from Moby-Dick by Herman Melville<\/p>\n<p>Editorial<\/p>\n<p>Perhaps the most famous and of course visually compelling images in Fashion are the \u201cEditorial\u201d shots. Be they a selection of images put together to tell a story for an ad campaign, or a single image that conveys a specific mood, if any area of fashion photography gets more press and comes closest, if not quite often crossing the boundary of commerce into art it, is \u201cEditorial\u201d. Understanding your gear, while useful, is secondary to understanding the visual language of the world today. Editorial is where you can exercise your creativity and stretch your boundaries to the breaking point. This is the major leagues of fashion photography, where names are made and emblazoned unto the stars\u2026and unless you are shooting an actual ad campaign, the sector that pays the least like any art.<\/p>\n<p>Hopefully this helps you as a basic primer on the wide and varied field know as \u201cFashion Photography\u201d. Feel free to leave your comments below.<\/p>\n<p>\nAll shots in this article were taken by the Author, Sandy Ramirez.<\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>One of the things a photographer will be asked quite often is \u201cWhat do you shoot?\u201d This is usually a double-edged question, as the person asking it will either refer to gear, discipline, or both. Now while looking at one&#8217;s camera bag and providing a quick inventory with a small sense of pride can be gratifying..<\/p>\n","protected":false},"author":366,"featured_media":15636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[639,645,17770,17780],"tags":[2673,207,2671,1560,741,2302,2324,2672,2332,2361,2325,2509,2043,894],"class_list":["post-750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-photography-645","category-photography","category-photography-tips","tag-beauty-2673","tag-camera-207","tag-catalog-2671","tag-editorial-1560","tag-fashion-741","tag-fashion-photography-2302","tag-fashion-week-2324","tag-lookbook-2672","tag-runway-2332","tag-runway-photography-2361","tag-runway-shows-2325","tag-sandy-ramirez-2509","tag-still-photography-2043","tag-still-life-894"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion Photography Primer | Expert photography blogs, tip, techniques, camera reviews - Adorama Learning Center<\/title>\n<meta name=\"description\" content=\"One of the things a photographer will be asked quite often is \u201cWhat do you shoot?\u201d This is usually a double-edged question, as the person asking it will either refer to gear, discipline, or both. Now while looking at one&#039;s camera bag and providing a quick inventory with a small sense of pride can be gratifying..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/fashion-photography-primer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Photography Primer | Expert photography blogs, tip, techniques, camera reviews - Adorama Learning Center\" \/>\n<meta property=\"og:description\" content=\"One of the things a photographer will be asked quite often is \u201cWhat do you shoot?\u201d This is usually a double-edged question, as the person asking it will either refer to gear, discipline, or both. Now while looking at one&#039;s camera bag and providing a quick inventory with a small sense of pride can be gratifying..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/fashion-photography-primer\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-03T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-05-06T18:55:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/files_images\/articles\/5-6-2015_6-47-46_PM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandy Ramirez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandy Ramirez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/fashion-photography-primer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/fashion-photography-primer\\\/\"},\"author\":{\"name\":\"Sandy Ramirez\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/f9266b33b79fdbfa82fcaf9d5937dfeb\"},\"headline\":\"Fashion Photography Primer\",\"datePublished\":\"2014-09-03T20:00:00+00:00\",\"dateModified\":\"2015-05-06T18:55:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/fashion-photography-primer\\\/\"},\"wordCount\":1161,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/fashion-photography-primer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/files_images\\\/articles\\\/5-6-2015_6-47-46_PM.jpg\",\"keywords\":[\"beauty\",\"Camera\",\"catalog\",\"Editorial\",\"fashion\",\"fashion photography\",\"Fashion Week\",\"lookbook\",\"runway\",\"Runway Photography\",\"runway shows\",\"Sandy Ramirez\",\"still photography\",\"still-life\"],\"articleSection\":[\"How To\",\"Photo\",\"Photography\",\"Photography Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/fashion-photography-primer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/fashion-photography-primer\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/fashion-photography-primer\\\/\",\"name\":\"Fashion Photography Primer | Expert photography blogs, tip, techniques, camera reviews - Adorama Learning Center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/fashion-photography-primer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/fashion-photography-primer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/files_images\\\/articles\\\/5-6-2015_6-47-46_PM.jpg\",\"datePublished\":\"2014-09-03T20:00:00+00:00\",\"dateModified\":\"2015-05-06T18:55:22+00:00\",\"description\":\"One of the things a photographer will be asked quite often is \u201cWhat do you shoot?\u201d This is usually a double-edged question, as the person asking it will either refer to gear, discipline, or both. 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