{"id":75285,"date":"2021-10-21T10:00:50","date_gmt":"2021-10-21T14:00:50","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=75285"},"modified":"2022-08-25T11:28:23","modified_gmt":"2022-08-25T15:28:23","slug":"sony-alpha-a7iv-camera","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/sony-alpha-a7iv-camera\/","title":{"rendered":"Introducing the Sony Alpha 7 IV Camera with Renan Ozturk"},"content":{"rendered":"\n

It had been pipe-dream for a long time \u2014 climb the 13,700 feet to Teakettle Mountain in the Colorado Rockies and photograph the bizarre natural arch at the summit of the mountain.  This arch is a perfect eye in the rock, big enough to put your body through. It’s a cinematographer\u2019s dream but also a nightmare due to the altitude and three-hour approach scrambling up loose rock slopes. This was the testing ground we pitted the new Sony Alpha 7 IV Camera<\/strong><\/a> against while shooting a segment of the new launch video. This was a verifiable test to see how it would compare to the other cameras we had been shooting.<\/p>\n\n\n

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Photo by Renan Ozturk<\/figcaption><\/figure>\n<\/div>\n\n
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Photo by Renan Ozturk<\/figcaption><\/figure>\n<\/div>\n\n\n

To be perfectly honest, after spending much time using the Venice<\/a>, Alpha 1<\/a>, a7R IV<\/a>, and a7S III<\/a> and knowing that the new Sony a7IV was a bit more \u201cpro-sumer,” my expectations weren\u2019t as high.  I was expecting a throttled back feature set and sub-tier performance considering the price point. However, in using this new camera in a professional setting, I found my preceding notions to be the furthest thing from reality. Here are a few points on the features of the camera.<\/p>\n\n\n

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SONY A7IV Mirrorless Camera | First Look Within Rugged Conditions in the Colorado Rockies<\/div><\/div>
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