{"id":76535,"date":"2021-11-18T11:21:47","date_gmt":"2021-11-18T16:21:47","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=76535"},"modified":"2021-11-18T11:21:47","modified_gmt":"2021-11-18T16:21:47","slug":"vitec-acquires-savage-universal","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/","title":{"rendered":"Vitec Acquires Savage Universal, Market Leader in Studio Photographic Backdrops"},"content":{"rendered":"<p><strong>Vitec Imaging Solutions<\/strong> recently announced its acquisition of the Phoenix-based company <strong>Savage Universal<\/strong> and its affiliates. The agreement was announced on November 16th and is expected to close by the end of November 2021.<\/p>\n<p>Over the years, <a href=\"https:\/\/www.adorama.com\/brands\/Vitec\" target=\"_blank\" rel=\"noopener\">Vitec<\/a> has positioned itself as a leader in the\u00a0broadcast and photography accessories markets. The company\u00a0designs, manufactures and distributes premium-branded photographic and video equipment including tripods, bags, filters and lights for professional content creators and hobbyists alike. Its customer scope now\u00a0includes broadcasters, film studios, production and rental companies, gamers, and enterprises, and much more.<\/p>\n<p>Vitec&#8217;s current portfolio includes nine subsidiary brands:\u00a0<a href=\"https:\/\/www.adorama.com\/brands\/Manfrotto\" target=\"_blank\" rel=\"noopener\">Manfrotto<\/a>, <a href=\"https:\/\/www.adorama.com\/brands\/Gitzo\" target=\"_blank\" rel=\"noopener\">Gitzo<\/a>, <a href=\"https:\/\/www.adorama.com\/brands\/Joby\" target=\"_blank\" rel=\"noopener\">JOBY<\/a>, Colorama, <a href=\"https:\/\/www.adorama.com\/brands\/Avenger\" target=\"_blank\" rel=\"noopener\">Avenger<\/a>, <a href=\"https:\/\/www.adorama.com\/brands\/Lowepro\" target=\"_blank\" rel=\"noopener\">Lowepro<\/a>, <a href=\"https:\/\/www.adorama.com\/brands\/Syrp\" target=\"_blank\" rel=\"noopener\">Syrp<\/a>, <a href=\"https:\/\/www.adorama.com\/brands\/Rycote\" target=\"_blank\" rel=\"noopener\">Rycote<\/a>, and now,\u00a0<a href=\"https:\/\/www.adorama.com\/l\/Photography\/Savage~Lighting-and-Studio\" target=\"_blank\" rel=\"noopener\">Savage<\/a>. Savage joins in the company&#8217;s lighting category alongside Colorama, JOBY, and Manfrotto.<\/p>\n<p>Savage Universal was founded in\u00a01937 in Phoenix, AZ, as a manufacturer of quality board and paper products.\u00a0\u00a0Since then, it has grown into a leading provider of <a href=\"https:\/\/www.adorama.com\/alc\/backgrounds-choosing-the-right-backdrop-for-portraits\/\">photographic backgrounds<\/a> for the content creation market. The company provides seamless paper backgrounds, or backdrops, ensuring a crease-free background surface. All of its paper products are FSC (Forest Stewardship Council) certified and 100% recyclable. Its main paper mill supplier is net zero on electricity thanks to its hydroelectric dam that covers all electricity needs.\u00a0Savage also sells products such as LED lights, light stands, and grip equipment that will fit nicely in Vitec&#8217;s existing lineup.<\/p>\n<p>&#8220;Savage backgrounds complement Vitec\u2019s existing portfolio of accessories for professional image creators. This acquisition brings together the world\u2019s leading supports and imaging accessories provider with the world\u2019s leading backgrounds manufacturer, serving professional photographers, creators, and vloggers with the best in class studio equipment,&#8221; Marco Pezzana, Divisional CEO of Vitec Imaging Solutions included in <a href=\"https:\/\/www.businesswire.com\/news\/home\/20211116006141\/en\/\" target=\"_blank\" rel=\"noopener\">the\u00a0announcement<\/a>.<\/p>\n<p>Savage&#8217;s approximately 80 employees will be joining Vitec&#8217;s\u00a01,800 employees across the world in 11 different countries. The company is organized in three divisions \u2014 Imaging Solutions, Production Solutions and Creative Solutions \u2014 and is listed on the London Stock Exchange.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vitec Imaging Solutions recently announced its acquisition of the Phoenix-based company Savage Universal and its affiliates. The agreement was announced on November 16th and is expected to close by the end of November 2021. Over the years, Vitec has positioned itself as a leader in the\u00a0broadcast and photography accessories markets. The company\u00a0designs, manufactures and distributes [&hellip;]<\/p>\n","protected":false},"author":11111166,"featured_media":76543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17815,17777,17770],"tags":[17906,17905,16301],"class_list":["post-76535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-accessories-photography","category-photography","tag-photography-news","tag-savage-universal","tag-vitec"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vitec Acquires Savage Universal, Market Leader in Studio Photographic Backdrops - Adorama<\/title>\n<meta name=\"description\" content=\"Vitec Imaging Solutions recently announced its acquisition of the Phoenix-based company Savage Universal and its affiliates. The agreement was announced\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vitec Acquires Savage Universal, Market Leader in Studio Photographic Backdrops - Adorama\" \/>\n<meta property=\"og:description\" content=\"Vitec Imaging Solutions recently announced its acquisition of the Phoenix-based company Savage Universal and its affiliates. The agreement was announced\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-18T16:21:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2021\/11\/Vitec-Has-Acquired-Backdrop-Manufacturer-Savage-Universal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"474\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabby Robles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabby Robles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/\"},\"author\":{\"name\":\"Gabby Robles\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/0a677a3790e13c95724f16fc7cae3f0f\"},\"headline\":\"Vitec Acquires Savage Universal, Market Leader in Studio Photographic Backdrops\",\"datePublished\":\"2021-11-18T16:21:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Vitec-Has-Acquired-Backdrop-Manufacturer-Savage-Universal.jpg\",\"keywords\":[\"photography news\",\"Savage Universal\",\"Vitec\"],\"articleSection\":[\"News\",\"Photo Accessories\",\"Photography\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/\",\"name\":\"Vitec Acquires Savage Universal, Market Leader in Studio Photographic Backdrops - Adorama\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Vitec-Has-Acquired-Backdrop-Manufacturer-Savage-Universal.jpg\",\"datePublished\":\"2021-11-18T16:21:47+00:00\",\"description\":\"Vitec Imaging Solutions recently announced its acquisition of the Phoenix-based company Savage Universal and its affiliates. The agreement was announced\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Vitec-Has-Acquired-Backdrop-Manufacturer-Savage-Universal.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Vitec-Has-Acquired-Backdrop-Manufacturer-Savage-Universal.jpg\",\"width\":825,\"height\":474,\"caption\":\"Photo from Savage Universal\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/vitec-acquires-savage-universal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/category\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Vitec Acquires Savage Universal, Market Leader in Studio Photographic Backdrops\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\",\"name\":\"Adorama\",\"description\":\"Your destination for photography, video, audio, drones, electronics, computers, and more!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\",\"name\":\"42 West, the Adorama Learning Center\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/42-West-Logo-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/42-West-Logo-Blue.png\",\"width\":870,\"height\":252,\"caption\":\"42 West, the Adorama Learning Center\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/adorama\",\"https:\\\/\\\/x.com\\\/adorama\",\"http:\\\/\\\/www.instagram.com\\\/adorama\",\"http:\\\/\\\/www.pinterest.com\\\/adorama\",\"http:\\\/\\\/www.youtube.com\\\/adorama\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/0a677a3790e13c95724f16fc7cae3f0f\",\"name\":\"Gabby Robles\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dda1cac47f56e54ad36d6c5db578ebced2343586c1a94916652b342846b639c4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dda1cac47f56e54ad36d6c5db578ebced2343586c1a94916652b342846b639c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dda1cac47f56e54ad36d6c5db578ebced2343586c1a94916652b342846b639c4?s=96&d=mm&r=g\",\"caption\":\"Gabby Robles\"},\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/author\\\/gabbyr\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vitec Acquires Savage Universal, Market Leader in Studio Photographic Backdrops - Adorama","description":"Vitec Imaging Solutions recently announced its acquisition of the Phoenix-based company Savage Universal and its affiliates. The agreement was announced","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/","og_locale":"en_US","og_type":"article","og_title":"Vitec Acquires Savage Universal, Market Leader in Studio Photographic Backdrops - Adorama","og_description":"Vitec Imaging Solutions recently announced its acquisition of the Phoenix-based company Savage Universal and its affiliates. The agreement was announced","og_url":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/","og_site_name":"Adorama","article_publisher":"http:\/\/www.facebook.com\/adorama","article_published_time":"2021-11-18T16:21:47+00:00","og_image":[{"width":825,"height":474,"url":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2021\/11\/Vitec-Has-Acquired-Backdrop-Manufacturer-Savage-Universal.jpg","type":"image\/jpeg"}],"author":"Gabby Robles","twitter_card":"summary_large_image","twitter_creator":"@adorama","twitter_site":"@adorama","twitter_misc":{"Written by":"Gabby Robles","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/#article","isPartOf":{"@id":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/"},"author":{"name":"Gabby Robles","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/person\/0a677a3790e13c95724f16fc7cae3f0f"},"headline":"Vitec Acquires Savage Universal, Market Leader in Studio Photographic Backdrops","datePublished":"2021-11-18T16:21:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/"},"wordCount":332,"publisher":{"@id":"https:\/\/www.adorama.com\/alc\/#organization"},"image":{"@id":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2021\/11\/Vitec-Has-Acquired-Backdrop-Manufacturer-Savage-Universal.jpg","keywords":["photography news","Savage Universal","Vitec"],"articleSection":["News","Photo Accessories","Photography"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/","url":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/","name":"Vitec Acquires Savage Universal, Market Leader in Studio Photographic Backdrops - Adorama","isPartOf":{"@id":"https:\/\/www.adorama.com\/alc\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/#primaryimage"},"image":{"@id":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2021\/11\/Vitec-Has-Acquired-Backdrop-Manufacturer-Savage-Universal.jpg","datePublished":"2021-11-18T16:21:47+00:00","description":"Vitec Imaging Solutions recently announced its acquisition of the Phoenix-based company Savage Universal and its affiliates. The agreement was announced","breadcrumb":{"@id":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/#primaryimage","url":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2021\/11\/Vitec-Has-Acquired-Backdrop-Manufacturer-Savage-Universal.jpg","contentUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2021\/11\/Vitec-Has-Acquired-Backdrop-Manufacturer-Savage-Universal.jpg","width":825,"height":474,"caption":"Photo from Savage Universal"},{"@type":"BreadcrumbList","@id":"https:\/\/www.adorama.com\/alc\/vitec-acquires-savage-universal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adorama.com\/alc\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.adorama.com\/alc\/category\/news\/"},{"@type":"ListItem","position":3,"name":"Vitec Acquires Savage Universal, Market Leader in Studio Photographic Backdrops"}]},{"@type":"WebSite","@id":"https:\/\/www.adorama.com\/alc\/#website","url":"https:\/\/www.adorama.com\/alc\/","name":"Adorama","description":"Your destination for photography, video, audio, drones, electronics, computers, and more!","publisher":{"@id":"https:\/\/www.adorama.com\/alc\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adorama.com\/alc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adorama.com\/alc\/#organization","name":"42 West, the Adorama Learning Center","url":"https:\/\/www.adorama.com\/alc\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/logo\/image\/","url":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/10\/42-West-Logo-Blue.png","contentUrl":"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2019\/10\/42-West-Logo-Blue.png","width":870,"height":252,"caption":"42 West, the Adorama Learning Center"},"image":{"@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/adorama","https:\/\/x.com\/adorama","http:\/\/www.instagram.com\/adorama","http:\/\/www.pinterest.com\/adorama","http:\/\/www.youtube.com\/adorama"]},{"@type":"Person","@id":"https:\/\/www.adorama.com\/alc\/#\/schema\/person\/0a677a3790e13c95724f16fc7cae3f0f","name":"Gabby Robles","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dda1cac47f56e54ad36d6c5db578ebced2343586c1a94916652b342846b639c4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dda1cac47f56e54ad36d6c5db578ebced2343586c1a94916652b342846b639c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dda1cac47f56e54ad36d6c5db578ebced2343586c1a94916652b342846b639c4?s=96&d=mm&r=g","caption":"Gabby Robles"},"url":"https:\/\/www.adorama.com\/alc\/author\/gabbyr\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/76535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/users\/11111166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/comments?post=76535"}],"version-history":[{"count":6,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/76535\/revisions"}],"predecessor-version":[{"id":76549,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/posts\/76535\/revisions\/76549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/media\/76543"}],"wp:attachment":[{"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/media?parent=76535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/categories?post=76535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adorama.com\/alc\/wp-json\/wp\/v2\/tags?post=76535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}