{"id":8064,"date":"2015-07-29T09:00:00","date_gmt":"2015-07-29T09:00:00","guid":{"rendered":"http:\/\/dev.wordpress\/?p=8064"},"modified":"2016-06-07T20:51:30","modified_gmt":"2016-06-08T00:51:30","slug":"sony-and-zmp-sony-gets-into-the-drone-business","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/sony-and-zmp-sony-gets-into-the-drone-business\/","title":{"rendered":"Sony and ZMP: Sony Gets into the Drone Business"},"content":{"rendered":"<p class=\"rtecenter\"><img decoding=\"async\" style=\"width: 600px; height: 274px;\" src=\"\/alc\/wp-content\/uploads\/sites\/default\/files\/uploads\/Sony-ZMP-Drone-Adorama.png\" alt=\"\" \/><\/p>\n<p>By Eric Cohen<\/p>\n<p>Sony Communications Inc. (aka \u201cSony Mobile\u201d) is collaborating with ZMP Inc. to \u201cdevelop autonomous unmanned aerial vehicle technology.\u201d That would be \u201cdrones\u201d for all of you corporate speak illiterates out there. The resulting partnership has been named \u201cAerosense, Inc.\u201d which will combine ZMP\u2019s automated driving and robotics know-how along with Sony\u2019s camera, sensor and telecommunications expertise. Apparently, Sony had been developing its own robotics technology as well. But it is ZMP who have been developing <em>driverless<\/em> vehicle technology which should either scare or delight you.<\/p>\n<p>(It remains to be seen if the fruit of ZMP\u2019s labor will beget the wacky robo taxis of TOTAL RECALL or develop into a real world \u201cCyberdyne Systems.\u201d It\u2019s a delicate path, folks. TERMINATOR fans take note).<\/p>\n<p>While the above was announced through a Sony press release, it is not clear if Aerosense will be creating actual drones or simply supplying technology to drone manufacturers. The release does mention how it aims to \u201croll out these services for enterprise customers beginning in 2016.\u201d It\u2026 could mean anything. So we\u2019ll have to wait until next year to see where the two companies are headed with this. This venture is also indicative of Sony\u2019s Internet of Things (IoT) proposal involving their desire to collaborate and develop creative solutions for the consumer lifestyle experience. Basically, life hacks through technology.<\/p>\n<table style=\"width: 750px;\" border=\"0\" cellspacing=\"1\" cellpadding=\"1\" align=\"center\">\n<caption>\n<p class=\"rtecenter\">Drones like the DJI Phantom 3 are very popular among both professional and amateur aerial videographers.<\/p>\n<\/caption>\n<tbody>\n<tr>\n<td class=\"rtecenter\" style=\"text-align: center;\"><img decoding=\"async\" style=\"line-height: 23.1111106872559px; text-align: center; width: 450px; height: 450px;\" src=\"\/alc\/wp-content\/uploads\/sites\/default\/files\/uploads\/Drone-Adorama.jpg\" alt=\"\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>There is another detail to take note of. The press release specifically states that Aerosense will be in the business to develop, manufacture and sell \u201centerprise solutions using autonomous unmanned vehicles for <em>image capture<\/em>\u2026\u201d So they\u2019re being vague as to whether this will be developed for aerial cinematography, still photography or both. But since the combination of <a href=\"https:\/\/www.adorama.com\/l\/Video-Equipment\/Drones-and-Accessories\/Drones?term=drones\">drone technology<\/a> with videography has proved very popular with amateurs and professionals, it stands to reason that collectively Sony and ZMP couldmove in this direction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"line-height: 23.1111106872559px;\">Sony Communications Inc. (aka \u201cSony Mobile\u201d) is collaborating with ZMP Inc. to \u201cdevelop autonomous unmanned aerial vehicle technology.\u201d That would be \u201cdrones\u201d for all of you corporate speak illiterates out there.<\/span><\/p>\n","protected":false},"author":178,"featured_media":18097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17683,4,3,5],"tags":[],"class_list":["post-8064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drones","category-photo","category-trending","category-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony and ZMP: Sony Gets into the Drone Business | Expert photography blogs, tip, techniques, camera reviews - Adorama Learning Center<\/title>\n<meta name=\"description\" content=\"Sony Communications Inc. (aka \u201cSony Mobile\u201d) is collaborating with ZMP Inc. to \u201cdevelop autonomous unmanned aerial vehicle technology.\u201d That would be \u201cdrones\u201d for all of you corporate speak illiterates out there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/sony-and-zmp-sony-gets-into-the-drone-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony and ZMP: Sony Gets into the Drone Business | Expert photography blogs, tip, techniques, camera reviews - Adorama Learning Center\" \/>\n<meta property=\"og:description\" content=\"Sony Communications Inc. (aka \u201cSony Mobile\u201d) is collaborating with ZMP Inc. to \u201cdevelop autonomous unmanned aerial vehicle technology.\u201d That would be \u201cdrones\u201d for all of you corporate speak illiterates out there.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adorama.com\/alc\/sony-and-zmp-sony-gets-into-the-drone-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Adorama\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adorama\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-29T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-08T00:51:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/files_images\/articles\/thumbsony.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"*Enter New Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adorama\" \/>\n<meta name=\"twitter:site\" content=\"@adorama\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"*Enter New Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-and-zmp-sony-gets-into-the-drone-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-and-zmp-sony-gets-into-the-drone-business\\\/\"},\"author\":{\"name\":\"*Enter New Author\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#\\\/schema\\\/person\\\/c879a8df0773aca91919d7eb9d592db4\"},\"headline\":\"Sony and ZMP: Sony Gets into the Drone Business\",\"datePublished\":\"2015-07-29T09:00:00+00:00\",\"dateModified\":\"2016-06-08T00:51:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-and-zmp-sony-gets-into-the-drone-business\\\/\"},\"wordCount\":336,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-and-zmp-sony-gets-into-the-drone-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/files_images\\\/articles\\\/thumbsony.jpg\",\"articleSection\":[\"Drones\",\"Photo\",\"Trending\",\"Video\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-and-zmp-sony-gets-into-the-drone-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-and-zmp-sony-gets-into-the-drone-business\\\/\",\"url\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-and-zmp-sony-gets-into-the-drone-business\\\/\",\"name\":\"Sony and ZMP: Sony Gets into the Drone Business | Expert photography blogs, tip, techniques, camera reviews - Adorama Learning Center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-and-zmp-sony-gets-into-the-drone-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/sony-and-zmp-sony-gets-into-the-drone-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adorama.com\\\/alc\\\/wp-content\\\/uploads\\\/files_images\\\/articles\\\/thumbsony.jpg\",\"datePublished\":\"2015-07-29T09:00:00+00:00\",\"dateModified\":\"2016-06-08T00:51:30+00:00\",\"description\":\"Sony Communications Inc. 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