{"id":8142,"date":"2015-08-14T10:56:29","date_gmt":"2015-08-14T10:56:29","guid":{"rendered":"http:\/\/dev.wordpress\/?p=8142"},"modified":"2016-06-07T21:04:40","modified_gmt":"2016-06-08T01:04:40","slug":"sesame-street-and-the-evolution-of-the-media-consumer","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/sesame-street-and-the-evolution-of-the-media-consumer\/","title":{"rendered":"Sesame Street and the Evolution of The Media Consumer"},"content":{"rendered":"

\"\"<\/p>\n

Yesterday, industry trade rag Variety announced a new partnership between Sesame Workshop and HBO. It signifies a major transition not just for a company that has been so closely associated with Public Television, but for the audience of its properties as well. But let\u2019s try to wrap our heads around this first: since 1969, “Sesame Street”was the go to television program for all kids under the age of eight. It has entertained literally generations living through the Vietnam War, the MTV addled 80s, 9\/11, smart phones and the rise of internet culture. It has continued to persevere for over 40 years, a run that is bested only by a smattering of Sunday news programs and afternoon soap operas. According to the article<\/a>, Sesame Workshop (formerly The Children\u2019s Television Workshop) managed to subsist on a budget where only 10% was provided for by PBS. The rest was collected from licensing and DVD sales (and being a not-for-profit, the organization most likely accepted some tax exempt donations as well).<\/p>\n

Thanks to the ever increasing popularity of streaming services, portable devices with HD\/LCD monitors and what have you, at least a third of Sesame Workshop\u2019s revenue would evaporate right there. We all know about the state of the DVD industry. That and Bluray have become a niche staple for the discernable completist only. Which is a given during an era where entire video and DVD rental chains have closed shop overnight. Technology has encouraged the need to have access to anything at anytime. To the extent it\u2019s become a hassle to carry that DVD player wherever you go.<\/p>\n

And why even bother playing a disk while at home? Just turn on your Smart TV and select a title that\u2019s readily downloadable before it would be released in DVD form.<\/p>\n

This is why the partnership with HBO makes so much sense. Yes, audiences were exposed to a free, unique kind of education taught by the likes of a counting count and a cookie eating monster. The only thing you had to pay for was the television set to view it on. And yet joining the likes of a pay-for-service cable outfit could ostensibly ring alarm bells everywhere; this is the sudden commercialization of Public Television! What was once \u201cfree\u201d is no more. The deal does allow “Sesame Street” to continue to air on PBS. But only nine months after<\/em> it has aired on HBO. That means PBS will be showing a lot of reruns for over half a year until the new episodes kick in.<\/p>\n

If this tells us anything, it exposes Sesame Workshop\u2019s need to change their business model as the old one has become unsustainable. If you go to the PBS Kids website which acts as the de facto online residence for the Sesame Streetshow, only four episodes are available online. In contrast, there are many, many short clips featuring popular moments and celebrity appearances. By collaborating with HBO, Sesame Workshop not only stands to benefit from a new stream of revenue, but they can take advantage of HBO\u2019s resources and infrastructure as well. I think I need to break this down:<\/p>\n

\u2022 HBO plans to air twice as many episodes in a season than has PBS.
\n\u2022 Sesame Streetwill gain further exposure through HBO\u2019s On Demand and web streaming services.
\n\u2022 HBO will also air other Sesame Workshop properties like “Pinky DinkyDoo” (yeah, I don\u2019t know this one, either) and “The Electric Company”(\u201cheyyyy youuuu guyyyyysss!!\u201d).
\n\u2022 No doubt HBO will provide Sesame Workshop, specifically “Sesame Street”with a brand spanking new website as well.
\n\u2022 Episodes of “Sesame Street”will most likely be viewable on HBO\u2019s website right after they\u2019ve aired on TV.
\n\u2022 “Sesame Street” will continue to air on PBS, albeit nine months after each episode has premiered on HBO.<\/p>\n

This appears to be very exciting for Sesame Workshop while portending the death knell for Public Service Television as well. But this also says a lot about how we\u2019ve changed as viewers of content. The resources and benefits afforded by HBO isn\u2019t the only factor driving Sesame Workshop\u2019s plan. Their decision is reflective of how we\u2019ve evolved as media consumers and not in spite of that fact. Netfix, Hulu and Amazon have changed the very idea of what television programming can be. It has popularized \u201cbinge watching,\u201d where you don\u2019t have to wait a full week to watch the next episode of your favorite show. The whole concept of a Fall or Summer season has been rendered moot. And everything is viewable from the comfort of your own home or on a tablet as you commute to work every day.<\/p>\n

YouTube has given rise to some very popular programming created by amateur filmmakers and on camera raconteurs. While this is a phenomenon in of itself, it happens to be enormously successful (for some at least) as made evident by events like last month\u2019s VidCon (which I talk about here<\/a>). How this connects to today\u2019s news regarding Sesame Workshop rests in how we access entertainment today. Because “Sesame Street” may never need to be seen on TV in order to sustain its success. HBO\u2019s many platforms for digital exposure insures that.<\/p>\n

Having observed the viewing habits of this generation of kids (I have a niece and two nephews)I\u2019ve noticed how they view their favorite content on smart phones and portable devices. And I can\u2019t imagine it\u2019s all that different anywhere else. Jim Henson, the creator of “Sesame Street’s”iconic characters, was a forerunner of puppet and animatronic technology. One can only guess what he would think of the possibilities surrounding today\u2019s digital landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday, Variety announced a new partnership between Sesame Workshop and HBO. It signifies a major transition not just for a company that has been so closely associated with Public Television, but for the audience of its properties as well.<\/span><\/p>\n","protected":false},"author":178,"featured_media":18140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-8142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo","category-video"],"acf":[],"yoast_head":"\nSesame Street and the Evolution of The Media Consumer | Expert photography blogs, tip, techniques, camera reviews - Adorama Learning Center<\/title>\n<meta name=\"description\" content=\"Yesterday, Variety announced a new partnership between Sesame Workshop and HBO. 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