{"id":8174,"date":"2015-09-09T01:08:34","date_gmt":"2015-09-09T01:08:34","guid":{"rendered":"http:\/\/dev.wordpress\/?p=8174"},"modified":"2015-09-09T13:55:01","modified_gmt":"2015-09-09T13:55:01","slug":"meet-a-pro-going-for-the-gold-with-photographer-dylan-coulter","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/meet-a-pro-going-for-the-gold-with-photographer-dylan-coulter\/","title":{"rendered":"Meet a Pro: Going for the Gold with Photographer Dylan Coulter"},"content":{"rendered":"

\"\"<\/p>\n

Photo by Dylan Coulter<\/a><\/p>\n

A seasoned and sought-after pro based in Brooklyn, NY, Dylan Coulter<\/a>(Instagram: @dylancoulter<\/a>)shoots a mix of editorial and commercial work, often for \u201chousehold name\u201d clients such as Gatorade. He\u2019s been shooting professionally for 12 years, and one of his specialties is capturing controlled action images of athletes in pre-determined locations to visualize his clients\u2019 concepts in a dynamic and compelling way. He never shoots actual games or matches but strives to convey an authentic action feel.<\/p>\n

\u201cAs a teenager, I took photos with mixed results,\u201d he recalls, \u201c but I grew up playing sports and I always enjoyed basketball and soccer. My interest in photography came later, but my sports background gave me an innate feel for the action and timing needed to get a convincing shot of Usain Bolt, the Jamaican superstar sprinter, who is one of the greatest athletes of all time.\u201d<\/p>\n

\u201cThe striking image in this Gatorade ad shows Bolt coming out of the starting blocks into a full stride as he would in competition, but he wasn\u2019t running at 100% because it wasn\u2019t necessary. It looks straightforward, but to achieve it we had to block the ambient light by building an outdoor studio on his home track in Kingston, Jamaica, complete with an elaborate six-dual-bank lighting setup to get the precise effect we were going for\u2026and it took a crew of 15-20 people! Our aim was to create a convincing image that captured the feel of a night track meet in order to showcase his awesome power, determination, and concentration.<\/p>\n

\u201cUsain Bolt is actually a very friendly, forthcoming, low-key person, very thoughtful and professional, but we wanted to emphasize his intensity. The client\u2019s underlying and explicit message for the action shot was the idea that elite athletes sweat a lot, and therefore need to be rehydrated with Gatorade\u2014so our theme was to convey the visceral concept of sweat as an integral part of intense athletic competition. In short, our challenge was create the mood and intensity of an actual competition. That\u2019s what determined our shot list\u2014it was a very precisely defined assignment.\u201d<\/p>\n

\u201cOur technique was to show a lot of detail in his upper arm, body, and face to convey the exertion and energy of a competitive event,\u201d Coulter continues. \u201cAnd since there\u2019s not a lot of high-end photo equipment available on the island we had to bring all our equipment, air freighted from Miami, stabilize it on the track surface, and then build the outdoor studio. We used strobes to freeze the motion at a flash-determined speed of 1\/3500 or 1\/4000 sec and that\u2019s why we needed lots of power. We used Broncolor units because they provided the best flash control, and flash duration along and the output we needed. I used a Hasselblad H4 camera with a Phase 250 IQ back of around 50MP resolution. It has the newer Sony CMOS sensor so you can shoot at ISO 200 and 400 with extremely low noise. We shot him in profile as he moved across the frame just as he was leaving the blocks. Short distance runners start their race by pushing their feet against the blocks the instant the starting gun is fired to get the fastest possible start. I\u2019ve shot sprinters before, but it was still an amazing experience to shoot one of the best athletes of all time, a man that has dominated his sport. He was wonderful\u2014he wanted to meet us the night before the shoot to get a sense of what the shot was all about and what we needed from him. He was very cordial, acknowledged our crew, and clearly was focused on understanding the process of creating a first class image.\u201d<\/p>\n

\u201cOur actual shooting window was only about 1 hour,\u201d recalls Coulter, and the actual shoot took much less time. It was a very technical shoot and we were constantly evaluating the images we captured on the fly, but about \u00be of the way through we knew we had a number of good options. We shot some pictures in full stride and others in mid-stride, but the one just coming out of the blocks gave the most powerful look, and we know we really only needed one shot for the ad. I did a portrait set after the action. I wanted to convey some if his laid-back aspect, but also his athletic \u201ckiller instinct\u201d that comes out during competition. His sheer physicality is overwhelming, but the intensity is fleeting.<\/p>\n

\u201cEssentially what we were doing was combining the precision of a studio shot with the energy of an actual track event. All our energy was focused on the graphic elements, and that\u2018s why we placed lights high above and behind Bolt to create edge lighting and a highlight on the top of his arm, giving the look and feel of a night competition under stadium lights. It\u2019s a stylized look aimed at evoking a night stadium feel. Our intention was to capture a transcendent moment in the athlete\u2019s stride, and a powerful evocation of his unique style and form. The droplets of sweat on his body are real but the droplets that look like they\u2019re coming off the back of his head were created in post-production by adding a water droplet pattern. We shot plates of various \u201csweat\u201d patterns on a separate studio day in New York, using a variety of different rigging provided by our special effects stylist. We were aiming for \u201cauthenticity in the realm of the possible\u201d and I think we achieved it. As for the portrait, I think it conveys an intensity similar tothe competition pose, but since he\u2019s a pretty laid-back guy we had to get him to that place of intensity of expression while still showcasing the uniqueness and beauty of his magnificent physical form.\u201d<\/p>\n

\u201cOverall I\u2019m very happy with the images we got, \u201c concludes Dylan Coulter, \u201cand Gatorade and the agency are very pleased as well. We were in Kingston for more than an assignment; it was a great life experience that was fulfilling on many levels, both personally and professionally.\u201d<\/p>\n

See more of Dylan Coulter’s work:<\/p>\n

http:\/\/www.dylancoulter.com\/<\/a><\/p>\n

Instagram: @dylancoulter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The remarkable story of how a brilliant pro captured Olympic Gold Medalist Usain Bolt, \u201cthe fastest man in the world,\u201d in full stride, creating a timeless ad image that transcends the commercial genre.<\/p>\n

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