{"id":85273,"date":"2022-06-21T10:00:00","date_gmt":"2022-06-21T14:00:00","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=85273"},"modified":"2022-08-11T13:24:53","modified_gmt":"2022-08-11T17:24:53","slug":"graphic-photography-tips","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/graphic-photography-tips\/","title":{"rendered":"Tips for Graphic Photography with Jason Peterson"},"content":{"rendered":"\n<p>I have been shooting the same style of graphic photography for over 35 years. Most of my style was created in the dark room \u2014 developing and printing myself. I now shoot exclusively digitally, which has caused me to learn a few tips and tricks that have improved my work. Here are a few things I always keep in mind when shooting graphic photography.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/L1090647-Edit-1-819x1024.jpg\" alt=\"\" class=\"wp-image-85284\"\/><figcaption>Photo by Jason Peterson<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shoot Your Edit<\/strong><\/h2>\n\n\n\n<p>Plan what you want your image to look like long before getting to the edit. One of the biggest questions I get asked is how much post-editing I do. People are surprised at how close my in-camera JPG images look to my final edit.&nbsp;<\/p>\n\n\n\n<p><strong>Pro Tip:<\/strong>&nbsp;Always shoot <a href=\"https:\/\/www.adorama.com\/alc\/raw-vs-jpeg-which-should-you-choose\/\" target=\"_blank\" rel=\"noreferrer noopener\">JPG and RAW<\/a>. Use the camera JPG settings so your JPG images look close to the final. My JPEG settings are Monochrome, +2 contrast, +2 sharpening, -5 highlights.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"1024\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Sep-29-2-24-12-PM-818x1024.jpg\" alt=\"\" class=\"wp-image-85285\"\/><figcaption>Photo by Jason Peterson<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shoot Slow<\/strong><\/h2>\n\n\n\n<p>Move slow when everyone is moving fast. Whether it\u2019s a concert,&nbsp;<a href=\"https:\/\/www.adorama.com\/alc\/sports-photography-tips\/\">sporting event<\/a>, or a street photography moment, I always try and take everything as it comes. Try to think about the image you want to make as the situation unfolds.&nbsp;<\/p>\n\n\n\n<p>For example, image \u201cDeath due us part\u201d (seen below) was shot at the end of Kanye\u2019s Donda event in Chicago. In total chaos \u2014 including hundreds of extras, musicians, other photographers, film makers and tons of handlers \u2014 I saw a single woman in a white dress slowly walking against the crowd. I knew this would make a special image. I slowed down, changed to a wide lens, and started looking at the lights on the lone figure. Every other photographer lined up on one side, but I knew the image would look best on the opposite side. I slowly moved myself between the figure and the bright backlit. I shot about six images and knew this frame was exactly what I wanted.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Feb-01-5-27-30-PM-819x1024.jpg\" alt=\"\" class=\"wp-image-85276\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Feb-01-5-27-30-PM-819x1024.jpg 819w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Feb-01-5-27-30-PM-240x300.jpg 240w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Feb-01-5-27-30-PM.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption>Photo by Jason Peterson<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Be Your Harshest Critic<\/strong><\/h2>\n\n\n\n<p>We are in the age of social media \u2014 likes, comments and public critique. Although, no number of positive affirmations can make you truly love an image. I try to always push myself and be completely honest. If I don\u2019t love an image, no one else is going to. I really fight in my own head what I want from a \u201cperfect image.\u201d I know some people who say that they don\u2019t all have to be perfect but, to me, they do. How can I make every image I create better than the last? How can I constantly improve?&nbsp;<\/p>\n\n\n\n<p><strong>Pro Tip:&nbsp;<\/strong>I have folders filled with thousands of images that just aren\u2019t good enough to go public.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Jul-16-11-16-35-PM-819x1024.jpg\" alt=\"\" class=\"wp-image-85287\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Jul-16-11-16-35-PM-819x1024.jpg 819w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Jul-16-11-16-35-PM-240x300.jpg 240w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Jul-16-11-16-35-PM.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption>Photo by Jason Peterson<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Memory is Cheap<\/strong><\/h2>\n\n\n\n<p>There is no worst situation than having no more room to shoot. Always bring extra&nbsp;<a href=\"https:\/\/www.adorama.com\/alc\/guide-to-picking-a-memory-card\/\">memory cards<\/a>&nbsp;to shoot. Most situations don\u2019t allow time to download and back up memory cards. Plan ahead&nbsp;<\/p>\n\n\n\n<p><strong>Pro Tip<\/strong>: Always get the fastest and biggest memory cards available. These are more expensive, but your work is worth it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Jul-13-8-07-57-PM-819x1024.jpg\" alt=\"\" class=\"wp-image-85289\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Jul-13-8-07-57-PM-819x1024.jpg 819w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Jul-13-8-07-57-PM-240x300.jpg 240w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/Photo-Jul-13-8-07-57-PM.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption>Photo by Jason Peterson<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Make Natural Light Look Natural<\/strong><\/h2>\n\n\n\n<p>I am always studying the light \u2014 looking at how it hits on a city street, how long and dark the shadows are. I practice total patience and have been known to wait hours for the light to hit just right, or for someone to walk into the right spot.&nbsp;<\/p>\n\n\n\n<p><strong>Pro Tip<\/strong>: Get a good local weather and sun tracking app. I use Sun Tracker AR. Know where the light is and where it\u2019s going to help plan the perfect image.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/L1010731-Edit-819x1024.jpg\" alt=\"\" class=\"wp-image-85286\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/L1010731-Edit-819x1024.jpg 819w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/L1010731-Edit-240x300.jpg 240w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/L1010731-Edit.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption>Photo by Jason Peterson<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Make Your Mistakes as Big as Your Images<\/strong><\/h2>\n\n\n\n<p>Everyone makes mistakes. I have a mental checklist before I start to shoot. This is based on all my past mistakes. Lens clean? Batteries charged? Lens attached completely? Memory card in camera? I remember \u2014 right after I made the switch to shoot digitally \u2014&nbsp;I had just got a new&nbsp;<a href=\"https:\/\/www.adorama.com\/brands\/Leica\">Leica<\/a>&nbsp;camera. I had a private shoot with a major artist \u2014 just me and the artist hanging out for an afternoon. In relaxed, perfect natural light, I shot magic moment after magic moment. After I ran to the studio to edit my images, I opened my camera and noticed I forgot to insert a memory card. I poured one out for the lost images and made sure I never forgot a memory card again.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/L1450628-Edit-819x1024.jpg\" alt=\"\" class=\"wp-image-85386\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/L1450628-Edit-819x1024.jpg 819w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/L1450628-Edit-240x300.jpg 240w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2022\/06\/L1450628-Edit.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption><br>Photo by Jason Peterson<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Emotion Over Composition<\/h2>\n\n\n\n<p>The single more important quality of a image is to make you feel something \u2014 happy, sad, alive, alone&#8230; I would sacrifice the most perfect technical image over an image that makes you cry. I would rather judge a great image by looking at the face of the viewer over looking at the image itself.<\/p>\n\n\n\n<p><strong>Check out more of my work in AdoramaTV\u2019s new docuseries, THE MASTERS.<\/strong><\/p>\n\n\n\n<div class=\"lyte-wrapper\" title=\"Jason Peterson : PhotoGRAPHIC | The Masters\" style=\"width:1280px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_jFZn-ah2btM\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/jFZn-ah2btM\/maxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/jFZn-ah2btM\" \/><meta itemprop=\"duration\" content=\"PT10M16S\" \/><meta itemprop=\"uploadDate\" content=\"2022-06-21T14:00:28Z\" \/><\/div><div id=\"lyte_jFZn-ah2btM\" data-src=\"https:\/\/i.ytimg.com\/vi\/jFZn-ah2btM\/maxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Jason Peterson : PhotoGRAPHIC | The Masters<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/jFZn-ah2btM\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/jFZn-ah2btM\/0.jpg\" alt=\"Jason Peterson : PhotoGRAPHIC | The Masters\" width=\"1280\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Introducing THE MASTERS, a new docuseries presented by AdoramaTV. Step into the studio with some of the world\u2019s most accomplished photographers. They\u2019re sharing the unique methods, mediums, and tools they use as they push themselves\u2014and the practice of photography\u2014beyond the limits. Here\u2019s what it takes to achieve mastery. When does someone become a Master? Is it the amount of time spent on the craft or the success you achieved with it? In this ADORAMA original series, we&#039;ll travel through the United States and discover people who spent countless hours perfecting their craft and finding their own voice, because being a Master today means recognizing that voice and inspiring people to find \u200btheir own. Jason M. Peterson is an American photographer and creative director. A master of black and white street photography, Jason has been honing his craft for over 30 years. Drawing inspiration from urban landscape and the human condition within it, Jason manages to capture moments that are sharp in clarity and alluring in contrast. Negative space is used effortlessly and the faceless subjects flow perfectly in each image. Influenced by iconic photographers of the past, Jason creates smooth and powerful compositions that breed a dark and mysterious graphic fantasy. His work has appeared in galleries and publications around the world. As a photographer, Jason has been tapped by some of the world\u2019s leading brands (Adidas, Perrier, Dom Perignon, NHL, Chicago Bulls, Bloomingdales, and Volvo), as well as, musicians (ASAP Rocky, Kanye West, Lupe Fiasco, G Eazy, Chance the Rapper and Diplo) to shoot based on his signature black and white photos and 1M+ Instagram followers (@jasonmpetersofn). As a creative director for more than 25 years, Jason has been igniting cultural conversations across all media, including digital, television, print, content, and brand identity. Jason is responsible for creating campaigns for Kanye\/Yeezy, NBA, Coca-Cola, Dos Equis, White Claw, McDonald\u2019s, StateFarm, Boost Mobile, and many more. Jason has most recently launched The Times (wearethetimes.com) a new model culture content advertising agency located in Chicago. Check out more of the Masters: https:\/\/www.adorama.com\/g\/the-master-series \u2192 Articles: What&#039;s In My Bag: Photographer Jason Peterson https:\/\/www.adorama.com\/alc\/whats-in-my-bag-jason-peterson\/ Tips for Graphic Photography with Jason Peterson https:\/\/www.adorama.com\/alc\/graphic-photography-tips\/ SUBSCRIBE AND BE PART OF THE ADORAMA FAMILY: \u27a5 https:\/\/www.youtube.com\/user\/adoramaTV __________________________________ Be the first to shop our great deals and sales by signing up for emails from Adorama! https:\/\/www.adorama.com\/MyAccount\/Login #blackandwhitephotography #streetphotography #adorama __________________________________ \u2750 LET&#039;S GET SOCIAL \u274f \u27a5 Facebook https:\/\/www.facebook.com\/adorama\/ \u27a5 Instagram https:\/\/www.instagram.com\/adorama\/ \u27a5 Twitter https:\/\/twitter.com\/adorama \u27a5 Twitch https:\/\/www.twitch.tv\/adoramaxp \u27a5 Adorama Music https:\/\/www.youtube.com\/adoramamusic \u2750 MORE ADORAMA \u274f \u27a5 Shop https:\/\/www.adorama.com\/ \u27a5 Blog https:\/\/www.adorama.com\/alc\/ \u27a5 Live Events https:\/\/www.adorama.com\/g\/42-live \u27a5 Create No Matter What https:\/\/www.adorama.com\/g\/create-no-matter-what \u27a5 Podcast https:\/\/www.adorama.com\/g\/adorama-podcast# __________________________________ Jason M. Peterson: https:\/\/www.instagram.com\/jasonmpeterson\/ https:\/\/linktr.ee\/jasonmpeterson __________________________________ THANKS SO MUCH FOR WATCHING!\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:1280px;margin:5px;\"><\/div><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have been shooting the same style of graphic photography for over 35 years. Most of my style was created in the dark room \u2014 developing and printing myself. I now shoot exclusively digitally, which has caused me to learn a few tips and tricks that have improved my work. Here are a few things [&hellip;]<\/p>\n","protected":false},"author":11111166,"featured_media":85282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17770,17780],"tags":[],"class_list":["post-85273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography","category-photography-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips for Graphic Photography with Jason Peterson - 42West<\/title>\n<meta name=\"description\" content=\"Here are a few things that photographer Jason Peterson always keeps in mind when shooting graphic photography\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adorama.com\/alc\/graphic-photography-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Graphic Photography with Jason Peterson - 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