{"id":90958,"date":"2022-12-14T10:00:41","date_gmt":"2022-12-14T15:00:41","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=90958"},"modified":"2022-12-14T14:16:52","modified_gmt":"2022-12-14T19:16:52","slug":"food-videos-tiktok","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/food-videos-tiktok\/","title":{"rendered":"How to Make Food Videos for TikTok, with @TheKoreanVegan"},"content":{"rendered":"

Inspiration comes from all sorts of places. For New York Times best-selling author Joanne Molinaro \u2014 widely known as The Korean Vegan <\/a>\u2014 it sparked over cooking shows during law school.<\/p>\n

\u201cIt all started with Rachael Ray\u2019s 30-minute meals on The Food Network,\u201d Molinaro said. \u201cI watched that show obsessively during law school. I never really cooked, but I loved watching her and found it so comforting.\u201d<\/p>\n

These days, Molinaro\u2019s not just following in Ray\u2019s footsteps \u2014 she\u2019s carving a path of her own: lawyer by day, powerhouse culinary creator by night.\u00a0She\u2019s the founder of The Korean Vegan brand, which includes a best-selling cookbook, well-known blog, and a social media presence with 4.5 million fans. She\u2019s also the brains behind the buzz-worthy The Korean Vegan <\/a>TikTok channel, which has more than 3 million followers ready and waiting for her tasty plant-based recipes.<\/p>\n

We talked with Molinaro about her rise to culinary-creator fame, including how she went from dabbling in TikTok to netting 3 million followers, plus the gear and food tips she swears by to make those recipes pop off the screen.<\/p>\n

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The Start of @TheKoreanVegan on TikTok<\/h2>\n

Molinaro, who\u2019s been a lawyer since 2004, began her food-creator endeavors in 2016. She went from watching and learning via The Food Network to cooking and baking alongside her father-in-law from Rome. After she went vegan, her kitchen time picked up because there weren\u2019t as many options.<\/p>\n

\u201cI had to learn quickly and, luckily, between Rachael Ray, YouTube, and the little bit of cooking I\u2019d been doing with my husband and his father, I felt comfortable.\u201d<\/p>\n

In 2016, she leapt from hobbyist chef to The Korean Vegan, with a blog and handles on popular social media sites like Instagram and YouTube. When 2020 rolled around, it was time for a new experiment: TikTok<\/strong><\/a>.<\/p>\n

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@thekoreanvegan<\/a> #vegan<\/a> #glutenfree<\/a> #pancakes<\/a> #foodtiktok<\/a> \u266c Buttercup – Jack Stauber<\/a><\/section>\n<\/blockquote>\n