{"id":91134,"date":"2022-12-16T11:10:15","date_gmt":"2022-12-16T16:10:15","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=91134"},"modified":"2023-02-20T10:48:35","modified_gmt":"2023-02-20T15:48:35","slug":"event-video-content","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/event-video-content\/","title":{"rendered":"How to Produce Video Content During an Event (with the iHeartMedia Team)"},"content":{"rendered":"\r\n

When it comes to event marketing, the end-goal is often an enjoyable event for the audience and brand recognition for the organizer. Although, as social media marketing becomes more and more relevant in today\u2019s society, it is also essential that brands capture video content that can be shared in real-time, and long after the event is done.\u00a0<\/p>\r\n\r\n\r\n\r\n

For a large company like iHeartMedia, this means a 33-person team to capture all forms of content during their largest event of the year \u2014\u00a0the Z100 Jingle Ball.\u00a0<\/p>\r\n

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iHeartMedia has been hosting its Jingle Ball<\/a> event for over 20 years. The holiday concert features a jam-packed lineup of each year\u2019s top performing artists. Now, in 2022, Jingle Ball is a multi-city tour that includes performers such as Dua Lipa, Lizzo, Charlie Puth, and Backstreet Boys.\u00a0<\/p>\r\n

iHeartMedia kicked off its festivities with the Z100 Jingle Ball All-Access Lounge event, which took place in New York City at the Hammerstein Ballroom on December 9th. The free event included live performances from artists such as Jax and JVKE, as well as booths and activities provided by Jingle Ball sponsors such as Adorama.<\/p>\r\n

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Photo by Sal D’Alia\/Adorama<\/figcaption><\/figure>\r\n\r\n\r\n\r\n

Establishing Objectives for Video Content<\/strong><\/h2>\r\n\r\n\r\n\r\n

With an event this large, it is especially important to capture video content to be shared on iHeart\u2019s social channels.\u00a0<\/p>\r\n\r\n\r\n\r\n

\u201cContent is the biggest part of the event for [my team]\u2026 from the digital side. It shows off our personality. It helps our brand really expand our reach,\u201d said Tony Molaee, SVP of Digital Programming and Operations at iHeartMedia. \u201cWe want to create FOMO. That\u2019s our main objective.\u201d<\/p>\r\n\r\n\r\n\r\n

To do this, the iHeartMedia team plans a variety of content to be posted during the days before, during, and after the main event. These include behind-the-scenes interviews, front-stage coverage, and more.<\/p>\r\n

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Photo by Sal D’Alia\/Adorama<\/figcaption><\/figure>\r\n\r\n\r\n\r\n

Types of Video Content<\/strong><\/h2>\r\n\r\n\r\n\r\n

Brands are currently expected to produce content across multiple social media platforms, including TikTok, Instagram, Twitter, and Facebook. But it isn\u2019t as simple as posting the same content on different accounts. Each platform requires a unique format to really thrive. For the iHeart team, there are team members who specialize in each format to best suit the platform.\u00a0<\/p>\r\n\r\n\r\n\r\n

Short-Form Content<\/strong><\/h3>\r\n\r\n\r\n\r\n

For Deanna Moore, iHeartMedia Digital Content Producer, she is in \u201cthe pit\u201d during the live concert events to capture content in real-time. The pit is the closest you can possibly get to the front of the stage. It allows for up-close-and-personal footage of the musical artists as they perform.\u00a0<\/p>\r\n\r\n\r\n\r\n

\u201cI\u2019m right in front\u2026and I record the artists on stage. I\u2019m editing and cutting clips for social right in the moment\u2026 as fast as I can to try to get it out before the fans do,\u201d Moore said.\u00a0<\/p>\r\n

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@iheartradio<\/a> I\u2019d riot all night with Dua Lipa \ud83e\udd75\u2764\ufe0f #iHeartJingleBall2022<\/a> #Z100JingleBall<\/a> #fyp<\/a> #dualipa<\/a> #nyc<\/a> #physical<\/a> \u266c original sound – iHeartRadio<\/a><\/section>\r\n<\/blockquote>\r\n