{"id":97085,"date":"2023-09-12T10:00:00","date_gmt":"2023-09-12T14:00:00","guid":{"rendered":"https:\/\/www.adorama.com\/alc\/?p=97085"},"modified":"2024-08-02T10:30:36","modified_gmt":"2024-08-02T14:30:36","slug":"sony-burano","status":"publish","type":"post","link":"https:\/\/www.adorama.com\/alc\/sony-burano\/","title":{"rendered":"Sony Expands CineAlta Line with New BURANO 8K Camera"},"content":{"rendered":"\n<p>Today, Sony is introducing an innovative new cinema camera that\u2019s as powerful as it is functional: the <strong><a href=\"https:\/\/www.adorama.com\/sompc2610.html\">Sony BURANO 8K Digital Motion Picture Camera<\/a><\/strong>. This workhorse of a camera contains all of today\u2019s most coveted filmmaking specs\u20148K resolution, an electronic variable ND filter, and speedy autofocus\u2014but it does so with the solo filmmaker in mind. It\u2019s compact, lightweight, and easy to use during any situation, from in-studio to run-and-gun days.&nbsp;Here\u2019s what we know about the new Sony BURANO 8K Digital Motion Picture Camera.<\/p>\n\n\n\n<div id=\"SOMPC2610\"  class=\"west_sku_post\" data=\"SOMPC2610\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Features of the <\/strong><a href=\"https:\/\/www.adorama.com\/sompc2610.html\">Sony BURANO<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Full-frame 8.6K CMOS sensor with 16 stop total latitude<\/li>\n\n\n\n<li>In-body image stabilization<\/li>\n\n\n\n<li>Dual base ISO of 800\/3200<\/li>\n\n\n\n<li>5-axis stabilization with Sony E-mount; 3-axis with PL lenses<\/li>\n\n\n\n<li>Built-in electronic variable ND filter from 0.6 to 2.1<\/li>\n\n\n\n<li>Fast hybrid autofocus with touch operation<\/li>\n\n\n\n<li>627 points of phase-detection autofocus<\/li>\n\n\n\n<li>Up to 30fps at 8.6K, 60fps at FF crop 6K, S35 at 5.8K, and 120fps at S35 crop 4K<\/li>\n\n\n\n<li>Offers S-Log3, S-Gamut3, S-Log3, S-Gamut3.Cine<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s New About the Sony BURANO?<\/strong><\/h2>\n\n\n\n<p>The Sony BURANO 8K Digital Motion Picture Camera was built for speed and ease of use\u2014without skimping on quality or power. Highlights of the camera include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fast Hybrid AF<\/strong><\/h3>\n\n\n\n<p>This camera was designed for speed and ease of use, and the quick hybrid AF delivers on that promise. The camera includes phase-detection AF and contrast-detection AF, as well as human-eye AF, which all work together to help you nail a sharp shot each time. It boasts a maximum of 627 points of phase detection, as well as touch operation support and subject recognition via AI (when used with an E-mount lens).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Electronic Variable ND Filter<\/strong><\/h3>\n\n\n\n<p>A built-in electronic variable ND filter helps filmmakers perfect the lighting in each and every scene. The Sony BURANO 8K Digital Motion Picture Camera\u2019s electronic variable ND filter has a range of 0.6 to 2.1. It\u2019s easily adjustable based on light conditions and perfect for independent filmmakers who need to act quickly on set.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_SEL2470GM2_Mobility-Large-1024x683.jpg\" alt=\"\" class=\"wp-image-97098\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_SEL2470GM2_Mobility-Large-1024x683.jpg 1024w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_SEL2470GM2_Mobility-Large-300x200.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_SEL2470GM2_Mobility-Large.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo from Sony<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BURANO 8.6K Sensor<\/h3>\n\n\n\n<p>Filmmakers will love the camera\u2019s robust BURANO 8.6K sensor. It syncs with VENICE images, and also delivers Sony\u2019s lauded AF technology. Additionally, the Sony BURANO 8K Digital Motion Picture Camera boasts a whopping 16 stops of latitude. That means content has little to no noise, whether you\u2019re shooting in midday sun or at dim evening events\u2014think <a href=\"https:\/\/www.adorama.com\/alc\/the-ultimate-buying-guide-for-beginner-wedding-videographers\/\">weddings<\/a>, events, or dusk settings.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dual Base ISO<\/h3>\n\n\n\n<p>The camera\u2019s dual base ISO is another crowd favorite. The 8K sensor has a base ISO of 800, as well as a base of ISO 3200. This means the camera\u2019s perfect for lowlight with an impressive high <a href=\"https:\/\/www.adorama.com\/alc\/dynamic-range-photography-explained\/\">dynamic range<\/a> that ensures your content shines and sells.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In-Body Image Stabilization<\/h2>\n\n\n\n<p>In case the Sony BURANO 8K Digital Motion Picture Camera\u2019s myriad features haven\u2019t wowed you, here\u2019s another exciting offering&#8230;. This camera is the first digital camera in the world to have interchangeable E and PL lens mounts. These support built-in image stabilization with 3-axis when using PL lenses and 5-axis with Sony E-mount lenses. Additionally, the PL lens mount works with all Super 35 and full-frame PL lenses. E-mount lens metadata works with Sony E-mount lenses, too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_Gimbal_SoloOperation-1024x683.jpg\" alt=\"\" class=\"wp-image-97101\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_Gimbal_SoloOperation-1024x683.jpg 1024w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_Gimbal_SoloOperation-300x200.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_Gimbal_SoloOperation.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo from Sony<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frame Rates<\/h3>\n\n\n\n<p>The Sony BURANO 8K Digital Motion Picture Camera may be functional, but it\u2019s equally designed to deliver stunning imagery\u2014starting with its professional frame rates. You can shoot up to 30fps at FF 8.6K, 60fps at FF crop 6K, Super 35 at 5.8K, and 120fps at Super 35 crop\/ 4K. You&#8217;ll receive footage that is highly future-proofed. When it comes to recording formats, this new camera supports the new XAVC H (H.265 high compression efficiency codec), as well as XAVC-I, XAVC-L, and X-OCN LT.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Compact and Durable<\/h3>\n\n\n\n<p>Even with the features of the Sony BURANO 8K Digital Motion Picture Camera, you don&#8217;t have to break your back to use it. This six-pound camera is impressively portable and easy to use. It\u2019s also built to last, with testing conducted in some of the most rigorous settings. The camera is dust, sand, and splash-proof. It also has a silent fan that you can swap out on set in seconds if needed.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who Should Use the Sony BURANO?<\/h2>\n\n\n\n<p>With a robust lineup of features, the Sony BURANO 8K Digital Motion Picture Camera is ideal for all sorts of filmmaking situations including wedding videographers, documentary filmmakers, brand creators, documentary filmmakers, event videographers, <a href=\"https:\/\/www.adorama.com\/alc\/corporate-headshots\/\">corporate shooters<\/a>, and the like.&nbsp;<\/p>\n\n\n\n<p>Its speedy autofocus and low-lit capabilities make it perfect for wedding and event filmmakers, who need to be ready to shoot no matter how the day unfolds. <\/p>\n\n\n\n<p>Documentary filmmakers will love the product\u2019s compact build and action-proof design, as well as its quick autofocus and low-light capabilities. It\u2019s ready to go from zero to perfect shot in no time, which is music to any run-and-gun filmmaker\u2019s ears. <\/p>\n\n\n\n<p>Given the camera\u2019s 8K functionality, as well as its S-Log3\/ S-Gamut 3, S-Log3\/ S-Gamut3.Cine inclusion, commercial videographers will reap numerous benefits\u2014and delight even more clients\u2014via this powerful camera, too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_PL_ImageCut_2-1024x683.jpg\" alt=\"\" class=\"wp-image-97104\" srcset=\"https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_PL_ImageCut_2-1024x683.jpg 1024w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_PL_ImageCut_2-300x200.jpg 300w, https:\/\/www.adorama.com\/alc\/wp-content\/uploads\/2023\/09\/BURANO_PL_ImageCut_2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo from Sony<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>But there is one specific filmmaker that will especially enjoy the new BURANO 8K Digital Motion Picture Camera: <strong>Solo shooters<\/strong>. A solo filming day can be daunting since there are countless features and settings to keep track of, while simultaneously fielding sources or managing clients. With speedy autofocus, an easily adjustable electronic variable ND filter, and a compact design, <a href=\"https:\/\/www.adorama.com\/alc\/how-to-film-a-wedding-as-a-solo-videographer\/\">solo videographers<\/a> will have more resources at their fingertips than ever to make the shoot day go off without a hitch.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comparable Products<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background\" style=\"background-color:#abb7c224\"><tbody><tr><td><\/td><td><strong>Sony BURANO<\/strong><\/td><td><strong>Sony FX3<\/strong><\/td><td><strong>Sony Venice<\/strong><\/td><\/tr><tr><td><strong>Sensor Resolution<\/strong><\/td><td>41.9MP<\/td><td>12.1MP<\/td><td>24.7MP<\/td><\/tr><tr><td><strong>Built-in ND filters<\/strong><\/td><td>Electronic variable ND filters from 0.6 to 2.1<\/td><td>N\/A<\/td><td>8-step mechanical ND filter from 0.3 to 2.4<\/td><\/tr><tr><td><strong>ISO Sensitivity<\/strong><\/td><td>Dual Base ISO: 800\/3200<\/td><td>80 to 102,400 in manual<\/td><td>Dual Base ISO: 500\/2500<\/td><\/tr><tr><td><strong>Lens Mount<\/strong><\/td><td>Sony E-mount, PL mount<\/td><td>Sony E-mount<\/td><td>Sony E-mount, PL mount<\/td><\/tr><tr><td><strong>FPS<\/strong><\/td><td>30fps at FF 8.6K;60fps at FF crop 6K;Super 35 5.8K;120fps at Super 35 crop 4K<\/td><td>4K up to 120fps;Full HD up to 240 fps<\/td><td>Up to 120fps at 4K 2.39:1;&nbsp;60fps at 6K 3:2;&nbsp;110fps at 4K 17:9;&nbsp;90fps at 6K 2.39:1;&nbsp;72fps at 6K 17:9;&nbsp;72fps at 6K 1.85:1;&nbsp;75fps at 4K 4:3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div id=\"SOMPC2610\"  class=\"west_sku_post\" data=\"SOMPC2610\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Whether you\u2019re a commercial, documentary, or wedding filmmaker, the Sony BURANO 8K Digital Motion Picture Camera can very well be your next primary camera. It\u2019s ideal for solo shooters as well as studios, with pro-quality results that won\u2019t weigh you down.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.adorama.com\/sompc2610.html\">Shop the New Sony BURANO Camera Now<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today, Sony is introducing an innovative new cinema camera that\u2019s as powerful as it is functional: the Sony BURANO 8K Digital Motion Picture Camera. This workhorse of a camera contains all of today\u2019s most coveted filmmaking specs\u20148K resolution, an electronic variable ND filter, and speedy autofocus\u2014but it does so with the solo filmmaker in mind. [&hellip;]<\/p>\n","protected":false},"author":11111166,"featured_media":97097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,17821],"tags":[207,13111,2003,276],"class_list":["post-97085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","category-video-cameras","tag-camera-207","tag-cinema","tag-cinematography-2003","tag-sony-276"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony Expands CineAlta Line with New BURANO 8K Camera - Adorama<\/title>\n<meta name=\"description\" content=\"Today, Sony is introducing an innovative new cinema camera that\u2019s as powerful as it is functional: the Sony BURANO 8K Digital Motion Picture Camera. 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