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Review Summary

Food photography is a growing field. We spoke with Winnie Poon Ma, Lou Manna and Stephen Hamilton, three professional food photographers who shared some tricks on how they create mouth-watering images.
AdoramaTV presents On Set, an Adorama Pro series focused on professional product technique and workflow. Daniel Norton creates some cool examples of stroboscopic flash photography and talks about how and why you might use it in your work. Firing a rapid burst of low power flashes during...
The Hasselblad H4D-40 Medium Format DSLR (Body Only) delivers unsurpassed image quality via an outstanding set of powerful features and precision optics. One of the most notable features in this dynamic camera is True Focus technology with Absolute Position Lock (APL) which allows you to capture close distance shots with a unique yaw sensor to measure angular velocity. The yaw sensor accurately measures and computes correct focus and makes it much easier to utilize selective focus to gain a shallow depth of field that is often desirable in commercial applications.
The H4D-40 (Body Only) also comes bundled with Hasselblad's Phocus 2.0 imaging software, featuring a dramatically reduced learning curve, enabling the average photographer to be up to speed in less than 30 minutes and a feature set that matches the industry standards defined by Adobe and Apple. The H4D-40 takes full benefit from all the flexibility of the impressive H camera system. Photographers get a camera that is as easy to use and delivers the image quality professionals expect from Hasselblad.
The features of this camera meet the needs of professional photographers while on location or in the studio. The low noise color filter of the H4D-40's sensor provides for increased clarity and increased depth of field. The Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile and digital lens correction perfects each image captured through HC/HCD lenses by removing any trace of distortion, vignetting, or chromatic aberrations.